Bluetext is a leading digital marketing agency based in Washington, D.C. Through branding, digital marketing and strategic communications we help organizations of all sizes compete and win with expert strategy, powerful creative and award-winning websites, campaigns and digital experiences.

Select Clients

Intel
Cisco
adobe
mcafee
Google
CSC
alcatellucent
Citrix
cohnreznick
EY
georgia_pac
magellan_fed
symantec
royal_carrib2
vmware
fireeyes
USO
xo
Dell
lexisnexis
georgetown
Akamai
Workday
Blackboard

Ideas & Resources

How Do You Do It? Top Down or Bottom Up How Do You Do It? Top Down or Bottom Up The marketing and communications business is at a bewildering junction, with two simultaneous models vying for brains and assets. Most marketing campaigns look at personas of their buyers and determine what is the best path to the promise land...
Augmented Reality: Bringing Graphics to Life Augmented Reality: Bringing Graphics to Life Augmented Reality is a live view of the physical environment that is augmented by computer-generated visuals. Virtual Reality, by contrast, replaces the real world with a digitally created one. Yet for marketers, they can go hand-in-hand....
Top Digital Marketing Companies and Top Marketing Companies and Top Marketing Agencies. What’s the Difference? Top Digital Marketing Companies and Top Marketing Companies and Top Marketing Agencies. What’s the Difference? How much can really be different in today’s digital driven economy? A lot. Many traditional marketing companies claim to offer a full suite of digital services, when, in fact, they do not...
Should CMOs also wear the digital marketing director hat? Should CMOs also wear the digital marketing director hat? Before Twitter, LinkedIn, search engine optimization, and mobile apps there existed an individual within many enterprises that has gone all but extinct today: The public relations director....
Five Mobile Load Time White Lies Five Mobile Load Time White Lies We have all been there. The requirements start stacking from all areas of the enterprise and the politics are thick. Companies are ignoring some white lies they are preaching and it…
The Blurred Lines Between B2B and B2C Marketing The Blurred Lines Between B2B and B2C Marketing As one of the leading digital marketing agencies in Washington, we get called in by a variety of prospective clients to discuss their needs. These clients are corporations selling to…
Are you a Content Marketing “Vegetarian” or a “Certified” Content Marketing “Vegetarian”? Are you a Content Marketing “Vegetarian” or a “Certified” Content Marketing “Vegetarian”? Today’s landscape requires the need for constant database care and feeding…smart marketing campaigns, hyper targeted, very personalized, with highly engaging and rich creative presentation. Spray and pray marketing tactics have…
Market Research Primer Market Research Primer With competitive global markets, what makes your brand different from your competitors? Sometimes, it takes market research to identify what makes you unique and what’s really important to your target…

Learn More About How Bluetext Can Help You

For our clients, we have created a wide variety of award-winning campaigns to reach their customers and achieve their KPIs. We can do the same for you.