Storytelling

All in on Animation

Why animation? As the saying goes, static doesn’t sell. According to research, animated banner ads are more than four times as effective as their static counterparts. More and more these…

Streamlined Messaging and the Art of Microcontent

In 2021, the average person will encounter anywhere from 6,000 to 10,000 pieces of promotional content on any given day. Banner ads, billboards, and influencer shout-outs all inundate consumers with…

Five Creative Trends to Take Your Brand to the Next Level

Design trends reflect the world we live in, and the past year has been tumultuous, to say the least! Below, Bluetext explores 5 branding trends and how marketing designers can…

Octo

More to Motion

Have you been searching for the best way to compete in the new frontier of web design? Do you need to stand apart from your competitors in a big and…

Citrix Digital Briefing Center

Why Brand Storytelling is Critical in Government Contracting

It’s no secret that any business striving for success has to find a way to differentiate themselves from their competition. The same goes for companies operating in the government contracting…

Upleveling your Message to Gain National Media Attention

What’s the biggest obstacle to securing national media coverage? Companies often struggle to develop a message, pitch, and story that will resonate with Tier 1 journalists. If done right, exposing…

Fasoo

Branding Driven by Private Equity Deals

The past decade has seen a spike in mergers and acquisitions, as conglomeration and consolidation seem to be the trend of the future. Healthcare, technology and media-related brands have experienced the…

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