Tips

The Secret to Search Marketing

Search marketing has powerful potential with infinite nuances. This digital marketing medium has an unmatched ability to reach mass users at a macro level on the basis of targeted browsing…

Streamlined Messaging and the Art of Microcontent

In 2021, the average person will encounter anywhere from 6,000 to 10,000 pieces of promotional content on any given day. Banner ads, billboards, and influencer shout-outs all inundate consumers with…

Five Creative Trends to Take Your Brand to the Next Level

Design trends reflect the world we live in, and the past year has been tumultuous, to say the least! Below, Bluetext explores 5 branding trends and how marketing designers can…

Using UX to the Fullest

It’s not what you say, it’s how you say it. You could have the best product in the world, but if your website’s user experience is not up to par,…

Automating Meaningful Ads

When it comes to marketing, knowing your customer and their needs is crucial. To truly make an impact, ads need to be not only well-targeted but more importantly, meaningfully tailored…

From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

This post is a collaborative effort with Ross Katz and our partners at CorrDyn, a data-driven consultancy that helps enable scalable growth. CorrDyn’s data expertise combined with Bluetext’s command of…

Why Chatbots Are Critical

Have you ever navigated to a new website with a question, and spent too much time hunting for an answer? While companies spend large amounts of time developing and building…

Taking a Pulse on Google Core Web Vitals

Ever heard the phrase “if you’re not first you’re last”? A little extreme, but not untrue when it comes to search results. Businesses of every industry are scrambling to refine…

More to Motion

Have you been searching for the best way to compete in the new frontier of web design? Do you need to stand apart from your competitors in a big and…

YouTube Ad Tips from a Video Design & Production Company

You’ve spent months working with a video design & production company to write the perfect script, find the right voice-over actor, polish your storyboard, and so much more. Now, you…

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