Blog

Bluetext in DC Inno This Week: This DC Company is Building the 360° Videos That Will Fill Your Facebook Feed

Our Chief Creative Officer, Jason Siegel, was featured in DC Inno this week talking about the exciting new ways that Bluetext is helping our clients achieve their marketing goals with virtual…

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Should CMOs also wear the digital marketing director hat?

Before Twitter, LinkedIn, search engine optimization, and mobile apps there existed an individual within many enterprises that has gone all but extinct today: The public relations director. When my own…

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Marketing Firm vs. Marketing Agency: What’s the Difference and Why Should I care?

In a recent post, Bluetext Creative Director Jason Siegel described the differences between a top digital marketing companies, top marketing companies and top marketing agencies. The answer was in the…

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Top Digital Marketing Companies and Top Marketing Companies and Top Marketing Agencies. What’s the Difference?

To answer the title of this blog post let’s first start by reviewing the difference between a Digital Marketing Company and a Marketing Company. How much can really be different…

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Don’t Be Afraid To Raise Your Hand

Attention all you marketers out there…ever sat in a meeting not wanting to raise your hand to ask someone for clarification on what they mean? Concerned that your colleagues or…

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CMOs Must Strike Balance With Sensory Marketing

If Dunkin’ Donuts plasters ads on the inside of city buses, it is because they believe riders exposed to the brand – over time – will be more inclined to…

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Augmented Reality: Bringing Graphics to Life

Anyone familiar with The New Yorker Magazine may have noticed an interesting cover on the May 16 edition—a two-color drawing of a women stepping onto a subway car. It seems…

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A Few Tips to Boost B2B Social Media ROI

As most anybody reading this post already knows, the marketing challenges faced by B2B organizations in an increasingly content driven social landscape, require vastly different social marketing strategies and technologies…

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How Do You Do It? Top Down or Bottom Up

The marketing and communications business is at a bewildering junction, with two simultaneous models vying for brains and assets. Most marketing campaigns look at personas of their buyers and determine…

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Time to Make the Donuts…

Time to Write My Blog…I Wrote My Blog…Time to Write My Blog Remember the iconic Dunkin Donuts campaign from the early 80s featuring Fred the Baker? What a classic campaign.…

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