Its Back-to-School for Digital Marketing

30
Aug
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Its Back-to-School for Digital Marketing

Posted by Jason Siegel | .

Ok all you Thonrton Mellon fanatics, the stats are in and the truth must be told.  Some interesting data points I hope you all reflect on as you gear up for going back to school. DATA POINT NUMBER ONE – DEDICATED TO OUR FAVORITE TEACHER SAM KINISON The mobile revolution is complete. Smartphones account for […]

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23
Aug
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SEO vs Social Media…Where is The Bread Buttered?

Posted by Michael Quint | CampaignsContent MarketingDigital MarketingSearch Engine OptimizationSocial MediaTrends

Last week some very interesting data came out of Parse.ly, an analytics firm which collects data for 400 digital publishers including Conde Nast, Reuters, Mashable, and The Atlantic. The headline is that, as of June 2015, Facebook is driving more traffic to websites than Google’s sites including google.com and Google News. HUH you ask? How […]

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17
Aug
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MOBILE MATTERS WHEN IT COMES TO SEO

Posted by Don Goldberg | Search Engine OptimizationTipsTrendsWebsite Design

Bluetext was one of the first agencies to sound the alarm for mobile-optimized websites after Google tweaked its search algorithm in late April. Dubbed “MobileGeddon” by SEO experts, Google announced that it would now reward mobile-friendly sites in search results that were coming from mobile devices. The only question in the minds of search marketers […]

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11
Aug
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Mobile Apps: A Gusher of Marketing Dollars

Posted by Rick Silipigni | .

Since my last post was on “Mobile First” I thought it might make sense to opine on mobile marketing…specifically mobile apps where Bluetext has waded deep into the water this summer. While we are all waiting for mobile browsing to overtake desktop – mobile apps screamed past PC websites in terms of Internet usage. As […]

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3
Aug
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Is Your B2B Brand Missing The Sponsored Content Revolution?

Posted by Brian Lustig | Content MarketingTrends

If Jon Favreau’s character in Swingers met sponsored content at a bar a few years back and snagged its phone number, he might pin the number up on his calendar, but he would never call her. Ever. Because sponsored content lacked brains, beauty and charm. But sponsored content – and content marketing in general for […]

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25
Jul
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Brand should be spelled P.A.I.D.

Posted by Jason Siegel | BrandingTrends

Branding is no different than any other business investment. In the end, it comes down to return on investment. The challenge is that with branding, ROI can be difficult to measure. You can look at increased sales. You can see an uptick in your social media and digital media analytics. One of the toughest questions […]

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21
Jul
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Six Key Questions When Embarking on a Rebrand

Posted by Michael Quint | BrandingDigital MarketingTrendsWebsite Design

We get a lot of requests from companies of all sizes looking to “rebrand.” These requests can range from changing some colors and messaging, to completely overhauling a brand and website to address a new market or opportunity where the current brand identity may not be sufficient to address emerging corporate goals. Enterprises across all […]

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11
Jul
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The Key to Good SEO Results: The User Experience

Posted by Don Goldberg | Website Design

Google has done it again. It has quietly released yet another tweak to its search engine that will have a dramatic impact on how a company’s website performs when viewers are searching. The bottom line for organizations: The user experience is becoming more and more important to a site’s rankings. If you’re a marketing executive who […]

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10
Jul
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2015 Bluetext Reel

Posted by Jason Siegel | BrandingContent MarketingTrends

BluetextReel_2015_v3.mp4 from Bluetext on Vimeo.

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8
Jul
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Don’t Be Last to Mobile First

Posted by Rick Silipigni | .Digital MarketingSearch Engine OptimizationTipsTrendsWebsite Design

We have leapfrogged almost overnight from a digital first to mobile first multi-screen world. Brands – no matter their size – can no longer afford to ignore the mobile market.  Users aren’t just browsing on mobile devices – they are now finding content, sharing it socially and completing purchases at a rate that is increasingly on par with their older desktop siblings – and this […]

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26
Jun
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Time and Effort Put Into SEO Reaps the Rewards. 1200% Rewards!

Posted by Jason Siegel | Content MarketingDigital MarketingSearch Engine OptimizationSocial MediaTrendsWebsite Design

The Challenge: A leading scientific association came to Bluetext with a unique challenge. The association’s goal was to drive higher click-through-rates (CTRs) for its core web properties without altering the front-end design of each site before 2016. Built on a custom, legacy CMS, these sites featured an aged look and were not built responsively. The Bluetext […]

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23
Jun
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IMMERSIVE EXECUTIVE EXPERIENCES TAKE WEB DESIGN TO THE NEXT LEVEL FOR B2B and B2G BRANDS

Posted by Jason Siegel | CampaignsCase StudiesContent MarketingDigital MarketingGovernment MarketingTipsTrendsWebsite Design

For several companies, the new HTML5 and video based immersive executive experiences Bluetext has been creating are delivering amazing results. For example CSC (Fortune #175) is seeing this experience as #1 out of 12,000 website pages in its domain. These digital experiences represent our clients’ commitment to leading-edge user experiences for thought leadership, sustainable technology, […]

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23
Jun
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Cloudera Visualizes Their Story with Bluetext for GEOInt 2015

Posted by Jason Siegel | BrandingCase StudiesContent MarketingDigital MarketingGovernment MarketingTrends

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15
Jun
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BLUETEXT BUZZ LOUNGE FEATURING NICK PANAYI, DIRECTOR OF GLOBAL BRAND AND DIGITAL MARKETING AT CSC

Posted by Jason Siegel | Buzz LoungeCase StudiesContent MarketingDigital MarketingGovernment MarketingTipsTrends

Nick Panayi, Director of Global Brand and Digital Marketing at CSC stops by the Bluetext Buzz Lounge to share his thoughts on trends in digital marketing.

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15
Jun
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Are B2B and B2G firms missing the biggest video traffic explosion in history?

Posted by Brian Lustig | Government MarketingSearch Engine OptimizationSocial MediaTrends

When it comes to where a brand should spend its video ad dollars, YouTube has long been the go-to destination. With more than 3 billion video views per day, content producers direct the majority of its efforts here – and unsurprisingly the advertiser budgets have followed. But this presumption is being seriously tested by a […]

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7
Jun
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Four Tips for Innovative Content Marketing

Posted by Don Goldberg | .Content MarketingDigital MarketingSocial Media

Innovation in content marketing is nothing new, but sometimes it takes well-known brands and how they drive their marketing operations to recognize what’s really valuable. We’ve gathered some top content marketing examples and tips from some of the most recognizable global companies. Some aren’t only about innovation, but rather they show companies sticking to what’s most […]

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30
May
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Bluetext Buzz Lounge featuring Charlie Reverte, GM of AddThis

Posted by Jason Siegel | Buzz LoungeDigital MarketingStartupsTrends

AddThis GM Charlie Reverte calls 2015 the year of the personal web. He talks with Bluetext’s Buzz Lounge about the move to personalized web sites across the internet, making the web personal for individuals while generating more revenues for web sites.

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30
May
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Bluetext Buzz Lounge featuring Joe Payne, former CEO and Chairman of Eloqua (Oracle CRM)

Posted by Jason Siegel | Buzz LoungeContent MarketingSocial MediaStartupsTipsTrends

Former Eloqua CEO Joy Payne tells Bluetext’s Buzz Lounge that 2015 is the year for sales and marketing to work closely together to fully understand the buyer’s journey in order for marketing to develop the best content for every step of the process. Joe explains that buyers want to facilitate their own journey, and so […]

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30
May
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Bluetext Buzz Lounge featuring Mike Braham, VP of Magellan Federal

Posted by Jason Siegel | Buzz LoungeCase StudiesGovernment MarketingPublic RelationsSocial Media

Magellan Federal Vice President Mike Braham talks about what he looked for when selecting the best agency to develop the Magellan Federal brand, and why he chose Bluetext.

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29
May
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Hurling Your Brand To The Next level

Posted by Jason Siegel | BrandingCampaignsContent MarketingDigital MarketingTipsTrends

This is part 1 of a 5 part series by Bluetext about innovation in marketing and communications. Before hurling yourself into a production and budget battlefield to get that amazing video shot for your next campaign or brand asset, marketing commandoes now have a variety of tiny, toss-able reconnaissance robots they can hurl into any […]

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25
May
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Five Recommendations for an Effective Public Sector PR Program

Posted by Michael Quint | Content MarketingGovernment MarketingPublic RelationsTipsTrends

It has been a tremendous first half of the year for Bluetext across many fronts. We have won many exciting new projects, landed some very interesting clients, added some awesome staff, and taken on and won against some stiff competition. In the last three weeks alone we were named public sector PR agency of record […]

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22
May
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PR Case study: How to turn one key PR hit into many more

Posted by Brian Lustig | .Case StudiesPublic Relations

The majority of Bluetext public relations engagements are ongoing retainers with clients looking for long-term, strategic PR support – whether it is a client transitioning from a former PR agency or engaging with an outside agency for the first time. But from time to time, our public relations work revolves around a single project. It […]

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19
May
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Seeing the Government Buyer As Human

Posted by Rick Silipigni | Digital MarketingGovernment MarketingTipsTrends

During my younger days I was fortunate enough to cut my teeth in the public sector at powerhouse Washington radio station WTOP, and was part of the launch of FederalNewsRadio. During that part of my career, I was lucky to be able to work with CMOs at just about every major defense and global technology […]

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11
May
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Is the Infographic Heading for Extinction?

Posted by Don Goldberg | .Content MarketingDigital MarketingInfographics

The lowly infographic, once a novelty but more recently a must-have for markets trying to quickly a complicated message, seems to be in the twilight of its existence. What’s more properly referred to as a data visualization used to command the attention and admiration of marketing professionals everywhere. It wasn’t too long ago that such […]

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9
May
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Amazing Client Results. Bluetext Presents with CSC on Their Home Run Digital Platform

Posted by Jason Siegel | Content MarketingDigital MarketingTipsTrendsWebsite Design

CSC’s Nick Panayi and I presented at the 2015 Mid Atlantic Marketing Summit on the customer journey and how digital marketing technologies are continuing to evolve, personalize and empower this very effective demand generation platform. We drilled deep into CSC’s massive digital infrastructure that supports many of their journeys, and most importantly the Bluetext produced […]

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