digital marketing

The Cobbler’s Kids Do Have New Shoes: Welcome to Bluetext’s New Website

Designing, developing and implementing a new website can be very rewarding, especially when design and functionality work together to deliver a great experience for your audience. But it’s not always…

2016 Consumer Marketing: Let’s Get Digital

Apologies in advance if you now have the 1981 Olivia Newton-John classic stuck in your head for the rest of the day. If you live on the East Coast you…

What Do Battleship and Smart Website Design Have in Common?

We all remember playing the game Battleship as kids, where the goal was to sink your opponent’s fleet of ships by guessing where they were placed on a grid. The…

The IoT Opportunity For Digital Marketers In 2016

The team here at Bluetext will wind 2015 down with significantly more Internet of Things (IoT) domain expertise than when the year began. Several clients are playing a key role…

SEO: When Is a Link Not a Link?

This goes to the heart of every company’s SEO strategy. The clues come in a patent filing for something called an “implied link.” Before I explain why this is important,…

Four Tips for Innovative Content Marketing

Innovation in content marketing is nothing new, but sometimes it takes well-known brands and how they drive their marketing operations to recognize what’s really valuable. We’ve gathered some top content…

Is the Infographic Heading for Extinction?

The lowly infographic, once a novelty but more recently a must-have for markets trying to quickly a complicated message, seems to be in the twilight of its existence. What’s more…

Are Digital Marketing Tools Making You Too Tactical?

Tactical is a great word…if you are in law enforcement or the military. As a digital marketer, however, tactical has come to imply – fairly or unfairly – a lack…

If Your Website Isn’t Mobile-Friendly, You May Soon Be Facing “Mobilegeddon”

While it might seem like a bad movie plot, websites that aren’t friendly to mobile devices are about to be in for a rude awakening. In late February, one of…

A Fresh Look At Marketing Metrics

What’s more valuable to a company? A visitor to its website who spends 15 minutes scanning a wide variety of pages, or a visitor who comes and goes in three…

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