Blog

Why This Iconic Tech Brand Hired Its First CMO in 105 Years

As of a few weeks ago, there was an organization on the cusp of doing something it had not done in more than a century. No, I’m not talking about…

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Bluetext Partner To Speak At MediaPost OMMA VR/AR at Advertising Week

Bluetext’s Chief Creative Officer, Jason Siegel will be speaking at MediaPost OMMA VR/AR in New York during Advertising Week on September 28th. MediaPost saw the need for an event focused…

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Top Branding Agencies Know – You Never Get a Second Chance to Make a First Impression

You never get a second chance to make a first impression is a phrase that holds true for brands now more than ever before. Invariably, it is your choice of…

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Bluetext Named One of the Top Ad Agencies in Washington

In its mission to connect people with experts across a variety of fields, Expertise recently reviewed 256 advertising agencies in the greater Washington market to identify the best of the best. Bluetext…

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Is Now the Time to Hire a Marketing Agency?

As companies mature and think about how to take their business to the next level, invariably one of the toughest questions to answer is when is the right time to…

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Bluetext Partner Jason Siegel Recognized as DMN 40 Under 40

Bluetext is excited to announce that our Chief Creative Officer, Jason Siegel, has been recognized for this year’s 40 Under 40 Awards presented by DMN. The event celebrates 40 individuals…

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What CMOs Should Know About Sponsored Content

Unless you’ve been living under a rock, you’ve probably browsed a popular news site and seen a sponsored post. You might not have known it was sponsored at the time,…

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Does your marketing firm need to be local?

If you are a CMO or executive at a DC-area organization seeking to hire a digital marketing firm, do you Google search for “Top DC digital marketing firms” or “Top…

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Bluetext in MediaPost This Week: Virtual Reality Turns Its Eyes Toward B2B

MediaPost, the largest and most influential media, marketing and advertising site on the net, featured Bluetext’s work with cybersecurity client Varonis to create a virtual reality marketing campaign for EMC…

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Presentation: 5 New Rules of Social Media Infused Event Digital Marketing

Last week I was fortunate enough to be invited by BizBash to speak at their DC event entitled “ELEVATE”. Elevate is a one-day conference where event and meeting professionals are able…

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