Bluetext Blogs

23
Apr
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How your brand can crowdsource marketing ideation

Posted by Brian Lustig | BrandingDigital Marketing

Wouldn’t it be better if car trunks had built-in refrigeration for transporting groceries? What if the shower didn’t let out water until it was actually at the temperature you set it to? These are just two of thousands of ideas put forward on the crowdsource ideation site Betterific. The ideas referenced above are nifty, but you might […]

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14
Apr
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Bluetext Supports L-3 Communications on Major Contract Pursuit

Posted by Rick Silipigni | CampaignsContent MarketingGovernment MarketingMediaPublic Relations

L-3 Communications, in partnership with Harris Corporation, hired Bluetext to help them pursue the Air Force’s $1B Satellite Control Network (AFSCN) Modifications, Maintenance & Operations (CAMMO) Contract.  Air Force AFSCN is a critical operational national security resource used for the global deployment and operation of National Security Space (NSS) Systems used primarily by the DOD […]

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8
Apr
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Five Tips for Marketing Cloud Services to the Government

Posted by Michael Quint | BrandingCampaignsContent MarketingDigital MarketingGovernment MarketingNewsPublic Relations

The Cloud continues to be one of the hottest technology themes across all enterprise organizations, and that’s no different for government agencies at the Federal, state and local levels. Then-U.S. Chief Information Officer Vivek Kundra even announced an Administration-wide “cloud first” policy three-and-a-half years ago requiring agencies move some of their systems to a cloud-based […]

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4
Apr
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Gamescape: A Fantasy Startup Story

Posted by Sam Braden | BrandingCase StudiesDigital MarketingInfographicsWebsite Design

Gamescape, the brainchild of two die-hard fantasy sports enthusiasts and marketing entrepreneurs, came to Bluetext with a clear mission: create a gamification experience leveraging daily fantasy sports that drives customer loyalty as a brandable solution for bars, restaurants and other venues nationwide. Bluetext took this concept and, with the Gamescape team, and did every aspect of […]

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2
Apr
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Bluetext Launches PrezCat – A Joint Effort Between the National Housing Trust and Novogradac

Posted by Jason Siegel | Case StudiesDigital MarketingPublic Relations, Crisis Communications, Reputation Management

Bluetext is proud to announce its latest project launch for a new  venture co-founded by two leaders in their respective industries – The National Housing Trust and Novogradac & Company LLP.  Bluetext provided comprehensive digital strategy, design and development to bring this exciting venture from concept to reality. PrezCat, an online catalogue of state and local […]

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23
Mar
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Positioning a Breakaway Brand for Global Expansion

Posted by Jason Siegel | BrandingCase StudiesDigital Marketing

Sourcefire, one of the world’s leading security software enterprises, enlisted Bluetext to help it address numerous marketing and positioning challenges as it delivered a new generation of solutions in a crowded and competitive market. Our first task was to gather insights through a comprehensive global brand experience audit of how it’s brand is used and […]

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23
Mar
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9 PR and Digital Marketing Strategies to Promote a Marketing Survey

Posted by Brian Lustig | Content MarketingDigital MarketingPublic RelationsSocial MediaTipsTrends

There probably isn’t a week that goes by when you don’t come across – on television or radio, in print, online or via social media – a research survey on a consumer or business topic. What factors lead a survey to pique the interest of reporters, analysts and social media influencers? Why do some surveys […]

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20
Mar
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Ten Tips for Marketing to the Government: It Requires a Different Language to Get in the Game

Posted by Don Goldberg | CampaignsDigital MarketingGovernment MarketingMediaTipsTrends

The federal, state and local government markets are large and attractive targets of opportunity for technology companies. Because of our location and experience in the public sector supporting the most recognized brands in global technology, Bluetext is frequently asked to develop innovative marketing campaigns to help companies throughout Silicon Valley drive visibility for their brand […]

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6
Mar
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How to get buzz and briefings at industry conferences and trade shows

Posted by Brian Lustig | MediaPublic RelationsTips

The Bluetext team is in the thick of industry conference season for clients, recently concluding support for Mobile World Congress in Barcelona and the RSA Conference in San Francisco, with ISC West in Las Vegas and Enterprise Connect in Orlando on tap in the next few weeks. Support we provide for key industry conferences often […]

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26
Feb
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Breaking Through the Noise at RSA

Posted by Don Goldberg | BrandingDigital MarketingNewsPublic RelationsPublic Relations, Crisis Communications, Reputation Management

If you have any doubts about where the business opportunities are growing in the technology market, come on out to the annual RSA information security conference in San Francisco this week and you will see a vibrant, action-packed explosion of companies showing off the latest developments in cyber security. Bluetext is out here this week, […]

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