User Design

Web & UX Design: Designing for Digital Fatigue

It’s no secret that after a year of virtual, well, everything, people have entered into a phase of “digital fatigue”. Dr. Alexander Aizman, a New York-based physician and surgeon has…

How Not To Name Your Company

Considering a new name for your business? Whether your company has just undergone a merger or acquisition, or perhaps just needs a fresh rebrand, corporate naming can be just as…

Upping Your Digital Experience Game

In a year when in-person events and meetings aren’t possible and Zoom-fatigue has set in, you need a way to virtually interact with your audiences in an engaging way. Here…

Virtual Events: Creating Urgency and Driving Attendance

Due to the global pandemic, the rise in virtual events over the past year has created a new element of accessibility to gathering. The past year has exposed previously unacknowledged…

The Future of Virtual Event Marketing

Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ― but…

SCP Health Virtual Briefing Center

Illustrations on the Move: Mobile Optimized Illustrations

As a digital design agency, we know that the average person spends 3 – 5 hours a day on their mobile device! Over 20% of people check their phones every…

The ROI of Digital Personalization

Learn your customers. This is not news to anyone in sales, but the more you understand about your audience, the better you can appeal to them. With more and more…

Best Practices for Navigation Design with the User in Mind

Always keep in mind: your website is the first impression that users will get to see what it’s like to do business with you. Just like you would put on…

Best Practices for Conversion Driven UX Design

Your website acts as an essential business tool — used across every industry for a diverse number of functions.  B2B companies rely on their websites to generate leads, phone calls,…

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