User Design

Golden Rules to Website Design

A compelling website is the backbone of a brand’s digital presence. A website serves as a channel for business by generating purchases, tracking sales leads, and raising brand awareness. The…

Cracking the Code on Conversational Marketing

No matter what industry your company is in, or who your target market is, the goal of any customer interaction is to foster a relationship that converts to revenue. In…

What Not To Do in Tech Web Design

Being a technology company can be tough, there is often pressure to appear futuristic, scientific, or impressively complex. The market often expects the latest and greatest features and widgets, especially…

Appealing, Amazing, and Accessible Website Design

Whenever you add or change a feature on your website, you should consider the impact on the UX, or user experience. When you assess how users will interact with your…

Guide to the Perfect CTA Button

In any website design, call-to-action (CTA) buttons are key to highlighting the important actions available to users. Buttons make the difference between a general site visitor and a converting sales…

Giving Your B2B Tech Website The Winning Edge

A crucial part of any successful website design is not only catching the attention of a target market but keeping that attention. Oftentimes, UX experts will achieve attention retention through…

What is the Metaverse and Why it Matters to Marketers

Since late last year, the technology industry has been alight with news and developments surrounding the Metaverse. Companies large and small are betting big on what is seen by many…

Turning a 404 Page from a Dead End into a Detour

You don’t want your users to get an error page, but if they do, make sure it is a good one. If someone finds a 404 page on your website,…

Understanding SERP Features and How to Achieve Them

Marketers often approach their content strategy with the simple goal of conveying a message to their target audience. But nowadays, that’s not enough for maintaining an effective content strategy. Before…

The Evolution of Boundless Cybersecurity

2 years ago SonicWall approached Bluetext with a campaign challenge: “Help us infuse originality within an over-saturated cybersecurity market. Portray Boundless Cybersecurity ability to break free of cyber threats.”  Bluetext’s response?…

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