Landing Page Optimization

The Importance of Website Accessibility

As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE…

6 Innovative B2G Digital Marketing and PR Strategies

When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local…

SEO: When Is a Link Not a Link?

This goes to the heart of every company’s SEO strategy. The clues come in a patent filing for something called an “implied link.” Before I explain why this is important,…

The Key to Good SEO Results: The User Experience

Google has done it again. It has quietly released yet another tweak to its search engine that will have a dramatic impact on how a company’s website performs when viewers…

Five Tips for Reaching and Growing Your Association Membership

Trade associations that represent the interests of and provide services for their members, be they large companies and organizations or individuals, all face the challenge of retaining their current members…

A Fresh Look At Marketing Metrics

What’s more valuable to a company? A visitor to its website who spends 15 minutes scanning a wide variety of pages, or a visitor who comes and goes in three…

SEO Isn’t Complicated, It’s Just Difficult

Ever since Google’s last significant evolution of its search engine algorithm, known as Hummingbird, the marketing world has been treading water trying to understand how to drive search traffic to…

Is it Time to Up Your Landing Page Optimization Game? A Look into CSC Orchestrated Manufacturing

CSC turned to Bluetext to design and launch an industry-specific landing page around its approach to targeting the requirements of the manufacturing industry. CSC’s vision is called Orchestrated Manufacturing, and…

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