Digital Marketing

Bluetext Partners with CSC to Launch Virtual Briefing Center

Supporting CSC’s global digital brand team, Bluetext designed and built CSC’s Digital Briefing Center, a virtual experience where clients and CSC’s entire ecosystem can come to learn about CSC’s key…

The “Consumerization” of B2B Marketing

An emerging trend across business-to-business marketing is its “consumerization.” As customer expectations shift and their buying habits change, businesses that sell and market to other businesses are stealing tactics from…

Who Are They Getting Information From?

In an era of budget cuts and dwindling resources, hundreds of government organizations are achieving real success and showing a measurable return on investment using GovDelivery’s communications platform to communicate…

Is it Time to Up Your Landing Page Optimization Game? A Look into CSC Orchestrated Manufacturing

CSC turned to Bluetext to design and launch an industry-specific landing page around its approach to targeting the requirements of the manufacturing industry. CSC’s vision is called Orchestrated Manufacturing, and…

Marketing automation is here; is Content automation next?

Something has happened on the way to marketing automation domination: brands are realizing that they didn’t have as much content as they believed; had a large quantity of content that…

SURVEY RESULTS: Reaching the Government Customer

We asked 150 top government executives who are involved in the decision-making process for IT purchases, both as decision makers and as individuals who have input into decisions, how they…

Bluetext Launches Campaign with Dell, Intel Security and VMware

Across the federal government, agency IT leaders demand integrated approaches to technology to tackle their most pressing mission challenges. Govplace, a leading enterprise IT solutions provider exclusively to the public…

Forest America: A Dynamic and Engaging Site For Advocacy and Recruitment

The landowners of America’s working private forests had a large challenge: Few people outside the forest landowners community understood how private forests were different from Federal and state-owned forests, how…

Branding through Visual Messaging

At Bluetext, we help many companies and organizations tell their brand stories through a family of imagery that delivers the message, attitude, and tonality for which marketing leaders are hungering.…

Bluetext Buzz Lounge with John Martin Chief Operating Officer of the Washington Times

John Martin – Chief Operating Officer of the Washington Times talks about their new digital platform.  Designed by Bluetext.

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