Blogs

Washington Post: At Bluetext, marketing in the language of Washington

Bluetext “federalizes” the lingo and hype of Silicon Valley firms such as Cisco, Intel, Adobe and Google, translating them into parlance that Washington’s policy-minded decision-makers can understand.

Bluetext and GreenTrees Partner to Launch Comprehensive Corporate Social Responsibility Platform for Global Enterprises

Companies such as Duke Energy and Norfolk Southern Railways are experiencing the benefits of the GreenTrees program.

When Does Nurturing A Lead Become Nagging?

Sales teams can be very quick on the draw to reach out to potential leads. That is, after all, their business. But sometimes that sales call may be too soon for the customers

Do You Feel Like Your Pocket Is Getting Picked?

The Artful Dodger may be a beloved character, but feeling as if you’ve had your professional pocket picked isn’t quite as endearing. The numbers don’t lie. Chief Marketing Officers are having their pockets picked. They are being sold marketing activities that are little more than a bill of goods. The world of marketing spend is changing and you need to change with it.

The Washington Times Chooses Bluetext To Architect the Newpaper's First Digital Brand Platform

“We chose Bluetext not only for its experience with some of the largest national media brands including Adobe and Google, but also because of its creativity and insight on how to appeal to our audience with the news and information they are looking for,” said John Martin, Chief Operating Officer for The Washington Times. “Bluetext brings us both a great user experience and fresh ideas on growing our revenue opportunities.”

The Four Ingredients of Good Media Coverage

In today’s media environment, the goal with public relations is still to get reporters and publications to stand up and take notice when an organization has news it wants to deliver to the market. Our work with HelloWallet proves that good content and a solid strategy can result in widespread attention, and put a company on the map.