Metrics-Driven PR

Metrics-Driven PR–The Bluetext Guide

Metrics-driven PR is an essential strategy in today’s competitive media landscape, helping to set the direction for public relations as well as validating its success. Traditional public relations and media…

Metrics-Driven PR for the Public Sector Market

If any industry vertical is a prime opportunity for metrics-driven PR, it’s the public sector. Government agencies are a massive opportunity for technology and other companies that can help supply…

Metrics-Driven PR: When an Acquisition is the Goal

We’ve been writing a lot recently about metrics-driven PR. One metric that is often key to certain clients is being acquired. Of course, when Bluetext first engages with a client…

Research-Driven PR Delivers Strong Metrics

We’ve been writing about the value of metrics-driven PR to drive revenue and lead generation for brands in order to tie media coverage directly to results for our clients. We…

Metrics-Driven PR for a Cybersecurity Powerhouse

In a recent post, we described the value of metrics-driven PR to ensure that revenue and lead-generation goals are a key focus of every public relations program.  A metrics-driven PR program…

Top PR Agencies Know the Value of Metrics

Top PR agencies know that metrics-driven pr is an essential strategy for marketing and communications. In today’s digital information environment, where the number of channels and platforms for reaching audiences…

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