Bluetext Buzz

1
Mar
  • building

Five Trends in Commercial Real Estate Marketing

Posted by Michael Quint | CampaignsContent MarketingDigital MarketingInfographicsSocial MediaTrends

In the massively competitive real estate industry, companies can gain serious strategic advantage from modernizing their marketing tactics to take advantage of new strategies and tools that are impacting how they communicate with customers and prospects. Here are five trends we are seeing that could benefit commercial real estate companies as they look to up […]

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23
Feb
  • namegame

Branding a New Company or Product? Five Critical Steps for Winning the Name Game

Posted by Rick Silipigni | BrandingCampaignsCase StudiesDigital MarketingSearch Engine OptimizationTipsTrends

My colleagues and I at Bluetext have spent a fair amount of time developing brand and positioning strategies for dozens of new, disruptive and innovative brands…and more often than not are tasked with creating a new name for the company, the products or services they deliver, or both. With 99.9 percent of the commonly-used words […]

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10
Feb
  • postcard-marketing-real-estate

Top 8 Real Estate Marketing Tips For 2015

Posted by Don Goldberg | .

With the housing market climbing back up again, it’s hardly the time for real estate developers to sit back and coast. With a rising market comes increased competition, a savvy customer base, and a real need to use great creative approaches to attract the right buyers. Here are eight tips for making sure you reach […]

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2
Feb
  • real-estate-website-design

Six Real Estate Website Design Trends to Consider In Your Next Website Design

Posted by Jason Siegel | Content MarketingDigital MarketingTipsTrendsWebsite Design

Real Estate marketing is a fast-paced and ever changing target, and we often see big trends come and go in how websites are designs. Many of the real estate centric web design trends we’ve seen in the last few years are still around, and more new trends are emerging in 2015. Here are 5 trends […]

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27
Jan
  • authority

6 Keys to Authoritative Content: Driving Strategic SEO Advantage with Google and Bing

Posted by Michael Quint | BrandingCampaignsContent MarketingDigital MarketingMediaSearch Engine OptimizationSocial Media

Clients are asking us all the time about SEO. The truth is, in the changing game of organic search, trying to keep up with Google and Bing and their sophisticated algorithms is nearly impossible. As new marketing avenues emerge, however, the concept of delivering relevant, thought leadership content will always be important to the search […]

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26
Jan
  • metrics

A Fresh Look At Marketing Metrics

Posted by Don Goldberg | Content MarketingPublic RelationsSearch Engine OptimizationSocial MediaTipsTrendsWebsite Design

What’s more valuable to a company? A visitor to its website who spends 15 minutes scanning a wide variety of pages, or a visitor who comes and goes in three minutes? The obvious answer is the first one, because as any marketing executive can tell you, “stickiness” and time on site are drivers for the […]

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25
Jan
  • maximize-investment2[1]

5 Smart Ways to Maximize Your Budget in 2015  

Posted by Rick Silipigni | Search Engine OptimizationTipsTrends

Marketing professional understandably struggle to make the best decisions on how to most effectively spend their marketing dollars. The options for building creative assets and reaching customers through media buys are extensive. We have all seen how quickly budgets can be squandered with little or no results. That’s why we believe that constantly measuring each […]

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19
Jan
  • EE-vs-WP[1]

An ExpressionEngine Users Guide to WordPress

Posted by Chris Monnat | Digital MarketingSearch Engine OptimizationTipsTrendsWebsite Design

Content management systems (CMS) are a dime a dozen and selecting the right solution for your next website can be challenging. They have become a commodity and being able to objectively evaluate one versus another is hard. All of them do the same thing and when you’re done you will have a fully functional website […]

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9
Jan
  • b2b

Five Essential B2B Marketing Tactics for 2015

Posted by Rick Silipigni | Content MarketingDigital MarketingInfographicsTipsTrends

As trends and technologies continue to accelerate at a pace faster than many marketers can match, the New Year is going to provide even more challenges for business-to-business marketers. With that in mind, here are what I believe are the top five most essential strategies you need to consider for 2015. Omni-Channel Marketing B2B marketers […]

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6
Jan
  • innovation[1]

6 Ways Government Contractors Can Use Innovative Digital Marketing and PR Strategies To Win Business

Posted by Don Goldberg | CampaignsCase StudiesContent MarketingDigital MarketingGovernment MarketingPublic RelationsTipsTrendsWebsite Design

When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local decision makers responsible for purchasing technology products and services – ranging from CIOs and CTOs to program managers, IT managers and procurement officers –represents a […]

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6
Jan
  • flag

Marketing to the Government – What Agencies Want to Hear

Posted by Don Goldberg | .CampaignsCase StudiesContent MarketingDigital MarketingGovernment MarketingInfographicsNewsPublic RelationsSearch Engine OptimizationSocial MediaTipsTrendsWebsite Design

Bluetext Survey Shows How Government Executives Make IT Decisions Survey Results in Federal Computer Week Federal agencies can be great customers because they remain some of the biggest spenders and their budgets stay fairly stable even during economic downturns. Yet sales and marketing teams used to marketing to consumer or commercial enterprise customers often find […]

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5
Jan
  • 1035c02[1]

What Agencies Want To Hear When Buying IT

Posted by Don Goldberg | BrandingCampaignsContent MarketingDigital MarketingGovernment MarketingInfographicsPublic RelationsSearch Engine OptimizationSocial MediaTipsTrendsWebsite Design

Federal agencies can be great customers because they remain some of the biggest spenders and their budgets stay fairly stable even during economic downturns. Yet sales and marketing teams used to marketing to consumer or commercial enterprise customers often find that their efforts fall flat in the government space — wasting everyone’s time in the […]

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4
Jan
  • target

What kind of retargeter are you?

Posted by Jason Siegel | CampaignsContent MarketingDigital MarketingTipsTrends

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30
Dec
  • dummy-banner

The “I’m No Dummy” Guide to Marketing Lingo

Posted by Michael Quint | Content MarketingDigital MarketingTipsTrends

Ok, admit it. Marketing these days feels like high school. The cool kids are throwing around new terms every day. As you sit in meetings, meet with agencies and follow “thought leaders” on Twitter, someone uses a new term and you have no idea what it means but don’t want to raise your hand to […]

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22
Dec
  • 9-things-businesses-need-to-know-about-web-security-e5e7ae36a9

Secure Your Website in the New Year

Posted by Chris Monnat | Digital MarketingTrendsWebsite Design

2015 is upon us and it’s time to start acting on those resolutions we have set for ourselves in the new year. One goal we should all have on our list is to make sure our websites and networks are as secure as possible. With sources reporting as much as a 75% increase in cyber […]

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16
Dec
  • 1_opt

Optoro, TrackMaven & Canvas – 1 Week, $73 Million in Venture Capital

Posted by Brian Lustig | Case StudiesContent MarketingDigital MarketingMediaNewsStartupsTrends

The DC tech startup community has a chip on its shoulder. That’s not a bad thing; it motivates entrepreneurs and area leaders committed to advancing the interests of the DC tech community to fight for respect. This respect can assume many forms, including funding, an available pool of highly educated, skilled workers, or just positive […]

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15
Dec
  • Startup-Business-Concept

Start Up Marketing & Challenging the Status Quo

Posted by Jason Siegel | Digital MarketingTrends

We love to tout the great work we are doing for the major, market-leading brands like Adobe, CA, CSC, Cisco, Google, Intel and McAfee. All one-time challenger brands in their own right, each came to us because they recognize that our more progressive, digital-first approach to brand engagement allows them to deliver the kind of […]

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5
Dec
  • israel

Robotics, Cyber security on Display at Maryland/Israel Tech Showcase

Posted by Brian Lustig | .Content MarketingPublic RelationsTrends

My exposure to Israeli technology companies over the past several years has admittedly gravitated towards cyber security, video surveillance and biometric startups like BriefCam, FST21 and others often born out of Israeli Defense Forces (IDF) or Israeli Military Intelligence. Whether it has been at ASIS or other security industry conferences, I come away impressed with […]

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26
Nov
  • green

Three Tips for Video Marketing: Curtains and Green Screens for a Better Result

Posted by Don Goldberg | CampaignsContent MarketingTipsTrendsWebsite Design

Video has become an essential element in nearly every integrated marketing campaign. Whether it’s to highlight a key executive or subject expert, capture a discussion that demonstrates leadership on a topic or issue, or provide a better explanation of a complicated subject, video delivers a strong platform from which to tell a story. The challenge […]

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26
Nov
  • capcomm1

Capitol Communicator Reboots Digital Platform With Bluetext

Posted by Jason Siegel | BrandingCase StudiesDigital MarketingMediaNewsSearch Engine OptimizationSocial MediaTrendsWebsite Design

On its 10th anniversary of connecting communicators, Capitol Communicator determined that to continue to grow and be a vibrant part of the Washington, D.C., marketing and communications community, its next 10 years would be built on a new digital strategy and complementing user experience strategy. As a central hub for news, events and information for […]

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16
Nov
  • 1

Top Executives Speak Out: 10 Big Marketing Bets For 2015

Posted by Jason Siegel | BrandingContent MarketingDigital MarketingNewsSearch Engine OptimizationSocial MediaStartupsTrendsWebsite Design

2014 has been a year of amazing changes in the world of marketing, where micro-targeting via social platforms is now mainstream, banner ads are becoming passe, personalized content is in, native and sponsored ads are growing in popularity, video is getting shorter, and a wide range of other evolutionary marketing trends are exploding on the […]

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13
Nov
  • ausa

Red, White and Bluetext

Posted by Rick Silipigni | BrandingMediaPublic RelationsTrends

I had the opportunity to get up close and personal with a collection of some of the the most incredible, technology driven warfighting machines at the 2014 AUSA event at the Washington Convention Center.   The Association of the United States Army (AUSA) annual meeting and exposition once again brought high-tech wares and weapons to […]

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8
Nov
  • RSA-logo

5 PR Strategies for Your Cyber Security Firm to Dominate RSA 2015

Posted by Brian Lustig | CampaignsContent MarketingPublic RelationsSocial MediaTipsTrends

Standing out in a sea of 400 of the world’s leading cyber security vendors and startups is no easy feat. Each year, more than 28,000 cyber professionals swarm to the RSA Conference North America to experience the latest and greatest of what the industry has to offer. For emerging and even established cyber security vendors, […]

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6
Nov
  • seojourney

Your Digital Customer Journey + A Solid SEO Strategy = Digital Success

Posted by Jason Siegel | CampaignsContent MarketingDigital MarketingSearch Engine OptimizationSocial MediaTipsTrendsWebsite Design

In the ever changing world of digital marketing the phrases we hear from our clients more and more are around the “Customer Journey” and achieving pinnacle SEO success for their brands. In order to address this lets first break down the two ingredients: Search Engine Optimization Best Practices: Define Your Target Audience and Their Needs […]

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6
Nov
  • csc22

CSC’s Digital Briefing Center 1.0 Gets a Triple Screen Dynamic Upgrade For Version 2.0 Thanks To Great Performance Metrics

Posted by Jason Siegel | .BrandingCampaignsCase StudiesContent MarketingDigital Marketing

Today CSC launched the 2.0 version of its Digital Briefing Center. CSC’s Digital Briefing Center is where customers, partners and prospects from across the globe can come to learn more about the key technology conversations and shifts CSC is driving into the market. The center is driven with immersive 3D video technology that is completely […]

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