All posts by Peter

Web Design: Allowing the User to Select Their Own User Journey

There are many aspects to consider in web design, and one important feature to ponder is the user journey.  There are many means to target an anonymous user, identify who…

Top Digital Agencies Know: When it Comes to Website Design – Speed Matters

Speed is by far the most critical metric to consider when re-designing an enterprise website – it won’t matter how beautiful your new site looks if nobody is going wait…

M&A: 4 Keys for a Successful Rebrand

Here at Bluetext, we’ve seen our share of M&A’s. One of our first big assignments, when we launched the agency seven years ago, was to relaunch ITSolutions –  a roll-up…

Top Branding Agencies Know – You Never Get a Second Chance to Make a First Impression

You never get a second chance to make a first impression is a phrase that holds true for brands now more than ever before. Invariably, it is your choice of…

Influencer Marketing: Are You Ready?

Six tips for getting influencers to share your content. Identify, recruit and engage thought leaders with established followers who can extend your content to their audiences.

Google Penguin 4.0 – What You Need to Know

Learn about Google’s new algorithm and how it will impact your website and brand.  Adjust your business’s web strategy to best and adapt and maximize your SEO ROI with the new update.

What CMOs Should Know About Sponsored Content

Wondering whether to take the plunge into partnering to create sponsored content?  Learn how to define successful sponsored content, budget for your project, assess media outlets, and much more…

Public Relations: Building Thought Leadership Through Bylines

When most brands think of a public relations program, they focus on traditional activities, including press release and announcements, customer case studies and industry trends, and pitching to reporters for…

Top Branding Agencies Shift Towards Dynamic Logos

A dynamic logo is a company mark that is malleable and constantly changing while maintaining its overall look and feel.  Logos were once thought of as a permanent visual representation…

WordPress vs Drupal: 5 Questions to Ask When Considering the Right Platform

  When redesigning your website, an important decision is choosing between WordPress or Drupal platforms to host your new site.  Both platforms are open source software with a variety of…