All posts by Laney Spears

The Secret to Search Marketing

Search marketing has powerful potential with infinite nuances. This digital marketing medium has an unmatched ability to reach mass users at a macro level on the basis of targeted browsing…

Taking a Pulse on Google Core Web Vitals

Ever heard the phrase “if you’re not first you’re last”? A little extreme, but not untrue when it comes to search results. Businesses of every industry are scrambling to refine…

Deconstructing the Hamburger Menu

The hamburger, what’s not to love? No, not the American classic, but the navigation menu design. You know, the one with those three straight lines found in the top right…

Branding Driven by Private Equity Deals

The past decade has seen a spike in mergers and acquisitions, as conglomeration and consolidation seem to be the trend of the future. Healthcare, technology and media-related brands have experienced the…

LinkedIn Creator Mode: Emerging Influencer Opportunities

The Latest in LinkedIn LinkedIn is taking users’ ability to “connect” to the next level.  This week LinkedIn is rolling out new profile features that will empower a whole new…

How Not To Name Your Company

Considering a new name for your business? Whether your company has just undergone a merger or acquisition, or perhaps just needs a fresh rebrand, corporate naming can be just as…

B2G Content Marketing for the Digital Age

The past couple of years has ushered in a number of changes for the marketing strategies of major defense and global technology brands serving the federal government. As a trusted…

Clubhouse, TikTok, and Other Next Generation Platforms

So, you want your business to get in on the latest next-generation social platform? Stay relevant and be at the forefront of the top trending tech? Join the club. Quite…

Go to Market Strategy: Brand Launch

Congratulations, you’ve launched your brand – now what? As a digital branding agency, Bluetext has seen many clients go through a rigorous rebranding process only to find themselves lost and…

Forecasting 2021: Marketing Trends

2020 was quite the year, to say the least. In hindsight, 12 months ago, none of us would have believed in just one year the world would go through such…

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