artificial intelligence

“Time Machine” Personalization

As marketing professionals improve at optimizing their advertising campaigns around personalized messaging and graphics for target audiences, a “Time Machine” strategy of targeting prospects will become more prominent in 2019.…

Artificial Intelligence Moves Into Marketing

Move aside, Don Draper. Artificial intelligence (AI) is moving in. Compelling creative and hard-hitting headlines aimed at the general masses are only a fraction of the modern marketer’s job description.…

Dynamic Content: The Next Step In AI for Marketers

Dynamic content may be the next big thing for digital marketers. In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to…