Blog

Bluetext in MediaPost This Week: Virtual Reality Turns Its Eyes Toward B2B

MediaPost, the largest and most influential media, marketing and advertising site on the net, featured Bluetext’s work with cybersecurity client Varonis to create a virtual reality marketing campaign for EMC…

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Presentation: 5 New Rules of Social Media Infused Event Digital Marketing

Last week I was fortunate enough to be invited by BizBash to speak at their DC event entitled “ELEVATE”. Elevate is a one-day conference where event and meeting professionals are able…

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Ten Common Traits Found in Top B2B Marketing Firms

When people ask me about Bluetext, I often find myself calling us of the region’s top B2B marketing firms. We work with world class global enterprises. We are on the…

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Bluetext Partner Jason Siegel to Speak to Marketing Firms on the Latest Digital Strategies

It’s been an exciting summer here at Bluetext, and to top it all off, our Chief Creative Officer Jason Siegel is speaking at BizBash’s Elevate DC 2016 on August 3rd…

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Bluetext in DC Inno This Week: This DC Company is Building the 360° Videos That Will Fill Your Facebook Feed

Our Chief Creative Officer, Jason Siegel, was featured in DC Inno this week talking about the exciting new ways that Bluetext is helping our clients achieve their marketing goals with virtual…

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Should CMOs also wear the digital marketing director hat?

Before Twitter, LinkedIn, search engine optimization, and mobile apps there existed an individual within many enterprises that has gone all but extinct today: The public relations director. When my own…

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Marketing Firm vs. Marketing Agency: What’s the Difference and Why Should I care?

In a recent post, Bluetext Creative Director Jason Siegel described the differences between a top digital marketing companies, top marketing companies and top marketing agencies. The answer was in the…

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Top Digital Marketing Companies and Top Marketing Companies and Top Marketing Agencies. What’s the Difference?

To answer the title of this blog post let’s first start by reviewing the difference between a Digital Marketing Company and a Marketing Company. How much can really be different…

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Don’t Be Afraid To Raise Your Hand

Attention all you marketers out there…ever sat in a meeting not wanting to raise your hand to ask someone for clarification on what they mean? Concerned that your colleagues or…

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CMOs Must Strike Balance With Sensory Marketing

If Dunkin’ Donuts plasters ads on the inside of city buses, it is because they believe riders exposed to the brand – over time – will be more inclined to…

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