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A Few Tips to Boost B2B Social Media ROI

As most anybody reading this post already knows, the marketing challenges faced by B2B organizations in an increasingly content driven social landscape, require vastly different social marketing strategies and technologies…

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How Do You Do It? Top Down or Bottom Up

The marketing and communications business is at a bewildering junction, with two simultaneous models vying for brains and assets. Most marketing campaigns look at personas of their buyers and determine…

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Time to Make the Donuts…

Time to Write My Blog…I Wrote My Blog…Time to Write My Blog Remember the iconic Dunkin Donuts campaign from the early 80s featuring Fred the Baker? What a classic campaign.…

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The Cobbler’s Kids Do Have New Shoes: Welcome to Bluetext’s New Website

Designing, developing and implementing a new website can be very rewarding, especially when design and functionality work together to deliver a great experience for your audience. But it’s not always…

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Google’s Big App-etite

In today’s mobile dominant world, app indexing is signaling the beginning of a seismic shift in the direction of search, and marketers need to pay attention. Google has been offering…

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New Email Marketing Tools Offer CMOs “Persuasion Automation”

I don’t know what happened with the supposed “do not call” list, but lately I’ve been bombarded with nonstop robocalls purporting to be from my credit card company. The friendly…

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Five Mobile Load Time White Lies

We have all been there. The requirements start stacking from all areas of the enterprise and the politics are thick. Companies are ignoring some white lies they are preaching and it…

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The Blurred Lines Between B2B and B2C Marketing

As one of the leading digital marketing agencies in Washington, we get called in by a variety of prospective clients to discuss their needs. These clients are corporations selling to…

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What Do Adult Coloring Books Have to do with Smart Digital Marketing?

If you haven’t yet heard, adult coloring books are in. No, not coloring books with naughty drawings—these are designed for adults, using colored pencils and markers, with intricate designs and…

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For B2B Marketers – It’s Time to Get Personal

Perhaps the most critical component of the dozen or so enterprise websites Bluetext currently has in development is personalization. This shift in focus to personalized customer experiences is becoming increasingly…

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