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Bluetext Blog

19
Sep
  • Angler-fish-copy

10 Ways to Critique Your Website and Your Digital Marketing for Inbound Leads

Posted by Jason Siegel | Content MarketingDigital MarketingTipsTrendsWebsite Design

Who doesn’t like inbound leads? The fruit of your content marketing labor is finally coming to bear. You sit back and the emails and calls are flying in. It is the ultimate feeling for a marketer across any industry. Before you run to the bank, however, it is smart to ask if your website and […]

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10
Sep
  • magic-book

The Magic Behind the Message—Seven Tips for Solid Messaging

Posted by Don Goldberg | Content MarketingSearch Engine OptimizationTipsTrends

Messaging seems more like a PR term than a marketing creed, but in reality key messages are perhaps the most important element of every marketing campaign. While paring down thoughts, opinions and aspirations to effective messages can be a daunting task, it is often the first step in launching a new campaign. It informs not […]

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3
Sep
  • watermarked_cover

Six Ideas for Taking Your Marketing Program to the Next Level

Posted by Michael Quint | BrandingCampaignsContent MarketingTipsTrends

If you canvas the most respected marketing decision makers, each can no doubt share examples of bold, innovative marketing programs that did not work out. But the enemy of marketing innovation isn’t failure, its repetition; repeating the same approach again and again – even if the results do not meet expectations. As you sit down […]

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26
Aug
  • cx

How Customer Experience is Transforming Web Content Management

Posted by Chad Van Lier | Digital MarketingTipsTrendsWebsite Design

Today’s digital landscape and the unification of social, mobile, and the web into a cross-channel experience are fundamentally changing the ways our portfolio of brands engages with its customers.  This new paradigm has led to an evolution of user experience (UX) into Customer Experience (CX), influencing how we approach creating digital experiences that drive business impact […]

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14
Aug
  • csc_poster_rd3_sidebar-2

CSC Testimonial for Orchestrating Manufacturing Digital Campaign – A Bluetext Production

Posted by Jason Siegel | Case StudiesDigital MarketingTrendsWebsite Design

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14
Aug
  • csccomquote

CSC’s Director of Global Brand and Digital Marketing Speaks About Our Collaboration on the User Experience Evolution of CSC.com

Posted by Jason Siegel | AwardsCampaignsContent MarketingDigital MarketingWebsite Design

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14
Aug
  • cscgsc

CSC’s Director of Global Brand and Digital Marketing Speaks About Our Collaboration to Support the CSC Global Sales Conference

Posted by Jason Siegel | Case StudiesDigital Marketing

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14
Aug
  • dbcquote

CSC’s Director of Global Brand and Digital Marketing Speaks About Our Collaboration to Create The Digital Briefing Center

Posted by Jason Siegel | AwardsCampaignsCase StudiesContent MarketingDigital MarketingWebsite Design

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9
Aug
  • content3

9 Keys to an Effective Content Marketing Strategy

Posted by Rick Silipigni | Content MarketingDigital MarketingInfographicsTipsTrends

Are you planning to integrate or upgrade your content marketing into your online marketing strategy? Not sure where to begin? Here is a basic rundown of how to create an effective content marketing strategy.   1. Establish Your Conceptual Target An effective content marketing strategy must begin with this first critical step. The goal is […]

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6
Aug
  • image

SEO Isn’t Complicated, It’s Just Difficult

Posted by Don Goldberg | CampaignsContent MarketingDigital MarketingSearch Engine OptimizationSocial Media

Ever since Google’s last significant evolution of its search engine algorithm, known as Hummingbird, the marketing world has been treading water trying to understand how to drive search traffic to digital campaigns and websites. In the pre-Hummingbird era, search could be gamed by gaining multiple links back to a page and installing keywords throughout the […]

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