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Data, Data on the Wall

In the arena of top marketing firms, data-driven marketing seems like the key buzzword of the past few years. In fact, it’s no passing fade. Leveraging analytics to reach target…

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Top Digital Agencies Know – Its Time to Leverage AI to Humanize UX

User experience (UX) as defined by Wikipedia involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of…

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For Top Development Agencies: It’s Drupal 8

Having worked with Drupal 8 in a production setting at one of the top development agencies for the last 15 months, I feel that I can responsibly say that Drupal…

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Digitally Mature Organizations Invest In Analytics

Successful digital marketers are constantly evaluating where to put their resources, and how to measure the programs they are funding in terms of lead generation and sales. Digitally mature enterprises…

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Generation Z Research Report: Online Advertising Agencies Are Struggling To Pick The Right Social Media Platform

Digital marketers are struggling mightily to understand how to reach consumers and prospects across social media. A platform that looks like the dominant king one day may quickly slip behind…

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With MarTech, CMOs Must Get Hands Dirty

Throughout my career on the agency and in-house side of public relations and marketing, I’ve come across all kinds of agency founders and leaders. Some operate at the 10,000-foot level,…

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Top Branding Agency Insights: When Creating a Brand, Don’t Lose Sight of Your Goals

There are many reasons to go through a rebranding exercise. Most common among them are a merger or acquisition, change in corporate direction, desire to change a negative attitudes about…

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Top Digital Agencies Know: Smart Content Strategy Drives a Great User Experience

In its simplest form – content strategy is broadly defined as the plan for the creation, delivery and governance of useful and usable digital content that meets the business objectives…

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Google AdWords: A Significant Change to the Algorithm

Google has done it again, quietly making a significant change to the way its algorithms process Google AdWords that could be significant challenge for digital marketing if not understood and…

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