Bluetext Buzz

25
May
  • med-public-relations

Five Recommendations for an Effective Public Sector PR Program

Posted by Michael Quint | Content MarketingGovernment MarketingPublic RelationsTipsTrends

It has been a tremendous first half of the year for Bluetext across many fronts. We have won many exciting new projects, landed some very interesting clients, added some awesome staff, and taken on and won against some stiff competition. In the last three weeks alone we were named public sector PR agency of record […]

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22
May
  • QuadCopter2

PR Case study: How to turn one key PR hit into many more

Posted by Brian Lustig | .Case StudiesPublic Relations

The majority of Bluetext public relations engagements are ongoing retainers with clients looking for long-term, strategic PR support – whether it is a client transitioning from a former PR agency or engaging with an outside agency for the first time. But from time to time, our public relations work revolves around a single project. It […]

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19
May
  • Resources_Overview

Seeing the Government Buyer As Human

Posted by Rick Silipigni | Digital MarketingGovernment MarketingTipsTrends

During my younger days I was fortunate enough to cut my teeth in the public sector at powerhouse Washington radio station WTOP, and was part of the launch of FederalNewsRadio. During that part of my career, I was lucky to be able to work with CMOs at just about every major defense and global technology […]

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11
May
  • poster7

Is the Infographic Heading for Extinction?

Posted by Don Goldberg | .Content MarketingDigital MarketingInfographics

The lowly infographic, once a novelty but more recently a must-have for markets trying to quickly a complicated message, seems to be in the twilight of its existence. What’s more properly referred to as a data visualization used to command the attention and admiration of marketing professionals everywhere. It wasn’t too long ago that such […]

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9
May
  • 11143189_10153275872844210_6644143143207683214_o

Amazing Client Results. Bluetext Presents with CSC on Their Home Run Digital Platform

Posted by Jason Siegel | Content MarketingDigital MarketingTipsTrendsWebsite Design

CSC’s Nick Panayi and I presented at the 2015 Mid Atlantic Marketing Summit on the customer journey and how digital marketing technologies are continuing to evolve, personalize and empower this very effective demand generation platform. We drilled deep into CSC’s massive digital infrastructure that supports many of their journeys, and most importantly the Bluetext produced […]

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9
May
  • anna2

Bluetext gives birth to Ana-Vation.

Posted by Jason Siegel | BrandingCase StudiesDigital MarketingGovernment MarketingTipsTrends

As business grows, driving innovation can be challenging. Bluetext recently developed this mascot character to inspire one of our clients to drive innovation and promote an innovative spirit across its global client projects. Bluetext named her Ana-Vation – a female spin on the key phrase Innovation.  Bluetext loves these kind of creative challenges. We see companies like consulting firms […]

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27
Apr
  • Digital Marketing Tools

Are Digital Marketing Tools Making You Too Tactical?

Posted by Brian Lustig | Content MarketingDigital Marketing

Tactical is a great word…if you are in law enforcement or the military. As a digital marketer, however, tactical has come to imply – fairly or unfairly – a lack of strategy, creativity and inability to grasp how day-to-day activities fit into the bigger picture. In the recent Forrester report, “2015: The Year of the […]

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27
Apr
  • mams

Sneak Preview: Digitally Advancing the Customer Journey: The CSC Approach

Posted by Jason Siegel | Case StudiesContent MarketingDigital MarketingGovernment MarketingNewsTipsTrendsWebsite Design

The Mid Atlantic Marketing Summit is greater Washington’s largest annual symposium of thought leaders in marketing. The theme will focus on emerging technologies and trends in marketing communications. Topics will include: metrics, mobile, social media, multi-platform campaigns, online video campaigns, experiential advertising, B2B, business development, and much more. This summit will explore the disruptive technologies […]

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23
Apr
  • force3

Bluetext Buzz Lounge Feature Joel Moore and Tasha Klares of Force3

Posted by Jason Siegel | Buzz LoungeCase StudiesContent MarketingDigital MarketingGovernment MarketingWebsite Design

Force3 marketing leaders Joel Moore and Tasha Klares talk about the Force3 rebranding efforts.

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20
Apr
  • cschome

Bluetext Collaborates with CSC to Launch Its New Global Website

Posted by Michael Quint | BrandingCase StudiesDigital MarketingWebsite Design

This week, just in time for its Global Sales Conference in Orlando, Bluetext client CSC (NYSE: CSC) launched its redesigned, fully responsive website. This was an incredible collaboration that the Bluetext team is so pleased to have been involved with from the beginning. As one of our largest clients, CSC is always pushing Bluetext to […]

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15
Apr
  • jasonjue

Bluetext Buzz Lounge Feature Jason Jue Co-Founder and CMO of Triblio

Posted by Jason Siegel | Buzz LoungeContent MarketingDigital MarketingSocial MediaStartupsTipsTrends

Triblio’s CMO and Co-Founder Jason Jue talks about trends in marketing automation, analytics, and digital marketing.

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12
Apr
  • MobileGeddon 2

If Your Website Isn’t Mobile-Friendly, You May Soon Be Facing “Mobilegeddon”

Posted by Don Goldberg | Case StudiesContent MarketingDigital MarketingSearch Engine OptimizationSocial MediaTipsTrendsWebsite Design

While it might seem like a bad movie plot, websites that aren’t friendly to mobile devices are about to be in for a rude awakening. In late February, one of Google’s top webmasters announced in a blog post that the dominant search engine was about to make a significant change to the way it ranks […]

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6
Apr
  • huffpo

Bluetext Buzz Lounge featuring Chris Gentilviso of The Huffington Post

Posted by Jason Siegel | Buzz LoungeTrends

Huffington Post’s former Politics editor,  Chris Gentilviso talks about trends in digital media.

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4
Apr
  • mrt

5 Important Digital Marketing Data Points: Back Up or Shut Up

Posted by Jason Siegel | BrandingContent MarketingDigital MarketingNewsSearch Engine OptimizationSocial MediaTipsTrendsWebsite Design

Working at a Washington DC digital agency that works with brands spanning the largest, most cautious Fortune 500 companies to the most speedy of start-ups disrupting every corner of Earth, we need to back up our creative and marketing recommendations with stats. Here are some that stats could arm you in your next planning phase, […]

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3
Apr
  • booth-babes-rsa-100575577-primary.idge

Demise of Tech Show ‘Booth Babes’ Presents Vendor Opportunity

Posted by Brian Lustig | .

RSA Conference 2015 attendees convening on San Francisco April 20-24th in search of scantily clad woman fronting vendor booths will be sorely disappointed, as RSA became the latest group to ban “booth babes.” There are many factors at work in the push away from booth babes, with the most substantive being that they are undeniably […]

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30
Mar
  • f3lo

Force 3 and Bluetext Partner on Rebranding

Posted by Jason Siegel | BrandingCase StudiesContent MarketingDigital MarketingGovernment MarketingWebsite Design

Force 3 is one of the fastest growing network security services and solutions company servicing the Federal Government with revenues of more than one billion dollars annually. When it’s brand, messaging and website needed an update it turned to Bluetext. We added a fresh set of colors and a new design with the sensation of motion […]

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27
Mar
  • content

Association Membership Marketing – Fighting Content with Content

Posted by Jason Siegel | Content MarketingDigital MarketingTipsTrends

In their drive to attract, engage, recruit and ultimately retain new members, Association marketers are facing added competition not just from other trade associations, increasingly they are being squeezed by for-profit commercial businesses that have amped up their own efforts to attract this same audience. One of the primary services that associations offer to their […]

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27
Mar
  • Web-Design-Ideas-for-20121[1]

Six Steps for Designing a Great Association Website

Posted by Michael Quint | BrandingSearch Engine OptimizationTrendsWebsite Design

Today, a website is the front door to your association, and every effort must be made to deliver a powerful user experience for current and prospective members. Your digital platform must be modern and intuitive. Beyond a great design, it is important to make sure your website is addressing all of your association key performance […]

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26
Mar
  • shashi

Bluetext BuzzLounge – Bozzuto’s VP of Digital, Shashi Bellamkonda

Posted by Jason Siegel | Buzz Lounge

Bozzuto’s VP of Digital, Shashi Bellamkonda talks about trends in real estate digital marketing.

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23
Mar
  • shanaglenzer

Bluetext BuzzLounge – SocialRadar’s VP of Social Marketing Shana Glenzer

Posted by Jason Siegel | Buzz LoungeSocial MediaStartupsTipsTrends

Shana Glenzer, VP of Social Marketing at SocialRadar, talks about how real time location-based marketing is disrupting the retail sector.

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18
Mar
  • inspirata_screens

Startup Success: Inspirata: Transforming Cancer Diagnostics

Posted by Jason Siegel | BrandingCase StudiesStartupsTrendsWebsite Design

Brand Strategy The Message and Brand Story Rarely do you get a chance to work with a client so convinced that they can change the way cancer is diagnosed and treated that it energizes an entire agency. That was the case with Inspirata. After spending five minutes with founder Satish Sanan, it became clear that […]

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10
Mar
  • acentialogo1

Maximus Acquisition of Acentia Leaves Me a Little Teary Eyed

Posted by Michael Quint | BrandingCase StudiesDigital MarketingWebsite Design

Yesterday it was announced that Reston-based Maximus Inc. signed a definitive agreement to buy Acentia for $300 million. I must admit I got a little teary eyed. Back in 2011 Acentia (then called ITSolutions) selected Bluetext following a very competitive search to do a full rebranding effort, from name to logo to corporate identity to […]

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8
Mar
  • membership-association

Five Tips for Reaching and Growing Your Association Membership

Posted by Don Goldberg | .BrandingCampaignsContent MarketingDigital MarketingSearch Engine OptimizationSocial MediaWebsite Design

Trade associations that represent the interests of and provide services for their members, be they large companies and organizations or individuals, all face the challenge of retaining their current members every year, growing their member base and reaching non-members who may be involved in the policy or business arenas. Competition among associations is fierce. Even […]

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5
Mar
  • tradeshow

Bloomberg Partners With Bluetext

Posted by Jason Siegel | BrandingCampaignsCase StudiesContent MarketingDigital MarketingInfographicsNewsPublic RelationsSearch Engine OptimizationSocial MediaWebsite Design

Bloomberg BNA is one of top providers of legal information for attorneys, ranging from court decisions and legal filings to law review articles and news coverage that can affect a company or case. Bloomberg saw a huge opportunity to reach in-house counsel at companies and organizations where litigation, intellectual property, transactions and compliance are managed […]

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5
Mar
  • talkshop

Branding Success: Want to TalkShop?

Posted by Jason Siegel | BrandingCase StudiesContent MarketingDigital MarketingGovernment MarketingSearch Engine OptimizationStartupsTrendsWebsite Design

Tech company Cooper Thomas had a vision: transform the distance learning market by developing a platform never seen before. We created a new product name,logo, messaging to help consumers understand TalkShop’s unique value and translated the new platform’s robust capabilities into a seamless user experience and promotional video (see below). We then executed the full […]

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