All posts by Laney Spears

LinkedIn Creator Mode: Emerging Influencer Opportunities

The Latest in LinkedIn LinkedIn is taking users’ ability to “connect” to the next level.  This week LinkedIn is rolling out new profile features that will empower a whole new…

How Not To Name Your Company

Considering a new name for your business? Whether your company has just undergone a merger or acquisition, or perhaps just needs a fresh rebrand, corporate naming can be just as…

B2G Content Marketing for the Digital Age

The past couple of years has ushered in a number of changes for the marketing strategies of major defense and global technology brands serving the federal government. As a trusted…

Clubhouse, TikTok, and Other Next Generation Platforms

So, you want your business to get in on the latest next-generation social platform? Stay relevant and be at the forefront of the top trending tech? Join the club. Quite…

Go to Market Strategy: Brand Launch

Congratulations, you’ve launched your brand – now what? As a digital branding agency, Bluetext has seen many clients go through a rigorous rebranding process only to find themselves lost and…

Forecasting 2021: Marketing Trends

2020 was quite the year, to say the least. In hindsight, 12 months ago, none of us would have believed in just one year the world would go through such…

Virtual Events: Registration Do’s and Don’ts

2020 will forever mark a significant milestone in remote work practices. To comply with COVID-19 safety protocols many companies have closed or limited office capacity and enabled their workforce to…

Real (or Recorded) Events

2020 has been the year of transitioning workforces, meetings finally turning to emails, new office place attire, and most of all, virtual conferencing. With pandemic restrictions putting a pause on…

The Logic Behind Logo Simplification

Simplification is one of the strongest trends we’ve seen as a top design agency in recent years. With such growing popularity, it shows no sign of stopping. So why are…

Illustrations for Serious Success

In recent years illustration has evolved far beyond traditional child’s play. The classic art form that many people associate with children’s books actually has serious B2B benefits.  More and more,…

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

Contact Us Today

Georgetown Headquarters | 3400 Idaho Ave, #400, Washington, D.C. 20016 | 202-469-3600