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Bluetext is a leading digital marketing agency based in Washington, D.C. Through branding, digital marketing and strategic communications we help organizations of all sizes compete and win with expert strategy, powerful creative and award-winning websites, campaigns and digital experiences.

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Intel
Cisco
adobe
mcafee
Google
CSC
alcatellucent
Citrix
cohnreznick
EY
georgia_pac
magellan_fed
symantec
royal_carrib2
vmware
fireeyes
USO
xo
Dell
lexisnexis
georgetown
Akamai
Workday
Blackboard

Ideas & Resources

Surviving 2017’s Marketing Landscape Will Take Fortitude, Insight, and a Peek Into the Future Surviving 2017’s Marketing Landscape Will Take Fortitude, Insight, and a Peek Into the Future Digital marketing is evolving by the hour, but we can make some predictions on what’s going to be important to markets this year. So what should we expect in 2017 that may be more down to earth and actually come to pass, and how should you plan your strategy?
Who’s on First? Why Personas Matter in Federal Marketing Who’s on First? Why Personas Matter in Federal Marketing So, you want to sell to the federal government? Every contract is different and Bluetext has helped dozens of clients craft specific marketing strategies by agency and by opportunity.
Bluetext in AdAge Bluetext in AdAge Some economic experts are predicting that by 2025, 40% of today’s jobs will be replaced by technology. That’s a sobering thought for nearly everyone. For those of us in the digital marketing space, it is especially alarming...
Top Marketing Firms Know. Influencer Marketing Is the Way To Go. Top Marketing Firms Know. Influencer Marketing Is the Way To Go. 6 Ways to Get Influencers to Share Your Content Simply having one influencer share your content on social can result in a huge surge in social shares.
What You Need to Know About Google's Penguin Update What You Need to Know About Google’s Penguin Update Trying to make sense of the new Google search algorithm? Download this eBook to learn about the impact of Penguin on your website and brand...
What CMOs Should Know About Sponsored Content What CMOs Should Know About Sponsored Content Wondering whether to take the plunge into partnering to create sponsored content? Download this eBook to learn how to...
How Do You Do It? Top Down or Bottom Up How Do You Do It? Top Down or Bottom Up The marketing and communications business is at a bewildering junction, with two simultaneous models vying for brains and assets. Most marketing campaigns look at personas of their buyers and determine what is the best path to the promise land...
Augmented Reality: Bringing Graphics to Life Augmented Reality: Bringing Graphics to Life Augmented Reality is a live view of the physical environment that is augmented by computer-generated visuals. Virtual Reality, by contrast, replaces the real world with a digitally created one. Yet for marketers, they can go hand-in-hand....

Learn More About How Bluetext Can Help You

For our clients, we have created a wide variety of award-winning campaigns to reach their customers and achieve their KPIs. We can do the same for you.