Apologies in advance if you now have the 1981 Olivia Newton-John classic stuck in your head for the rest of the day. If you live on the East Coast you…
The team here at Bluetext will wind 2015 down with significantly more Internet of Things (IoT) domain expertise than when the year began. Several clients are playing a key role…
Back in 2006, I had a conversation with Washington Post Magazine columnist Gene Weingarten, one of my favorite humorists. If you’ve ever happened upon his column, you know that he’s…
If Jon Favreau’s character in Swingers met sponsored content at a bar a few years back and snagged its phone number, he might pin the number up on his calendar,…
When it comes to where a brand should spend its video ad dollars, YouTube has long been the go-to destination. With more than 3 billion video views per day, content…
The majority of Bluetext public relations engagements are ongoing retainers with clients looking for long-term, strategic PR support – whether it is a client transitioning from a former PR agency…
Tactical is a great word…if you are in law enforcement or the military. As a digital marketer, however, tactical has come to imply – fairly or unfairly – a lack…
RSA Conference 2015 attendees convening on San Francisco April 20-24th in search of scantily clad woman fronting vendor booths will be sorely disappointed, as RSA became the latest group to…
The DC tech startup community has a chip on its shoulder. That’s not a bad thing; it motivates entrepreneurs and area leaders committed to advancing the interests of the DC…
My exposure to Israeli technology companies over the past several years has admittedly gravitated towards cyber security, video surveillance and biometric startups like BriefCam, FST21 and others often born out…