Blog

8
Feb
  • Snapshot(26)

Comedians In Cars Having Coffee: Mobile-First Video Design

Posted by Don Goldberg | Campaignsconsumer marketingDigital MarketingMobilevideo

One of the most popular video series anywhere right now is comedian Jerry Seinfeld’s “Comedians In Cars Getting Coffee,” where Jerry takes other comedians out for rides in classic cars, and then they get coffee. It sounds simple, but it’s very funny, and very well-done. But what’s unique about the series is how it is designed: […]

Read More
3
Feb
  • uberimg_3627

What Does Uber’s New Logo Signal for the Future of Consumer Branding?

Posted by Rick Silipigni | Brandingconsumer marketing

Uber just killed off the most recognizable U on the planet. Unlike the black and white U that has emblazoned itself in the minds of millions of Uber users around the world – including myself – the new logo bears no obvious relationship to the company name. We all know that Uber isn’t alone in […]

Read More
26
Jan
  • olivia1

2016 Consumer Marketing: Let’s Get Digital

Posted by Brian Lustig | consumer marketingDigital Marketing

Apologies in advance if you now have the 1981 Olivia Newton-John classic stuck in your head for the rest of the day. If you live on the East Coast you have no doubt been getting “very physical” the past few days if you catch my snowdrift. After all, it’s hard work moving bottomless mounds of snow […]

Read More
19
Jan
  • virtual reality, marketing lingo, bluetext

Don’t Know Your Arse From Your Elbow About Virtual Reality? Don’t Get Fired. Download our eBook: Bluetext’s 2016 Digital Marketing Lingo – Virtual Reality Edition

Posted by Jason Siegel | Content MarketingDigital MarketingSocial MediaTipsTrends

Sometimes it seems as if marketers are speaking their own language when you try to engage them in a Virtual Reality project to support your marketing, branding, or communications goals.  From HMD to FOV to Judder, Virtual Reality jargon can be confusing. Whether a Google Cardboard project for your campaign or a high-end Oculus Rift […]

Read More
12
Jan
  • virtual reality, bluetext marketing

The Next Marketing Frontier – Bluetext to Leverage Google Cardboard to Bring Virtual Reality to the (Marketing) Masses

Posted by Michael Quint | BrandingCampaignsWebsite Design

A few months ago my partner Don Goldberg got a Google Cardboard viewer and was showing it off around the office but was not getting much of a rise out of the team. Maybe we all thought Virtual Reality was too far out there and the hype of Oculus Rift was overblown. Fast forward to […]

Read More
2
Jan
  • battleship, web design

What Do Battleship and Smart Website Design Have in Common?

Posted by Don Goldberg | .Website Design

We all remember playing the game Battleship as kids, where the goal was to sink your opponent’s fleet of ships by guessing where they were placed on a grid. The origins of this simple game actually goes back to World War I, when the Allied Navy had developed large artillery guns but didn’t have the […]

Read More
1
Jan
  • fired_cyber

Feeling Out of Touch With the Latest Cybersecurity Marketing Jargon? Don’t Get Fired. Download our eBook: Bluetext’s 2016 Cybersecurity Lingo Edition

Posted by Jason Siegel | Content MarketingDigital MarketingSocial MediaTipsTrends

Are you feeling out of touch with the latest cybersecurity marketing jargon and worried that your boss might catch on? In the digital age, cybersecurity marketers, companies and thought leaders are constantly introducing new ideas, solutions and technologies that can be impossible to keep up with. From the top down, companies need to be familiar […]

Read More
28
Dec
  • digital marketing, trends, bluetext, digital agency

Five Digital Marketing Trends for 2016

Posted by Rick Silipigni | Digital MarketingTrends

What’s a year-end blog without trends for the next? At Bluetext, we want to make sure our clients are armed with the latest digital marketing best practices so they can continue to compete at the highest level in an increasingly digital environment – here are a handful to keep top of mind as you map […]

Read More
22
Dec
  • fired_technology

Are You Falling Out of Touch With the Latest Technology Marketing Jargon? Don’t Get Fired. Download our eBook: Bluetext’s 2016 Technology Lingo Edition

Posted by Jason Siegel | Content MarketingDigital MarketingSocial MediaTipsTrends

Do you have the feeling you’re falling out of touch with the latest technology marketing jargon and worried that your co-workers and bosses might catch on? In today’s ever-changing digital marketing industry, professional marketers, companies and thought leaders are constantly introducing new ideas, concepts and technologies, changing the way companies approach digital marketing. Effective web design is […]

Read More
21
Dec
  • lg_chat

The IoT Opportunity For Digital Marketers In 2016

Posted by Brian Lustig | Digital MarketingTrends

The team here at Bluetext will wind 2015 down with significantly more Internet of Things (IoT) domain expertise than when the year began. Several clients are playing a key role in shaping the future of this nascent technology – one that is sure to touch more consumers, businesses and government agencies in 2016. Digital marketers […]

Read More
14
Dec
  • real-estate-marketing

How to get REAL Real Estate Marketing Results

Posted by Jason Siegel | BrandingDigital MarketingSearch Engine OptimizationTipsTrendsWebsite Design

Innovations in real estate marketing can help drive a company’s ability to hit their desired Key Performance Indicators. Through Bluetext’s experience working with top real estate brands like JLL and Kettler we understand what drives integrated marketing and digital marketing results.   SPEED Faster websites make more money for their companies. Fast includes how long […]

Read More
7
Dec
  • make-the-logo-bigger

Bigger is Not Always Better

Posted by Michael Quint | BrandingCampaignsWebsite Design

At Bluetext we do a lot of branding and website design. It is a service area where we have achieved a lot of success for clients across many industries, effectively helping them leverage their brand and visual identity to more easily achieve their business goals through their digital platform. For many of our clients branding […]

Read More
29
Nov
  • survey

Surveying the Field: a Brand Primer for Market Research

Posted by Don Goldberg | BrandingContent MarketingDigital MarketingMarket ResearchMarket ResearchTrends

At Bluetext, we are frequently approached by organizations who are questioning the strength and positioning of their brand. They sometimes feel that their brand is getting stale, or that their service and solutions offerings no longer match up to the original name and are looking for guidance on what they should do. This is never an […]

Read More
24
Nov
  • website-security

When Selecting a Secure CMS – There is Still No Clear Winner

Posted by Rick Silipigni | .Digital MarketingWebsite Design

Over the past 5 years, Bluetext has designed over 100 enterprise websites, and over that time the CMS question has evolved – like most technologies – from what is the best CMS for my organization to which platform is most secure.  Both open source and proprietary options can and do make a strong security argument, […]

Read More
16
Nov
  • IT'S_A_TRAP

Should Your CEO Host A Twitter Chat Or Reddit AMA?

Posted by Jason Siegel | Public RelationsSocial MediaTips

Consumers coach cyber monday 2015 ought to coach black friday recognized coach cyber monday and patronized coach handbags black friday their product black friday coach improve coach black friday their coach handbags black friday sales, this coach handbags black friday is coach cyber monday 2015 achievable coach handbags black friday through coach black friday discount […]

Read More
3
Nov
  • c23

Build It and They Will Come – Architecting the Right Naming System

Posted by Jason Siegel | BrandingTipsTrends

Whether it is your portfolio of products, services or solutions, most marketing executives and branding professionals are well acquainted with the concept of brand architecture. They may be less familiar, however, with the related concept of naming architecture. While the two approaches are similar, there are significant differences in both purpose and process. At its […]

Read More
1
Nov
  • effective-advertising1

Six Critical Steps for a Successful Digital Advertising Campaign

Posted by Michael Quint | BrandingContent MarketingDigital MarketingMediaTips

As businesses compete for the hearts and minds of prospective customers, there are some basic tenets of successful campaigns that must be followed. Especially in a technology b2b world where there is so much noise around products and solutions and it is harder to differentiate, flawless execution combined with awesome creative concepts can be a […]

Read More
27
Oct
  • NetWatcher_Home

Bluetext Client NetWatcher Wins Best in Show at MSP World Conference in Las Vegas

Posted by Michael Quint | AwardsBrandingCampaignsTrends

Earlier this year we began working with the developer of a product called NetWatcher which is designed to provide SMBs the same level of IT security as usually afforded only by large enterprises. Last week we launched the company at the MSP World Conference in Las Vegas where our team was onsite to support the […]

Read More
23
Oct
  • Snapshot(5)

SEO: When Is a Link Not a Link?

Posted by Don Goldberg | .Content MarketingDigital MarketingTrends

This goes to the heart of every company’s SEO strategy. The clues come in a patent filing for something called an “implied link.” Before I explain why this is important, let’s first take a trip back to the early days of SEO and link-building. Early on, Google would evaluate where a site ranks for any […]

Read More
19
Oct
  • 131167973c493fe8c35cf825943d8efb

Research: Is it About the Market or is it About the User?

Posted by Rick Silipigni | .Digital MarketingMarket ResearchWebsite Design

Recently, Bluetext has been engaged to design and develop several global, enterprise class websites that have required a significant amount of user experience research. This more immersive step in the full lifecycle of our design process has become increasingly more critical given the role corporate websites play in the overall go to market strategy of […]

Read More
13
Oct
  • Andertoons Cartoon

“Selling” Integrated Marketing

Posted by Brian Lustig | Content MarketingDigital MarketingPublic Relations

Assumptions can be a dangerous thing. Often, sales, marketing and PR teams make assumptions that not only undermine integrated marketing efforts, but the viability of the business itself. Marketing Team Assumptions About Sales A marketing team might assume that content it is creating for sales teams proves invaluable to generating leads or closing sales. The […]

Read More
6
Oct
  • comp3

Spider Chart, Spider Chart, Visualizes Whatever a Spider Can

Posted by Jason Siegel | Digital MarketingInfographicsSearch Engine OptimizationTipsTrendsWebsite Design

Spider Chart, Spider Chart, Visualizes whatever a spider can Spins a chart, any size, Catches insights just like flies Look Out! Here comes the Spider Chart A spider chart plots the values of each category along a separate axis that starts in the center of the chart and ends on the outer ring. These charts are […]

Read More
27
Sep
  • tree

If a Tree Falls in the Forest…

Posted by Michael Quint | BrandingCampaignsContent MarketingDigital MarketingSocial Media

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” The age old philosophical question that actually has a lot of applicability to modern marketing. The truth is that the best marketing campaign with the perfect message will fall flat if there is not an audience […]

Read More
21
Sep
  • mirror

Website Personalization: Four Tips For a Better User Experience

Posted by Don Goldberg | Content MarketingDigital MarketingSearch Engine OptimizationWebsite Design

If anyone is looking for a strong example of the impact of website personalization, they don’t need to look any further than this year’s redesign of ESPN.com. ESPN’s move shouldn’t come as a surprise—after all, most enterprises redesign their websites every 18-to-24 months. But the reason that ESPN received so much attention is that it […]

Read More
14
Sep
  • minions

Planning a Digital Media Buy? Get with the Program(matic).

Posted by Rick Silipigni | .CampaignsDigital MarketingMedia

Programmatic buying for display ad inventory hit an inflection point this year and is expected to account for 70% of total display expenditure in 2016. This major shift is being driven primarily by digital agencies like Bluetext who are leveraging rapid advances in advertising technology systems such as Demand Side Platforms (DSPs) that automate the […]

Read More