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Email Marketing Campaigns – What Do Your Customers Want?

Email marketing is a key component of most lead generation campaigns. Leveraging a strong email data base via a competent marketing automation system allows a campaign to closely track every…

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Digital Maturity: Eight Questions For Marketers To Ask

Digital Maturity is no longer just a buzzword – it’s where your competitors are now and where you need to be to succeed in the digital marketplace. As a top…

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Website or a Digital Platform? Building for the Future

Download the Bluetext Guide to Building for the Future. With technology advancing the landscape of digital marketing so rapidly and personalization driving more and more customer interaction, organizations are accelerating…

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4 Innovative B2G Digital Marketing Ideas For 2017

Government contractors and technology vendors selling to government agencies are still trying to size up the policies of the new Trump White House and what they will mean for the…

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Is Your Marketing Firm Recommending What is Next?

As digital marketing evolves and new channels emerge to target business, consumer and government audiences, the pressure is on marketing firms to push clients into waters that are sometimes deep…

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Top Marketing Firms Know – It’s Time to Dip Your Toe Into the Domain of .CO

Over the past dozen months, Bluetext has renamed about the same number of brands – some as large as a global spinoff of GE – others the up and comers…

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Surviving 2017’s Marketing Landscape Will Take Fortitude, Insight, and a Peek Into the Future

It’s the beginning of a new year, and that means that industry experts will pull out their magic eight balls, clean their Google glasses, and attempt to see into the…

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Top B2B Marketing Agencies Know It’s All About Speed

Today’s “need for speed” mantra is evident in everything we do. Your website is no exception. We all want everything to be instantly available at our fingertips – including our…

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Acing the Media Interview: 10 Tips For Delivering Your Message

As a journalist in my first career, as someone who spent a dozen years in the media spotlight in politics, and as a member of the public relations team here…

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What’s In A Name? The Right One Can Make The Brand.

Choosing a new name for a brand or a product is never easy. Finding a name that is original and conveys the right tone and attributes is difficult. Add to…

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