artificial intelligence

Cracking the Code on Conversational Marketing

No matter what industry your company is in, or who your target market is, the goal of any customer interaction is to foster a relationship that converts to revenue. In…

Brand Marketing in the Age of Machine Learning

New year, same buzzwords. We’re all familiar with the phrase “machine learning”, but finding a practical application for it that supports your business model is another story. The key to…

Why Chatbots Are Critical

Have you ever navigated to a new website with a question, and spent too much time hunting for an answer? While companies spend large amounts of time developing and building…

“Time Machine” Personalization

As marketing professionals improve at optimizing their advertising campaigns around personalized messaging and graphics for target audiences, a “Time Machine” strategy of targeting prospects will become more prominent in 2019.…

Artificial Intelligence Moves Into Marketing

Move aside, Don Draper. Artificial intelligence (AI) is moving in. Compelling creative and hard-hitting headlines aimed at the general masses are only a fraction of the modern marketer’s job description.…

Dynamic Content: The Next Step In AI for Marketers

Dynamic content may be the next big thing for digital marketers. In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to…

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