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SAS’ Contact Tracing Technology Featured on The Today Show

Bluetext’s public relations client SAS has long been a trusted partner of colleges and universities around the world, leveraging their advanced analytics capabilities to provide safe, effective learning environments for…

Tech PR and Marketing in “The New Normal”

PR and marketing have changed overnight. There is still a need to reach customers and prospects, but it goes without saying that priorities have shifted in the “new normal” brought…

Research-Driven PR Delivers Strong Metrics

We’ve been writing about the value of metrics-driven PR to drive revenue and lead generation for brands in order to tie media coverage directly to results for our clients. We…

Great PR Results: Weather Channel Features Bluetext Client OnSolve’s CEO

 Rapid response is a core component of Bluetext’s public relations services. We focus on having messages and media targets teed up when there is an opportunity for our clients to…

4 Ways Thought Leadership Can Boost Your B2G Sales

Last week Bluetext served as a sponsor for the 2017 GAIN government marketing conference, and it was great to connect with and hear from some of the DC region’s leading…

PR Terms to Avoid, Part 2

A few weeks back, I posted a blog about over-used PR terms to avoid. Needless to say, that post generated lots of responses and even a clever email from an…

PR Terms to Avoid

Top PR agencies know that words really do matter. That’s why crafting pitches that will grab a reporter’s attention but not disappoint, confuse or otherwise lose their interest is essential to…

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