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Generation Z Research Report: Online Advertising Agencies Are Struggling To Pick The Right Social Media Platform

Digital marketers are struggling mightily to understand how to reach consumers and prospects across social media. A platform that looks like the dominant king one day may quickly slip behind…

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With MarTech, CMOs Must Get Hands Dirty

Throughout my career on the agency and in-house side of public relations and marketing, I’ve come across all kinds of agency founders and leaders. Some operate at the 10,000-foot level,…

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Top Branding Agency Insights: When Creating a Brand, Don’t Lose Sight of Your Goals

There are many reasons to go through a rebranding exercise. Most common among them are a merger or acquisition, change in corporate direction, desire to change a negative attitudes about…

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Top Digital Agencies Know: Smart Content Strategy Drives a Great User Experience

In its simplest form – content strategy is broadly defined as the plan for the creation, delivery and governance of useful and usable digital content that meets the business objectives…

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Google AdWords: A Significant Change to the Algorithm

Google has done it again, quietly making a significant change to the way its algorithms process Google AdWords that could be significant challenge for digital marketing if not understood and…

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Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign

Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy…

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SXSW…by way of Pennsylvania Avenue

It has been years, maybe decades, since one person has consistently dominated the news cycle for such an extended period of time as is the case right now with President…

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Social Media Trends For Marketers to Watch in 2017

Leading digital marketing agencies like Bluetext work in social media everyday for both our clients, and we see firsthand the social media trends that impact the market. The reality is…

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Top Digital Agencies Know: When it Comes to Website Design – Speed Matters

Speed is by far the most critical metric to consider when re-designing an enterprise website – it won’t matter how beautiful your new site looks if nobody is going wait…

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Email Marketing Campaigns – What Do Your Customers Want?

Email marketing is a key component of most lead generation campaigns. Leveraging a strong email data base via a competent marketing automation system allows a campaign to closely track every…

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