Media

Google Ad Muting: Marketers Need Not Be Scared

Google recently updated its ad muting tools to give users even more controls over ads that auto-play in your feed. In its blog post announcing this capability, Google reiterated its…

Streaming Content: Jason Siegel on “Boom Bust: Unplugged”

The battle is in full force on who wins and who loses in the new world of streaming content. It’s not just about consumers who want more choices and are…

Six Critical Steps for a Successful Digital Advertising Campaign

As businesses compete for the hearts and minds of prospective customers, there are some basic tenets of successful campaigns that must be followed. Especially in a technology b2b world where…

SXSW…by way of Pennsylvania Avenue

It has been years, maybe decades, since one person has consistently dominated the news cycle for such an extended period of time as is the case right now with President…

Planning a Digital Media Buy? Get with the Program(matic).

Programmatic buying for display ad inventory hit an inflection point this year and is expected to account for 70% of total display expenditure in 2016. This major shift is being…

Is DC Tech Media Dying…Or Transforming?

Back in 2006, I had a conversation with Washington Post Magazine columnist Gene Weingarten, one of my favorite humorists. If you’ve ever happened upon his column, you know that he’s…

Mobile Apps: A Gusher of Marketing Dollars

Since my last post was on “Mobile First” I thought it might make sense to opine on mobile marketing…specifically mobile apps where Bluetext has waded deep into the water this…

6 Keys to Authoritative Content: Driving Strategic SEO Advantage with Google and Bing

Clients are asking us all the time about SEO. The truth is, in the changing game of organic search, trying to keep up with Google and Bing and their sophisticated…

Optoro, TrackMaven & Canvas – 1 Week, $73 Million in Venture Capital

The DC tech startup community has a chip on its shoulder. That’s not a bad thing; it motivates entrepreneurs and area leaders committed to advancing the interests of the DC…

Capitol Communicator Reboots Digital Platform With Bluetext

On its 10th anniversary of connecting communicators, Capitol Communicator determined that to continue to grow and be a vibrant part of the Washington, D.C., marketing and communications community, its next…

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