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Top Defense Marketing Agencies Know – Brand Domination Is Won on the Digital Battlefield

If the incoming administration is aligned on anything its increased U.S. security – both at home and abroad. Most predict that this will result in the elimination of the defense…

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Marketing and Advertising Takeaways from Trump’s Victory

Well…given the polarizing nature of the 2016 presidential election, it’s a fair bet that families will spend as much time on Thanksgiving “talking turkey” as they will devouring it. The…

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Another Bluetext Branding Client Gets Acquired

Last week it was announced that software company Synopys would acquire Cigital, a leading provider of software security services to help software developers build security into their application development process.…

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Bluetext on AdAge: Tech May Replace Some Jobs, but Digital Ad Agencies Will Always Need Humans

Some economic experts are predicting that by 2025, 40% of today’s jobs will be replaced by technology. That’s a sobering thought for nearly everyone. For those of us in the…

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New Year New Branding…Now Is the Time To Make an Impact in 2017

Planning for the New Year? Is Your Branding Up to Snuff? With a new year comes new expectations. More qualified leads. Better content. More PR coverage…just some of the areas…

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Top Digital Marketing Firms Know: It’s All About Story-Telling

Many enterprise companies and organizations have marketing programs to talk about their products and services with their customers, and rely on those types of product marketing assets to reach their…

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Top Marketing Firms Know. Influencer Marketing Is the Way To Go. 6 Ways to Get Influencers To Share Your Content

The world has changed dramatically with social media. Businesses are following suit. Salesforce found that 70 percent of brands are increasing their social media spend this coming year. Social media isn’t just…

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Top Branding Agencies Know – The Consumer is the New CMO

When television owned the only screen in a single screen world –  it controlled 100% of the “digital” content – brands and consumers alike were literally shackled by the format…

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How Do You Define a Top Marketing Agency?

When I meet someone and they ask about Bluetext, I often reply with a simple “Bluetext is one of the top branding and marketing agencies in Washington, D.C.” That usually…

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Penguin 4.0: Google’s New Search Update and the Unintended Consequences

In the game of Internet search, in which updates to Google algorithms are studied like tea leaves, every action has a consequence– and it’s not always what’s intended. Google, for…

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