B2B user experience website design

Storytelling for B2B Brands

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. By creating a relatable experience, users…

Best Practices for Conversion Driven UX Design

Your website acts as an essential business tool — used across every industry for a diverse number of functions.  B2B companies rely on their websites to generate leads, phone calls,…

Navigation Design with the User in Mind: 4 Best Practices

As the world becomes increasingly digital, having a professional, user-friendly website is now more important than ever. With countless options for building or overhauling a website, picking the right content…

Industry Trends in Technology: Noteworthy UX Trends to Follow

Trends in website design are ever-evolving. It’s a fast-paced industry, but any business with a digital marketing presence should take efforts to stay informed and keep up with best practices.…

7 Things the B2B C-Suite “Needs” in a Website

Over the last couple of years, Bluetext has noticed a few key trends in what the C-Suite is asking for when kicking off a website project. Even if they don’t…

4 Reasons to Work With a Top Website Design Firm

When it comes to building or remodeling your company’s website, partnering with a top website design firm is essential. By hiring a leading website design firm, you get to work…

Fight Erupts Over Roger Federer’s Brand Logo

What’s the real value of a logo fight? For most emerging brands, that answer is never obvious. Logos are never static designs, and revising it, or changing it all together,…

Website Design: Mobile Trends for 2018

The Bluetext Blog has been focusing on website design for the best user experience. In this post, we are examining five trends that companies need to understand as they examine…

Big Week for Big Trade Shows

Annual trade shows are often the biggest events of the year for brands hoping to make connections, network with players across their industry, identify new solutions for their business, and…

B2B Website Design – More Best Practices

B2B website design that focuses on the user experience will continue to be a top priority for brands who thought UX was only for consumer and e-commerce sites. In a…

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