Bluetext Buzz

25
Jan
  • maximize-investment2[1]

5 Smart Ways to Maximize Your Budget in 2015  

Posted by Rick Silipigni | Search Engine OptimizationTipsTrends

Marketing professional understandably struggle to make the best decisions on how to most effectively spend their marketing dollars. The options for building creative assets and reaching customers through media buys are extensive. We have all seen how quickly budgets can be squandered with little or no results. That’s why we believe that constantly measuring each […]

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19
Jan
  • EE-vs-WP[1]

An ExpressionEngine Users Guide to WordPress

Posted by Chris Monnat | Digital MarketingSearch Engine OptimizationTipsTrendsWebsite Design

Content management systems (CMS) are a dime a dozen and selecting the right solution for your next website can be challenging. They have become a commodity and being able to objectively evaluate one versus another is hard. All of them do the same thing and when you’re done you will have a fully functional website […]

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9
Jan
  • b2b

Five Essential B2B Marketing Tactics for 2015

Posted by Rick Silipigni | Content MarketingDigital MarketingInfographicsTipsTrends

As trends and technologies continue to accelerate at a pace faster than many marketers can match, the New Year is going to provide even more challenges for business-to-business marketers. With that in mind, here are what I believe are the top five most essential strategies you need to consider for 2015. Omni-Channel Marketing B2B marketers […]

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6
Jan
  • innovation[1]

6 Ways Government Contractors Can Use Innovative Digital Marketing and PR Strategies To Win Business

Posted by Don Goldberg | CampaignsCase StudiesContent MarketingDigital MarketingGovernment MarketingPublic RelationsTipsTrendsWebsite Design

When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local decision makers responsible for purchasing technology products and services – ranging from CIOs and CTOs to program managers, IT managers and procurement officers –represents a […]

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6
Jan
  • flag

Marketing to the Government – What Agencies Want to Hear

Posted by Don Goldberg | .CampaignsCase StudiesContent MarketingDigital MarketingGovernment MarketingInfographicsNewsPublic RelationsSearch Engine OptimizationSocial MediaTipsTrendsWebsite Design

Bluetext Survey Shows How Government Executives Make IT Decisions Survey Results in Federal Computer Week Federal agencies can be great customers because they remain some of the biggest spenders and their budgets stay fairly stable even during economic downturns. Yet sales and marketing teams used to marketing to consumer or commercial enterprise customers often find […]

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5
Jan
  • 1035c02[1]

What Agencies Want To Hear When Buying IT

Posted by Don Goldberg | BrandingCampaignsContent MarketingDigital MarketingGovernment MarketingInfographicsPublic RelationsSearch Engine OptimizationSocial MediaTipsTrendsWebsite Design

Federal agencies can be great customers because they remain some of the biggest spenders and their budgets stay fairly stable even during economic downturns. Yet sales and marketing teams used to marketing to consumer or commercial enterprise customers often find that their efforts fall flat in the government space — wasting everyone’s time in the […]

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4
Jan
  • target

What kind of retargeter are you?

Posted by Jason Siegel | CampaignsContent MarketingDigital MarketingTipsTrends

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30
Dec
  • dummy-banner

The “I’m No Dummy” Guide to Marketing Lingo

Posted by Michael Quint | Content MarketingDigital MarketingTipsTrends

Ok, admit it. Marketing these days feels like high school. The cool kids are throwing around new terms every day. As you sit in meetings, meet with agencies and follow “thought leaders” on Twitter, someone uses a new term and you have no idea what it means but don’t want to raise your hand to […]

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22
Dec
  • 9-things-businesses-need-to-know-about-web-security-e5e7ae36a9

Secure Your Website in the New Year

Posted by Chris Monnat | Digital MarketingTrendsWebsite Design

2015 is upon us and it’s time to start acting on those resolutions we have set for ourselves in the new year. One goal we should all have on our list is to make sure our websites and networks are as secure as possible. With sources reporting as much as a 75% increase in cyber […]

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16
Dec
  • 1_opt

Optoro, TrackMaven & Canvas – 1 Week, $73 Million in Venture Capital

Posted by Brian Lustig | Case StudiesContent MarketingDigital MarketingMediaNewsStartupsTrends

The DC tech startup community has a chip on its shoulder. That’s not a bad thing; it motivates entrepreneurs and area leaders committed to advancing the interests of the DC tech community to fight for respect. This respect can assume many forms, including funding, an available pool of highly educated, skilled workers, or just positive […]

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15
Dec
  • Startup-Business-Concept

Start Up Marketing & Challenging the Status Quo

Posted by Jason Siegel | Digital MarketingTrends

We love to tout the great work we are doing for the major, market-leading brands like Adobe, CA, CSC, Cisco, Google, Intel and McAfee. All one-time challenger brands in their own right, each came to us because they recognize that our more progressive, digital-first approach to brand engagement allows them to deliver the kind of […]

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5
Dec
  • israel

Robotics, Cyber security on Display at Maryland/Israel Tech Showcase

Posted by Brian Lustig | .Content MarketingPublic RelationsTrends

My exposure to Israeli technology companies over the past several years has admittedly gravitated towards cyber security, video surveillance and biometric startups like BriefCam, FST21 and others often born out of Israeli Defense Forces (IDF) or Israeli Military Intelligence. Whether it has been at ASIS or other security industry conferences, I come away impressed with […]

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26
Nov
  • green

Three Tips for Video Marketing: Curtains and Green Screens for a Better Result

Posted by Don Goldberg | CampaignsContent MarketingTipsTrendsWebsite Design

Video has become an essential element in nearly every integrated marketing campaign. Whether it’s to highlight a key executive or subject expert, capture a discussion that demonstrates leadership on a topic or issue, or provide a better explanation of a complicated subject, video delivers a strong platform from which to tell a story. The challenge […]

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26
Nov
  • capcomm1

Capitol Communicator Reboots Digital Platform With Bluetext

Posted by Jason Siegel | BrandingCase StudiesDigital MarketingMediaNewsSearch Engine OptimizationSocial MediaTrendsWebsite Design

On its 10th anniversary of connecting communicators, Capitol Communicator determined that to continue to grow and be a vibrant part of the Washington, D.C., marketing and communications community, its next 10 years would be built on a new digital strategy and complementing user experience strategy. As a central hub for news, events and information for […]

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16
Nov
  • 1

Top Executives Speak Out: 10 Big Marketing Bets For 2015

Posted by Jason Siegel | BrandingContent MarketingDigital MarketingNewsSearch Engine OptimizationSocial MediaStartupsTrendsWebsite Design

2014 has been a year of amazing changes in the world of marketing, where micro-targeting via social platforms is now mainstream, banner ads are becoming passe, personalized content is in, native and sponsored ads are growing in popularity, video is getting shorter, and a wide range of other evolutionary marketing trends are exploding on the […]

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13
Nov
  • ausa

Red, White and Bluetext

Posted by Rick Silipigni | BrandingMediaPublic RelationsTrends

I had the opportunity to get up close and personal with a collection of some of the the most incredible, technology driven warfighting machines at the 2014 AUSA event at the Washington Convention Center.   The Association of the United States Army (AUSA) annual meeting and exposition once again brought high-tech wares and weapons to […]

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8
Nov
  • RSA-logo

5 PR Strategies for Your Cyber Security Firm to Dominate RSA 2015

Posted by Brian Lustig | CampaignsContent MarketingPublic RelationsSocial MediaTipsTrends

Standing out in a sea of 400 of the world’s leading cyber security vendors and startups is no easy feat. Each year, more than 28,000 cyber professionals swarm to the RSA Conference North America to experience the latest and greatest of what the industry has to offer. For emerging and even established cyber security vendors, […]

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6
Nov
  • seojourney

Your Digital Customer Journey + A Solid SEO Strategy = Digital Success

Posted by Jason Siegel | CampaignsContent MarketingDigital MarketingSearch Engine OptimizationSocial MediaTipsTrendsWebsite Design

In the ever changing world of digital marketing the phrases we hear from our clients more and more are around the “Customer Journey” and achieving pinnacle SEO success for their brands. In order to address this lets first break down the two ingredients: Search Engine Optimization Best Practices: Define Your Target Audience and Their Needs […]

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6
Nov
  • csc22

CSC’s Digital Briefing Center 1.0 Gets a Triple Screen Dynamic Upgrade For Version 2.0 Thanks To Great Performance Metrics

Posted by Jason Siegel | .BrandingCampaignsCase StudiesContent MarketingDigital Marketing

Today CSC launched the 2.0 version of its Digital Briefing Center. CSC’s Digital Briefing Center is where customers, partners and prospects from across the globe can come to learn more about the key technology conversations and shifts CSC is driving into the market. The center is driven with immersive 3D video technology that is completely […]

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6
Nov
  • YouTube-logo-full_color

Six Tips For Using YouTube For B2B Marketing

Posted by Don Goldberg | .CampaignsContent MarketingDigital MarketingSearch Engine OptimizationTrends

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be cutting and funny, irreverent or just dumb, yet they have the capability of capturing consumer attention and driving interest and conversion. Good videos translate to […]

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6
Nov
  • pig

Top 7 Things Bad Clients Say

Posted by Jason Siegel | .BrandingContent MarketingDigital MarketingSearch Engine OptimizationTrends

Today I was honored to be asked to speak to the University of Maryland’s Smith School of Business MBA class about creative and digital marketing. The students were senior execs spanning many Fortune 500 companies across a variety of industries.  The interactive dialogue was great.  Jeb Brown, the MBA professor, issued three mandates for my presentation: 1 […]

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2
Nov
  • journey-82

Six Baby Steps for Delivering on the B2B Customer Journey in 2015

Posted by Michael Quint | BrandingCampaignsContent MarketingDigital MarketingTipsTrends

Over the last five years there has been a lot written about the customer journey and the changing nature of how marketers must develop and present content to address a more informed customer with so many channels for gaining knowledge and insight into your product or service. McKinsey recently found that 50% of all interactions […]

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1
Nov
  • gcn

Bluetext Honors Government IT Community

Posted by Rick Silipigni | Public RelationsTrends

It was great to attend this year’s GCN Awards Gala and experience the palpable strength, leadership and continued resiliency of the government IT contracting community as it persevered through the back to back storms of recession and sequestration to celebrate the vibrant role it plays in our local economy.   The GCN Awards honored IT […]

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29
Oct
  • soap

From Soap to Cyber – How 5 Cyber Security Brands Continue the Innovation of Branded Content

Posted by Rick Silipigni | CampaignsCase StudiesContent MarketingDigital MarketingPublic RelationsTipsTrends

In this week in 1930, following a desperate search by the radio industry for a magic bullet to increase advertising revenue, the first soap opera was born. The industry managed to convince manufacturers of household goods to sponsor programming content that appealed to their primary consumers and “Painted Dreams” debuted on WGN in Chicago – its first […]

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21
Oct
  • Break_through

Cyber Security-Why Breaking Through and Reaching Influencers Matters

Posted by Don Goldberg | .Content MarketingDigital MarketingInfographicsSocial Media

There’s good news and bad news for companies hoping to make their mark in the cyber security universe. First the good news: The market for these products is huge and growing exponentially. Security Analyst and researcher Richard Stiennon, in a column on Forbes.com and extrapolating from Gartner data, projects a ten-fold increase in IT security […]

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