Bluetext Blog

17
Dec
  • download

The “I’m No Dummy” Guide to Marketing Lingo

Posted by Michael Quint | BrandingContent MarketingDigital MarketingGovernment MarketingMediaPublic RelationsSocial Media

Ok, admit it. Marketing these days feels like high school. The cool kids are throwing around new terms every day. As you sit in meetings, meet with agencies and follow “thought leaders” on Twitter, someone uses a new term and you have no idea what it means but don’t want to raise your hand to […]

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16
Dec
  • 1_opt

Optoro, TrackMaven & Canvas – 1 Week, $73 Million in Venture Capital

Posted by Brian Lustig | .

The DC tech startup community has a chip on its shoulder. That’s not a bad thing; it motivates entrepreneurs and area leaders committed to advancing the interests of the DC tech community to fight for respect. This respect can assume many forms, including funding, an available pool of highly educated, skilled workers, or just positive […]

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15
Dec
  • Startup-Business-Concept

Start Up Marketing & Challenging the Status Quo

Posted by Jason Siegel | Digital MarketingTrends

We love to tout the great work we are doing for the major, market-leading brands like Adobe, CA, CSC, Cisco, Google, Intel and McAfee. All one-time challenger brands in their own right, each came to us because they recognize that our more progressive, digital-first approach to brand engagement allows them to deliver the kind of […]

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5
Dec
  • israel

Robotics, Cyber security on Display at Maryland/Israel Tech Showcase

Posted by Brian Lustig | .Content MarketingPublic RelationsTrends

My exposure to Israeli technology companies over the past several years has admittedly gravitated towards cyber security, video surveillance and biometric startups like BriefCam, FST21 and others often born out of Israeli Defense Forces (IDF) or Israeli Military Intelligence. Whether it has been at ASIS or other security industry conferences, I come away impressed with […]

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26
Nov
  • green

Three Tips for Video Marketing: Curtains and Green Screens for a Better Result

Posted by Don Goldberg | CampaignsContent MarketingTipsTrendsWebsite Design

Video has become an essential element in nearly every integrated marketing campaign. Whether it’s to highlight a key executive or subject expert, capture a discussion that demonstrates leadership on a topic or issue, or provide a better explanation of a complicated subject, video delivers a strong platform from which to tell a story. The challenge […]

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26
Nov
  • capcomm1

Capitol Communicator Reboots Digital Platform With Bluetext

Posted by Jason Siegel | BrandingCase StudiesDigital MarketingMediaNewsSearch Engine OptimizationSocial MediaTrendsWebsite Design

On its 10th anniversary of connecting communicators, Capitol Communicator determined that to continue to grow and be a vibrant part of the Washington, D.C., marketing and communications community, its next 10 years would be built on a new digital strategy and complementing user experience strategy. As a central hub for news, events and information for […]

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16
Nov
  • 1

Top Executives Speak Out: 10 Big Marketing Bets For 2015

Posted by Jason Siegel | BrandingContent MarketingDigital MarketingNewsSearch Engine OptimizationSocial MediaStartupsTrendsWebsite Design

2014 has been a year of amazing changes in the world of marketing, where micro-targeting via social platforms is now mainstream, banner ads are becoming passe, personalized content is in, native and sponsored ads are growing in popularity, video is getting shorter, and a wide range of other evolutionary marketing trends are exploding on the […]

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13
Nov
  • ausa

Red, White and Bluetext

Posted by Rick Silipigni | BrandingMediaPublic RelationsTrends

I had the opportunity to get up close and personal with a collection of some of the the most incredible, technology driven warfighting machines at the 2014 AUSA event at the Washington Convention Center.   The Association of the United States Army (AUSA) annual meeting and exposition once again brought high-tech wares and weapons to […]

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8
Nov
  • RSA-logo

5 PR Strategies for Your Cyber Security Firm to Dominate RSA 2015

Posted by Brian Lustig | CampaignsContent MarketingPublic RelationsSocial MediaTipsTrends

Standing out in a sea of 400 of the world’s leading cyber security vendors and startups is no easy feat. Each year, more than 28,000 cyber professionals swarm to the RSA Conference North America to experience the latest and greatest of what the industry has to offer. For emerging and even established cyber security vendors, […]

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6
Nov
  • seojourney

Your Digital Customer Journey + A Solid SEO Strategy = Digital Success

Posted by Jason Siegel | CampaignsContent MarketingDigital MarketingSearch Engine OptimizationSocial MediaTipsTrendsWebsite Design

In the ever changing world of digital marketing the phrases we hear from our clients more and more are around the “Customer Journey” and achieving pinnacle SEO success for their brands. In order to address this lets first break down the two ingredients: Search Engine Optimization Best Practices: Define Your Target Audience and Their Needs […]

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6
Nov
  • csc22

CSC’s Digital Briefing Center 1.0 Gets a Triple Screen Dynamic Upgrade For Version 2.0 Thanks To Great Performance Metrics

Posted by Jason Siegel | .BrandingCampaignsCase StudiesContent MarketingDigital Marketing

Today CSC launched the 2.0 version of its Digital Briefing Center. CSC’s Digital Briefing Center is where customers, partners and prospects from across the globe can come to learn more about the key technology conversations and shifts CSC is driving into the market. The center is driven with immersive 3D video technology that is completely […]

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6
Nov
  • YouTube-logo-full_color

Six Tips For Using YouTube For B2B Marketing

Posted by Don Goldberg | .CampaignsContent MarketingDigital MarketingSearch Engine OptimizationTrends

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be cutting and funny, irreverent or just dumb, yet they have the capability of capturing consumer attention and driving interest and conversion. Good videos translate to […]

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6
Nov
  • pig

Top 7 Things Bad Clients Say

Posted by Jason Siegel | .BrandingContent MarketingDigital MarketingSearch Engine OptimizationTrends

Today I was honored to be asked to speak to the University of Maryland’s Smith School of Business MBA class about creative and digital marketing. The students were senior execs spanning many Fortune 500 companies across a variety of industries.  The interactive dialogue was great.  Jeb Brown, the MBA professor, issued three mandates for my presentation: 1 […]

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2
Nov
  • journey-82

Six Baby Steps for Delivering on the B2B Customer Journey in 2015

Posted by Michael Quint | BrandingCampaignsContent MarketingDigital MarketingTipsTrends

Over the last five years there has been a lot written about the customer journey and the changing nature of how marketers must develop and present content to address a more informed customer with so many channels for gaining knowledge and insight into your product or service. McKinsey recently found that 50% of all interactions […]

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1
Nov
  • gcn

Bluetext Honors Government IT Community

Posted by Rick Silipigni | Public RelationsTrends

It was great to attend this year’s GCN Awards Gala and experience the palpable strength, leadership and continued resiliency of the government IT contracting community as it persevered through the back to back storms of recession and sequestration to celebrate the vibrant role it plays in our local economy.   The GCN Awards honored IT […]

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29
Oct
  • soap

From Soap to Cyber – How 5 Cyber Security Brands Continue the Innovation of Branded Content

Posted by Rick Silipigni | CampaignsCase StudiesContent MarketingDigital MarketingPublic RelationsTipsTrends

In this week in 1930, following a desperate search by the radio industry for a magic bullet to increase advertising revenue, the first soap opera was born. The industry managed to convince manufacturers of household goods to sponsor programming content that appealed to their primary consumers and “Painted Dreams” debuted on WGN in Chicago – its first […]

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21
Oct
  • Break_through

Cyber Security-Why Breaking Through and Reaching Influencers Matters

Posted by Don Goldberg | .Content MarketingDigital MarketingInfographicsSocial Media

There’s good news and bad news for companies hoping to make their mark in the cyber security universe. First the good news: The market for these products is huge and growing exponentially. Security Analyst and researcher Richard Stiennon, in a column on Forbes.com and extrapolating from Gartner data, projects a ten-fold increase in IT security […]

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19
Oct
  • gtown

Bluetext Represents at Georgetown McDonough Alumni Weekend – Extends Free Marketing Assessment to Organizations of Alumni

Posted by Michael Quint | .Case StudiesDigital MarketingNewsWebsite Design

On Friday night, Georgetown’s McDonough School of Business kicked off its alumni weekend with an awesome party under a tent outside the Hariri Building. Great food and great company were the hallmarks of the event. In keeping with the tight partnership Bluetext has formed with McDonough over the past two years through the design and […]

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15
Oct
  • cmopr

5 Reasons CMOs Need Their PR Team For Content Marketing Plans

Posted by Brian Lustig | Content MarketingMediaPublic RelationsTrends

The Content Marketing Institute defines content marketing as “…a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” This definition is of course part and parcel to a CMO’s core objectives, which is […]

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13
Oct
  • diabetes

Bluetext Steps Out to Stop Diabetes

Posted by Rick Silipigni | Trends

It was a great privilege and honor to serve on the Executive Committee for Northern Virginia’s Step Out: Walk to Stop Diabetes Campaign in 2014. As leaders in our community, you know that each day, different storms can become a threat. One storm that is a growing threat is the growing number of people being […]

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8
Oct
  • cyber3

Four Ways To Differentiate Your Cyber Security Brand

Posted by Michael Quint | BrandingCampaignsContent MarketingDigital MarketingGovernment MarketingTrends

It’s October. That means CyberSecurity Month. Unfortunately, the breaches are getting more severe, with global companies dominating the headlines. So what should companies do for CyberSecurity month? I am not a cybersecurity technical expert, but my company does have a lot of experience working with cybersecurity software and services organizations to help them drive brand […]

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19
Sep
  • Angler-fish-copy

10 Ways to Critique Your Website and Your Digital Marketing for Inbound Leads

Posted by Jason Siegel | Content MarketingDigital MarketingTipsTrendsWebsite Design

Who doesn’t like inbound leads? The fruit of your content marketing labor is finally coming to bear. You sit back and the emails and calls are flying in. It is the ultimate feeling for a marketer across any industry. Before you run to the bank, however, it is smart to ask if your website and […]

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10
Sep
  • magic-book

The Magic Behind the Message—Seven Tips for Solid Messaging

Posted by Don Goldberg | Content MarketingSearch Engine OptimizationTipsTrends

Messaging seems more like a PR term than a marketing creed, but in reality key messages are perhaps the most important element of every marketing campaign. While paring down thoughts, opinions and aspirations to effective messages can be a daunting task, it is often the first step in launching a new campaign. It informs not […]

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3
Sep
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Six Ideas for Taking Your Marketing Program to the Next Level

Posted by Michael Quint | BrandingCampaignsContent MarketingTipsTrends

If you canvas the most respected marketing decision makers, each can no doubt share examples of bold, innovative marketing programs that did not work out. But the enemy of marketing innovation isn’t failure, its repetition; repeating the same approach again and again – even if the results do not meet expectations. As you sit down […]

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26
Aug
  • cx

How Customer Experience is Transforming Web Content Management

Posted by Jason Siegel | Digital MarketingTipsTrendsWebsite Design

Today’s digital landscape and the unification of social, mobile, and the web into a cross-channel experience are fundamentally changing the ways our portfolio of brands engages with its customers.  This new paradigm has led to an evolution of user experience (UX) into Customer Experience (CX), influencing how we approach creating digital experiences that drive business impact […]

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