All posts by Laney Spears

The Evolution of Boundless Cybersecurity

2 years ago SonicWall approached Bluetext with a campaign challenge: “Help us infuse originality within an over-saturated cybersecurity market. Portray Boundless Cybersecurity ability to break free of cyber threats.”  Bluetext’s response?…

12 Months of M&A Success

If you can’t measure it, you can’t manage it. Whether you are looking to drive brand awareness, drive qualified leads, or polish up your brand, there is always a goal…

SEO Poisoning and Antidotes

Just like you can’t judge a book by its cover, you can’t trust a search by your top results. But how is that so? It contradicts all we believe to…

Google’s ‘Massive’ Featured Snippet Update

Google Search is known for consistent updates and feature releases but is often done in a beta-testing form. What does this mean exactly? Essentially, these new features will undergo A/B…

Uncovering the Power of Hidden Interactions

Web designers are constantly looking for new ways to keep the attention of their users. An innovative way to do so is through what is referred to as “hidden interactions.”…

It’s Time To Take TikTok Seriously

TikTok — the clock is ticking on traditional advertising strategies. As conventional methods wane, a new star player, TikTok, is making waves. At inception, TikTok gained a sticking association with…

Top 5 Email Marketing Mistakes

20 times a day — that’s how often people on average check their email. Sounds like a lot, but in reality emailing has become so ingrained in our everyday routines.…

The Secret to Search Marketing

Search marketing has powerful potential with infinite nuances. This digital marketing medium has an unmatched ability to reach mass users at a macro level on the basis of targeted browsing…

Taking a Pulse on Google Core Web Vitals

Ever heard the phrase “if you’re not first you’re last”? A little extreme, but not untrue when it comes to search results. Businesses of every industry are scrambling to refine…

Deconstructing the Hamburger Menu

The hamburger, what’s not to love? No, not the American classic, but the navigation menu design. You know, the one with those three straight lines found in the top right…

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