Bluetext Buzz

15
Apr
  • jasonjue

BLUETEXT BUZZ LOUNGE FEATURING JASON JUE CO-FOUNDER AND CMO OF TRIBLIO

Posted by Jason Siegel | Buzz LoungeContent MarketingDigital MarketingSocial MediaStartupsTipsTrends

Triblio’s CMO and Co-Founder Jason Jue talks about trends in marketing automation, analytics, and digital marketing.

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12
Apr
  • MobileGeddon 2

If Your Website Isn’t Mobile-Friendly, You May Soon Be Facing “Mobilegeddon”

Posted by Don Goldberg | Case StudiesContent MarketingDigital MarketingSearch Engine OptimizationSocial MediaTipsTrendsWebsite Design

While it might seem like a bad movie plot, websites that aren’t friendly to mobile devices are about to be in for a rude awakening. In late February, one of Google’s top webmasters announced in a blog post that the dominant search engine was about to make a significant change to the way it ranks […]

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6
Apr
  • huffpo

Bluetext Buzz Lounge featuring Chris Gentilviso of The Huffington Post

Posted by Jason Siegel | Buzz LoungeTrends

Huffington Post’s former Politics editor,  Chris Gentilviso talks about trends in digital media.

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4
Apr
  • mrt

5 Important Digital Marketing Data Points: Back Up or Shut Up

Posted by Jason Siegel | BrandingContent MarketingDigital MarketingNewsSearch Engine OptimizationSocial MediaTipsTrendsWebsite Design

Working at a Washington DC digital agency that works with brands spanning the largest, most cautious Fortune 500 companies to the most speedy of start-ups disrupting every corner of Earth, we need to back up our creative and marketing recommendations with stats. Here are some that stats could arm you in your next planning phase, […]

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3
Apr
  • booth-babes-rsa-100575577-primary.idge

Demise of Tech Show ‘Booth Babes’ Presents Vendor Opportunity

Posted by Brian Lustig | .

RSA Conference 2015 attendees convening on San Francisco April 20-24th in search of scantily clad woman fronting vendor booths will be sorely disappointed, as RSA became the latest group to ban “booth babes.” There are many factors at work in the push away from booth babes, with the most substantive being that they are undeniably […]

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30
Mar
  • f3lo

Force3 and Bluetext Partner on Rebranding

Posted by Jason Siegel | BrandingCase StudiesContent MarketingDigital MarketingGovernment MarketingWebsite Design

Force3 is one of the fastest growing network security services and solutions company servicing the Federal government agencies, with revenues of more than one billion dollars annually. When it’s brand, messaging and website needed an updated look and feel, it turned to Bluetext. We added a fresh set of colors and a new design with the […]

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27
Mar
  • content

Association Membership Marketing – Fighting Content with Content

Posted by Jason Siegel | Content MarketingDigital MarketingTipsTrends

In their drive to attract, engage, recruit and ultimately retain new members, Association marketers are facing added competition not just from other trade associations, increasingly they are being squeezed by for-profit commercial businesses that have amped up their own efforts to attract this same audience. One of the primary services that associations offer to their […]

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27
Mar
  • Web-Design-Ideas-for-20121[1]

Six Steps for Designing a Great Association Website

Posted by Michael Quint | BrandingSearch Engine OptimizationTrendsWebsite Design

Today, a website is the front door to your association, and every effort must be made to deliver a powerful user experience for current and prospective members. Your digital platform must be modern and intuitive. Beyond a great design, it is important to make sure your website is addressing all of your association key performance […]

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26
Mar
  • shashi

Bluetext BuzzLounge – Bozzuto’s VP of Digital, Shashi Bellamkonda

Posted by Jason Siegel | Buzz Lounge

Bozzuto’s VP of Digital, Shashi Bellamkonda talks about trends in real estate digital marketing.

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23
Mar
  • shanaglenzer

Bluetext BuzzLounge – SocialRadar’s VP of Social Marketing Shana Glenzer

Posted by Jason Siegel | Buzz LoungeSocial MediaStartupsTipsTrends

Shana Glenzer, VP of Social Marketing at SocialRadar, talks about how real time location-based marketing is disrupting the retail sector.

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18
Mar
  • inspirata_screens

Startup Success: Inspirata: Transforming Cancer Diagnostics

Posted by Jason Siegel | BrandingCase StudiesStartupsTrendsWebsite Design

Brand Strategy The Message and Brand Story Rarely do you get a chance to work with a client so convinced that they can change the way cancer is diagnosed and treated that it energizes an entire agency. That was the case with Inspirata. After spending five minutes with founder Satish Sanan, it became clear that […]

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10
Mar
  • acentialogo1

Maximus Acquisition of Acentia Leaves Me a Little Teary Eyed

Posted by Michael Quint | BrandingCase StudiesDigital MarketingWebsite Design

Yesterday it was announced that Reston-based Maximus Inc. signed a definitive agreement to buy Acentia for $300 million. I must admit I got a little teary eyed. Back in 2011 Acentia (then called ITSolutions) selected Bluetext following a very competitive search to do a full rebranding effort, from name to logo to corporate identity to […]

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8
Mar
  • membership-association

Five Tips for Reaching and Growing Your Association Membership

Posted by Don Goldberg | .BrandingCampaignsContent MarketingDigital MarketingSearch Engine OptimizationSocial MediaWebsite Design

Trade associations that represent the interests of and provide services for their members, be they large companies and organizations or individuals, all face the challenge of retaining their current members every year, growing their member base and reaching non-members who may be involved in the policy or business arenas. Competition among associations is fierce. Even […]

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5
Mar
  • tradeshow

Bloomberg Partners With Bluetext

Posted by Jason Siegel | BrandingCampaignsCase StudiesContent MarketingDigital MarketingInfographicsNewsPublic RelationsSearch Engine OptimizationSocial MediaWebsite Design

Bloomberg BNA is one of top providers of legal information for attorneys, ranging from court decisions and legal filings to law review articles and news coverage that can affect a company or case. Bloomberg saw a huge opportunity to reach in-house counsel at companies and organizations where litigation, intellectual property, transactions and compliance are managed […]

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5
Mar
  • talkshop

Branding Success: Want to TalkShop?

Posted by Jason Siegel | BrandingCase StudiesContent MarketingDigital MarketingGovernment MarketingSearch Engine OptimizationStartupsTrendsWebsite Design

Tech company Cooper Thomas had a vision: transform the distance learning market by developing a platform never seen before. We created a new product name,logo, messaging to help consumers understand TalkShop’s unique value and translated the new platform’s robust capabilities into a seamless user experience and promotional video (see below). We then executed the full […]

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4
Mar
  • rumble

Citrix: Rumble In The IT Jungle

Posted by Jason Siegel | CampaignsCase StudiesContent MarketingDigital MarketingWebsite Design

CITRIX TAKES ON ITS COMPETITION When Citrix wanted to go after its competitor VMware head-on, Bluetext designed a gamificiation experience that pitted the two contenders against each other. The teaser video features the training regime of a real world champion fighter, and leads to an interactive rock-em, sock-em fighters game with the Citrix kid taking […]

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4
Mar
  • Understanding Continuous Diagnostic Monitoring - YouTube

Next Generation Content Marketing: Virtual Executive Briefing Centers

Posted by Jason Siegel | BrandingCampaignsCase StudiesContent MarketingDigital MarketingStartupsTipsTrendsWebsite Design

Virtual Executive Briefing Centers are a valuable resource for companies wishing to show customers and prospects their full range of solutions in action, especially new solutions that the partner may not have implemented yet in its own organization. Customized presentations, live demos and in-depth discussions can be arranged. VEBCs offer a lot of great benefits […]

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1
Mar
  • building

Five Trends in Commercial Real Estate Marketing

Posted by Michael Quint | CampaignsContent MarketingDigital MarketingInfographicsSocial MediaTrends

In the massively competitive real estate industry, companies can gain serious strategic advantage from modernizing their marketing tactics to take advantage of new strategies and tools that are impacting how they communicate with customers and prospects. Here are five trends we are seeing that could benefit commercial real estate companies as they look to up […]

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23
Feb
  • namegame

Branding a New Company or Product? Five Critical Steps for Winning the Name Game

Posted by Rick Silipigni | BrandingCampaignsCase StudiesDigital MarketingSearch Engine OptimizationTipsTrends

My colleagues and I at Bluetext have spent a fair amount of time developing brand and positioning strategies for dozens of new, disruptive and innovative brands…and more often than not are tasked with creating a new name for the company, the products or services they deliver, or both. With 99.9 percent of the commonly-used words […]

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10
Feb
  • postcard-marketing-real-estate

Top 8 Real Estate Marketing Tips For 2015

Posted by Don Goldberg | .

With the housing market climbing back up again, it’s hardly the time for real estate developers to sit back and coast. With a rising market comes increased competition, a savvy customer base, and a real need to use great creative approaches to attract the right buyers. Here are eight tips for making sure you reach […]

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2
Feb
  • real-estate-website-design

Six Real Estate Website Design Trends to Consider In Your Next Website Design

Posted by Jason Siegel | Content MarketingDigital MarketingTipsTrendsWebsite Design

Real Estate marketing is a fast-paced and ever changing target, and we often see big trends come and go in how websites are designs. Many of the real estate centric web design trends we’ve seen in the last few years are still around, and more new trends are emerging in 2015. Here are 5 trends […]

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27
Jan
  • authority

6 Keys to Authoritative Content: Driving Strategic SEO Advantage with Google and Bing

Posted by Michael Quint | BrandingCampaignsContent MarketingDigital MarketingMediaSearch Engine OptimizationSocial Media

Clients are asking us all the time about SEO. The truth is, in the changing game of organic search, trying to keep up with Google and Bing and their sophisticated algorithms is nearly impossible. As new marketing avenues emerge, however, the concept of delivering relevant, thought leadership content will always be important to the search […]

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26
Jan
  • metrics

A Fresh Look At Marketing Metrics

Posted by Don Goldberg | Content MarketingPublic RelationsSearch Engine OptimizationSocial MediaTipsTrendsWebsite Design

What’s more valuable to a company? A visitor to its website who spends 15 minutes scanning a wide variety of pages, or a visitor who comes and goes in three minutes? The obvious answer is the first one, because as any marketing executive can tell you, “stickiness” and time on site are drivers for the […]

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25
Jan
  • maximize-investment2[1]

5 Smart Ways to Maximize Your Budget in 2015  

Posted by Rick Silipigni | Search Engine OptimizationTipsTrends

Marketing professional understandably struggle to make the best decisions on how to most effectively spend their marketing dollars. The options for building creative assets and reaching customers through media buys are extensive. We have all seen how quickly budgets can be squandered with little or no results. That’s why we believe that constantly measuring each […]

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19
Jan
  • EE-vs-WP[1]

An ExpressionEngine Users Guide to WordPress

Posted by Chris Monnat | Digital MarketingSearch Engine OptimizationTipsTrendsWebsite Design

Content management systems (CMS) are a dime a dozen and selecting the right solution for your next website can be challenging. They have become a commodity and being able to objectively evaluate one versus another is hard. All of them do the same thing and when you’re done you will have a fully functional website […]

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