PR and marketing have changed overnight. There is still a need to reach customers and prospects, but it goes without saying that priorities have shifted in the “new normal” brought…
It’s long been said that public relations media outreach is an art, not a science. But getting the attention of a media target for a client’s pitch is, in fact,…
Securing the attention of journalists and editors in the modern media landscape is becoming increasingly difficult as journalists are busy with tighter deadlines, lower budgets, and more news to cover…
Rapid response is a core component of Bluetext’s public relations services. We focus on having messages and media targets teed up when there is an opportunity for our clients to…
A few weeks back, I posted a blog about over-used PR terms to avoid. Needless to say, that post generated lots of responses and even a clever email from an…
Top PR agencies know that words really do matter. That’s why crafting pitches that will grab a reporter’s attention but not disappoint, confuse or otherwise lose their interest is essential to…