Storytelling

SaaS PR Requires Creative Solutions To Drive Results

Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press…

Why Brand Storytelling is Critical in Cybersecurity

Picture this: You’re a cybersecurity expert with a next-generation product or service, and you’re looking for a way to get your message into the market uniquely.  The industry landscape is…

How Not To Name Your Company

Considering a new name for your business? Whether your company has just undergone a merger or acquisition, or perhaps just needs a fresh rebrand, corporate naming can be just as…

SCP Health Virtual Briefing Center

SAS’ Contact Tracing Technology Featured on The Today Show

Bluetext’s public relations client SAS has long been a trusted partner of colleges and universities around the world, leveraging their advanced analytics capabilities to provide safe, effective learning environments for…

Storytelling for B2B Brands

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. By creating a relatable experience, users…

Nostalgia Marketing: A Look Back to the Good Old Days

With polaroids and vinyl making a comeback and tiny sunglasses making their appearance on the fashion scene once again, the trends re-emerging over the past few years have solidified the…

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