Tips

The Magic Behind the Message—Seven Tips for Solid Messaging

Messaging seems more like a PR term than a marketing creed, but in reality key messages are perhaps the most important element of every marketing campaign. While paring down thoughts,…

Six Ideas for Taking Your Marketing Program to the Next Level

If you canvas the most respected marketing decision makers, each can no doubt share examples of bold, innovative marketing programs that did not work out. But the enemy of marketing…

How Customer Experience is Transforming Web Content Management

Today’s digital landscape and the unification of social, mobile, and the web into a cross-channel experience are fundamentally changing the ways our portfolio of brands engages with its customers.  This…

9 Keys to an Effective Content Marketing Strategy

Are you planning to integrate or upgrade your content marketing into your online marketing strategy? Not sure where to begin? Here is a basic rundown of how to create an…

5 Ways Your Brand Can Effectively Leverage Celebrity Spokespeople

Whether it is a 12-year-old buying a new basketball shoe, a college student looking for a new smartphone, or an IT manager evaluating which cloud CRM tool to purchase on…

Brand Simplification – A Better Way To Engage

This is certainly not news, but the amount of information available to target customers continues to grow by the day. Researching issues that might seem obscure and unique means sorting…

SURVEY RESULTS: Reaching the Government Customer

We asked 150 top government executives who are involved in the decision-making process for IT purchases, both as decision makers and as individuals who have input into decisions, how they…

CSC: Delivering Innovation Together

In an effort to rally its thousands of sales and customer facing teams at its Global Sales Conference in Dallas in April 2014, CSC turned to Bluetext to conceptualize and…

9 PR and Digital Marketing Strategies to Promote a Marketing Survey

There probably isn’t a week that goes by when you don’t come across – on television or radio, in print, online or via social media – a research survey on…

Ten Tips for Marketing to the Government: It Requires a Different Language to Get in the Game

The federal, state and local government markets are large and attractive targets of opportunity for technology companies. Because of our location and experience in the public sector supporting the most…

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