Bluetext Blogs

29
Jul
  • csc-dbc-4

6 Ways Government Contractors Can Use Innovative Digital Marketing and PR Strategies To Win Business

Posted by Brian Lustig | BrandingCampaignsDigital MarketingPublic RelationsPublic Relations, Crisis Communications, Reputation Management

When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local decision makers responsible for purchasing technology products and services – ranging from CIOs and CTOs to program managers, IT managers and procurement officers –represents a […]

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20
Jul
  • ec91fcffdd380dd1889dcfa10de0f498

5 Ways Your Brand Can Effectively Leverage Celebrity Spokespeople

Posted by Brian Lustig | BrandingCampaignsTipsTrends

Whether it is a 12 year-old buying a new basketball shoe, a college student looking for a new smartphone, or an IT manager evaluating which cloud CRM tool to purchase on behalf of the company, there is no denying that each can be influenced in the buying decision. Price, design, and features all play a […]

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13
Jul
  • gtown

Digital Engagement in the Higher Education Market

Posted by Chad Van Lier | CampaignsCase StudiesDigital MarketingSearch Engine OptimizationTrendsWebsite Design

Last week we launched a new digital experience for Georgetown University’s McDonough School of Business. The new website, msb.georgetown.edu, gives alumni, global executives, prospective students, masters candidates, faculty and staff a world-class digital experience. It is specifically designed to show how the McDonough School of Business helps its students succeed in their goals and the […]

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6
Jul
  • starbucks

Brand Simplification – A Better Way To Engage

Posted by Don Goldberg | BrandingTipsTrends

This is certainly not news, but the amount of information available to target customers continues to grow by the day. Researching issues that might seem obscure and unique means sorting through dozens if not hundreds of options, regardless of how detailed or long-tale the search. The amount of information can be overwhelming, and quickly finding […]

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2
Jul
  • Silent Circle

Blackphone, Powered by Silent Circle

Posted by Emily Boyer | CampaignsPublic Relations

Blackphone, powered by Silent Circle – the most secure solution in mobile privacy – launched earlier this year at the Mobile World Congress with such an overwhelming response to the user privacy features delivered by the phone’s state of the art PrivatOS operating system that MIT Technology Review recognized Blackphone on its prestigious list of […]

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30
Jun
  • dbc

Bluetext Partners with CSC to Launch Virtual Briefing Center

Posted by Michael Quint | CampaignsCase StudiesDigital MarketingWebsite Design

Supporting CSC’s global digital brand team, Bluetext designed and built CSC’s Digital Briefing Center, a virtual experience where clients and CSC’s entire ecosystem can come to learn about CSC’s key technology conversations across its target verticals. http://www.csc.com/digital_briefing_center As the company expands with a global customer base and diverse set of solution offerings, it was important […]

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19
Jun
  • keywords

We Need More Meta Keywords

Posted by Jason Siegel | Digital MarketingSearch Engine OptimizationTrends

In the early days of search engine optimization Meta Keywords were all the rage. “Keyword stuffing” your Meta header was tactic #1. Unfortunately for today’s markets, those days are long gone. Since this point of education and correction is reviewed nearly every time we consult clients on search engine optimization, I thought it would be […]

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16
Jun
  • rentown

When It comes to B2B Marketing – Own, don’t Rent

Posted by Rick Silipigni | Content MarketingMediaTrends

The numbers don’t lie. Traditional advertising, including online banners, print and broadcast, is becoming less effective by the minute. Business consumers know how to tune it out and have all the tools to avoid it. In your buyer’s eye, paid media is practically invisible. So what is the alternative? First and foremost, it’s delivering content […]

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4
Jun
  • leader

The “Consumerization” of B2B Marketing

Posted by Michael Quint | BrandingCampaignsContent MarketingDigital MarketingGovernment MarketingNews

An emerging trend across business-to-business marketing is its “consumerization.” As customer expectations shift and their buying habits change, businesses that sell and market to other businesses are stealing tactics from “businesses to consumer” marketers. Tried and true b2c marketing strategies such as user engagement, personalized content, rich media, gamification and alignment with offline events are […]

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2
Jun
  • govdev2

WHO ARE THEY GETTING INFORMATION FROM?

Posted by Jason Siegel | Case StudiesContent MarketingDigital MarketingGovernment MarketingInfographicsSocial Media

In an era of budget cuts and dwindling resources, hundreds of government organizations are achieving real success and showing a measurable return on investment using GovDelivery’s communications platform to communicate their messages and services. Bluetext was hired by GovDelivery to help them reach public sector organizations who can benefit with tremendous cost savings while reaching […]

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