Government Marketing

The Federal Buying Season: Elements of a Successful Marketing Campaign

The Federal government Buying Season is right around the corner. That means that any company that has the technology to help government agencies meet their mission requirements needs to start…

Government Contractors: Four Marketing Tips for the Federal Buying Season

Technology and defense companies who include the public sector as an important market view mid-summer as their time to get busy. For marketing to the Federal government, whose fiscal year…

Metrics-Driven PR for the Public Sector Market

If any industry vertical is a prime opportunity for metrics-driven PR, it’s the public sector. Government agencies are a massive opportunity for technology and other companies that can help supply…

Three Lessons for Government Contractors From the 2019 Trump Budget

On Monday, the Trump Administration released its budget plan for the 2019 Government fiscal year. In its introduction, the President writes, “the Budget reflects our commitment to the safety, prosperity,…

Great PR Results: Weather Channel Features Bluetext Client OnSolve’s CEO

 Rapid response is a core component of Bluetext’s public relations services. We focus on having messages and media targets teed up when there is an opportunity for our clients to…

NTS

5 Innovative B2G Marketing Strategies For 2018

The year was 2014. The new Apple Watch was all the rage; selfies weren’t annoying the bloody hell out of everyone yet; and The Ice Bucket Challenge had everyone soaking…

4 Ways Thought Leadership Can Boost Your B2G Sales

Last week Bluetext served as a sponsor for the 2017 GAIN government marketing conference, and it was great to connect with and hear from some of the DC region’s leading…

4 Innovative B2G Digital Marketing Ideas For 2017

Government contractors and technology vendors selling to government agencies are still trying to size up the policies of the new Trump White House and what they will mean for the…

Why Marketers Need To Start Planning For GDPR Deadline

As an agency that works with a number of cyber security clients, the General Data Protection Regulation (GDPR) has been on Bluetext’s radar for quite some time. The GDPR, which…

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