Content marketing is a consistently invaluable tool to increase conversions by educating your leads and customers. As we welcome a new year as well as a new decade, it’s important…
In today’s Internet ecosystem, there seems to be a blog for everything. Fashion blogs, fan club blogs, cooking blogs, review blogs — you name it. Blog types range from…
We’ve all heard of SEO – but what exactly is it? And how do you achieve “good” SEO? Before attempting to tackle your own search engine optimization strategy, take a…
Acquia, the leading hosting and support company for Drupal open-source content management systems, has named Bluetext as a finalist in its 2018 awards for best digital marketing firms and website…
With the national mid-term elections fast approaching, state government election officials at every level are scrambling to assess their system’s vulnerabilities to hacking or other interference, with the goal of…
In today’s continually evolving digital landscape, top brands look to their digital marketing firms for direction on how best to leverage every tool to reach their target audiences. And while it’s easy…
The term “Content Strategy” may be one of the mosts misunderstood concepts in the marketing industry. One of the reasons is that there are many different definitions for the term,…
Speed is by far the most critical metric to consider when re-designing an enterprise website – it won’t matter how beautiful your new site looks if nobody is going wait…
Google recently updated its ad muting tools to give users even more controls over ads that auto-play in your feed. In its blog post announcing this capability, Google reiterated its…
Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy…