All posts by Brian Lustig

The IoT Opportunity For Digital Marketers In 2016

The team here at Bluetext will wind 2015 down with significantly more Internet of Things (IoT) domain expertise than when the year began. Several clients are playing a key role…

Is DC Tech Media Dying…Or Transforming?

Back in 2006, I had a conversation with Washington Post Magazine columnist Gene Weingarten, one of my favorite humorists. If you’ve ever happened upon his column, you know that he’s…

Is Your B2B Brand Missing The Sponsored Content Revolution?

If Jon Favreau’s character in Swingers met sponsored content at a bar a few years back and snagged its phone number, he might pin the number up on his calendar,…

Are B2B and B2G firms missing the biggest video traffic explosion in history?

When it comes to where a brand should spend its video ad dollars, YouTube has long been the go-to destination. With more than 3 billion video views per day, content…

PR Case study: How to turn one key PR hit into many more

The majority of Bluetext public relations engagements are ongoing retainers with clients looking for long-term, strategic PR support – whether it is a client transitioning from a former PR agency…

Are Digital Marketing Tools Making You Too Tactical?

Tactical is a great word…if you are in law enforcement or the military. As a digital marketer, however, tactical has come to imply – fairly or unfairly – a lack…

Demise of Tech Show ‘Booth Babes’ Presents Vendor Opportunity

RSA Conference 2015 attendees convening on San Francisco April 20-24th in search of scantily clad woman fronting vendor booths will be sorely disappointed, as RSA became the latest group to…

Optoro, TrackMaven & Canvas – 1 Week, $73 Million in Venture Capital

The DC tech startup community has a chip on its shoulder. That’s not a bad thing; it motivates entrepreneurs and area leaders committed to advancing the interests of the DC…

Robotics, Cyber security on Display at Maryland/Israel Tech Showcase

My exposure to Israeli technology companies over the past several years has admittedly gravitated towards cyber security, video surveillance and biometric startups like BriefCam, FST21 and others often born out…

5 PR Strategies for Your Cyber Security Firm to Dominate RSA 2015

Standing out in a sea of 400 of the world’s leading cyber security vendors and startups is no easy feat. Each year, more than 28,000 cyber professionals swarm to the…

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