consumer marketing

Marketing in the Time of COVID-19

“Should we be marketing right now?” That’s the question a client asked for the first time the day before the COVID-19 pandemic was declared a national emergency by the federal…

Marketing and Advertising Takeaways from Trump’s Victory

Well…given the polarizing nature of the 2016 presidential election, it’s a fair bet that families will spend as much time on Thanksgiving “talking turkey” as they will devouring it. The…

Bluetext Partner To Speak At MediaPost OMMA VR/AR at Advertising Week

Bluetext’s Chief Creative Officer, Jason Siegel will be speaking at MediaPost OMMA VR/AR in New York during Advertising Week on September 28th. MediaPost saw the need for an event focused…

CMOs Must Strike Balance With Sensory Marketing

If Dunkin’ Donuts plasters ads on the inside of city buses, it is because they believe riders exposed to the brand – over time – will be more inclined to…

2016 Consumer Marketing: Let’s Get Digital

Apologies in advance if you now have the 1981 Olivia Newton-John classic stuck in your head for the rest of the day. If you live on the East Coast you…

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