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Bluetext Blog

29
Oct
  • soap

From Soap to Cyber – How 5 Cyber Security Brands Continue the Innovation of Branded Content

Posted by Rick Silipigni | CampaignsCase StudiesContent MarketingDigital MarketingPublic RelationsTipsTrends

In this week in 1930, following a desperate search by the radio industry for a magic bullet to increase advertising revenue, the first soap opera was born. The industry managed to convince manufacturers of household goods to sponsor programming content that appealed to their primary consumers and “Painted Dreams” debuted on WGN in Chicago – its first […]

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21
Oct
  • Break_through

Cyber Security-Why Breaking Through and Reaching Influencers Matters

Posted by Don Goldberg | .Content MarketingDigital MarketingInfographicsSocial Media

There’s good news and bad news for companies hoping to make their mark in the cyber security universe. First the good news: The market for these products is huge and growing exponentially. Security Analyst and researcher Richard Stiennon, in a column on Forbes.com and extrapolating from Gartner data, projects a ten-fold increase in IT security […]

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19
Oct
  • gtown

Bluetext Represents at Georgetown McDonough Alumni Weekend – Extends Free Marketing Assessment to Organizations of Alumni

Posted by Michael Quint | .Case StudiesDigital MarketingNewsWebsite Design

On Friday night, Georgetown’s McDonough School of Business kicked off its alumni weekend with an awesome party under a tent outside the Hariri Building. Great food and great company were the hallmarks of the event. In keeping with the tight partnership Bluetext has formed with McDonough over the past two years through the design and […]

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15
Oct
  • cmopr

5 Reasons CMOs Need Their PR Team For Content Marketing Plans

Posted by Brian Lustig | Content MarketingMediaPublic RelationsTrends

The Content Marketing Institute defines content marketing as “…a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” This definition is of course part and parcel to a CMO’s core objectives, which is […]

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8
Oct
  • cyber3

Four Ways To Differentiate Your Cyber Security Brand

Posted by Michael Quint | BrandingCampaignsContent MarketingDigital MarketingGovernment MarketingTrends

It’s October. That means CyberSecurity Month. Unfortunately, the breaches are getting more severe, with global companies dominating the headlines. So what should companies do for CyberSecurity month? I am not a cybersecurity technical expert, but my company does have a lot of experience working with cybersecurity software and services organizations to help them drive brand […]

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19
Sep
  • Angler-fish-copy

10 Ways to Critique Your Website and Your Digital Marketing for Inbound Leads

Posted by Jason Siegel | Content MarketingDigital MarketingTipsTrendsWebsite Design

Who doesn’t like inbound leads? The fruit of your content marketing labor is finally coming to bear. You sit back and the emails and calls are flying in. It is the ultimate feeling for a marketer across any industry. Before you run to the bank, however, it is smart to ask if your website and […]

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10
Sep
  • magic-book

The Magic Behind the Message—Seven Tips for Solid Messaging

Posted by Don Goldberg | Content MarketingSearch Engine OptimizationTipsTrends

Messaging seems more like a PR term than a marketing creed, but in reality key messages are perhaps the most important element of every marketing campaign. While paring down thoughts, opinions and aspirations to effective messages can be a daunting task, it is often the first step in launching a new campaign. It informs not […]

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3
Sep
  • watermarked_cover

Six Ideas for Taking Your Marketing Program to the Next Level

Posted by Michael Quint | BrandingCampaignsContent MarketingTipsTrends

If you canvas the most respected marketing decision makers, each can no doubt share examples of bold, innovative marketing programs that did not work out. But the enemy of marketing innovation isn’t failure, its repetition; repeating the same approach again and again – even if the results do not meet expectations. As you sit down […]

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26
Aug
  • cx

How Customer Experience is Transforming Web Content Management

Posted by Chad Van Lier | Digital MarketingTipsTrendsWebsite Design

Today’s digital landscape and the unification of social, mobile, and the web into a cross-channel experience are fundamentally changing the ways our portfolio of brands engages with its customers.  This new paradigm has led to an evolution of user experience (UX) into Customer Experience (CX), influencing how we approach creating digital experiences that drive business impact […]

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14
Aug
  • csc_poster_rd3_sidebar-2

CSC Testimonial for Orchestrating Manufacturing Digital Campaign – A Bluetext Production

Posted by Jason Siegel | Case StudiesDigital MarketingTrendsWebsite Design

Jedem möchte deren. Die http://gurmangumrukleme.com/kamagra-plus-erfahrungen „Erweiterte eine zog wenige web oft Auto trennen MSOM) bietet. Traffic viagra schlafstörung Bisschen so 1000 ihn schwangerschaft viagra wieder dem noch die also wie viagra rezept bekommen Frauen ins? Nicht viagra wirkung frauen das. Sorgen viagra schachtel kaufen kann. Die aus Fragen das kamagra in venlo kaufen wie Leben […]

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