Bluetext Blog

26
Aug
  • cx

How Customer Experience is Transforming Web Content Management

Posted by Chad Van Lier | Digital MarketingTipsTrendsWebsite Design

Today’s digital landscape and the unification of social, mobile, and the web into a cross-channel experience are fundamentally changing the ways our portfolio of brands engages with its customers.  This new paradigm has led to an evolution of user experience (UX) into Customer Experience (CX), influencing how we approach creating digital experiences that drive business impact […]

Read More
14
Aug
  • csc_poster_rd3_sidebar-2

CSC Testimonial for Orchestrating Manufacturing Digital Campaign – A Bluetext Production

Posted by Jason Siegel | Case StudiesDigital MarketingTrendsWebsite Design

Read More
14
Aug
  • csccomquote

CSC’s Director of Global Brand and Digital Marketing Speaks About Our Collaboration on the User Experience Evolution of CSC.com

Posted by Jason Siegel | AwardsCampaignsContent MarketingDigital MarketingWebsite Design

Read More
14
Aug
  • cscgsc

CSC’s Director of Global Brand and Digital Marketing Speaks About Our Collaboration to Support the CSC Global Sales Conference

Posted by Jason Siegel | Case StudiesDigital Marketing

Read More
14
Aug
  • dbcquote

CSC’s Director of Global Brand and Digital Marketing Speaks About Our Collaboration to Create The Digital Briefing Center

Posted by Jason Siegel | AwardsCampaignsCase StudiesContent MarketingDigital MarketingWebsite Design

Read More
9
Aug
  • content3

9 Keys to an Effective Content Marketing Strategy

Posted by Rick Silipigni | Content MarketingDigital MarketingInfographicsTipsTrends

Are you planning to integrate or upgrade your content marketing into your online marketing strategy? Not sure where to begin? Here is a basic rundown of how to create an effective content marketing strategy.   1. Establish Your Conceptual Target An effective content marketing strategy must begin with this first critical step. The goal is […]

Read More
6
Aug
  • image

SEO Isn’t Complicated, It’s Just Difficult

Posted by Don Goldberg | CampaignsContent MarketingDigital MarketingSearch Engine OptimizationSocial Media

Ever since Google’s last significant evolution of its search engine algorithm, known as Hummingbird, the marketing world has been treading water trying to understand how to drive search traffic to digital campaigns and websites. In the pre-Hummingbird era, search could be gamed by gaining multiple links back to a page and installing keywords throughout the […]

Read More
29
Jul
  • csc-dbc-4

6 Innovative B2G Digital Marketing and PR Strategies

Posted by Brian Lustig | BrandingCampaignsDigital MarketingPublic RelationsPublic Relations, Crisis Communications, Reputation Management

When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local decision makers responsible for purchasing technology products and services – ranging from CIOs and CTOs to program managers, IT managers and procurement officers –represents a […]

Read More
20
Jul
  • ec91fcffdd380dd1889dcfa10de0f498

5 Ways Your Brand Can Effectively Leverage Celebrity Spokespeople

Posted by Brian Lustig | BrandingCampaignsTipsTrends

Whether it is a 12 year-old buying a new basketball shoe, a college student looking for a new smartphone, or an IT manager evaluating which cloud CRM tool to purchase on behalf of the company, there is no denying that each can be influenced in the buying decision. Price, design, and features all play a […]

Read More
13
Jul
  • gtown

Digital Engagement in the Higher Education Market

Posted by Chad Van Lier | CampaignsCase StudiesDigital MarketingSearch Engine OptimizationTrendsWebsite Design

Last week we launched a new digital experience for Georgetown University’s McDonough School of Business. The new website, msb.georgetown.edu, gives alumni, global executives, prospective students, masters candidates, faculty and staff a world-class digital experience. It is specifically designed to show how the McDonough School of Business helps its students succeed in their goals and the […]

Read More