Public Relations

Great PR Results: Weather Channel Features Bluetext Client OnSolve’s CEO

 Rapid response is a core component of Bluetext’s public relations services. We focus on having messages and media targets teed up when there is an opportunity for our clients to…

5 Innovative B2G Marketing Strategies For 2018

The year was 2014. The new Apple Watch was all the rage; selfies weren’t annoying the bloody hell out of everyone yet; and The Ice Bucket Challenge had everyone soaking…

4 Ways Thought Leadership Can Boost Your B2G Sales

Last week Bluetext served as a sponsor for the 2017 GAIN government marketing conference, and it was great to connect with and hear from some of the DC region’s leading…

“Selling” Integrated Marketing

Assumptions can be a dangerous thing. Often, sales, marketing and PR teams make assumptions that not only undermine integrated marketing efforts, but the viability of the business itself. Marketing Team…

Public Relations: Building Thought Leadership Through Bylines

When most brands think of a public relations program, they focus on traditional activities, including press release and announcements, customer case studies and industry trends, and pitching to reporters for…

6 Innovative B2G Digital Marketing and PR Strategies

When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local…

PR Terms to Avoid, Part 2

A few weeks back, I posted a blog about over-used PR terms to avoid. Needless to say, that post generated lots of responses and even a clever email from an…

Dunbar

Government Cybersecurity Spend Is Growing. Is Your Marketing Cyber-Ready?

Budget deficits, sequestration, program cut-backs—these are scary times for technology companies that view government agencies as a key vertical market. With spending down at all levels of government, many IT…

Five Recommendations for an Effective Public Sector PR Program

It has been a tremendous first half of the year for Bluetext across many fronts. We have won many exciting new projects, landed some very interesting clients, added some awesome…

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