User Design

Best Practices for Conversion Driven UX Design

Your website acts as an essential business tool — used across every industry for a diverse number of functions.  B2B companies rely on their websites to generate leads, phone calls,…

Top Tips for Building a Better Navigation User Experience

Have you ever found yourself on a website, staring blankly at the screen wondering where the rest of the pages are? Navigation is one of the most important functions of…

To Scroll or Not To Scroll: That is the Question of Some Marketers in a Website Redesign Cycle

There’s no denying it. Our society is more digital now than ever. You, me, your neighbor, your neighbor’s neighbor… we are all online. Most importantly, your prospective clients are online…

To Gate or Not to Gate: The Do’s and Don’ts of Gated Content

It’s rare for a business to offer its services for free. The phrase “there ain’t no such thing as a free lunch” reigns true in most industries and all business…

Navigation Design with the User in Mind: 4 Best Practices

As the world becomes increasingly digital, having a professional, user-friendly website is now more important than ever. With countless options for building or overhauling a website, picking the right content…

Industry Trends in Technology: Noteworthy UX Trends to Follow

Trends in website design are ever-evolving. It’s a fast-paced industry, but any business with a digital marketing presence should take efforts to stay informed and keep up with best practices.…

Designing for Search Engine Optimization

The decades-long reign of the PC is over, with mobile devices now making up more than 52% of all internet traffic. While plenty of people preach the importance of responsive…

Marketing in a New World (Part 1 of 5)

As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE…

Bluetext’s 2019 Experience Builds UX Expertise

2019 has been a big year for Bluetext full of limitless growth and many successful launches. As one of the top digital marketing agencies in the Washington, D.C. area, we…

Digital Web Design: Turning Complexity Into Clarity

Creating a successful digital web design can mean the difference between growing your customers and losing them on your website doorstep. For Clarabridge, which delivers a better customer relationship platform…

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