Leading Silicon Valley Company Turns to Bluetext to Help Tell Its Story to Finance Managers
Our client is one the fastest growing companies in Silicon Valley. Bluetext created an engaging “Choose Your Own Adventure” experience to help Our client tells the story of how Finance Managers can put its tools to work. The experience included three different tracks to visualize the impact Our client can have on organizations that are faced with the following challenges – mergers and acquisitions, market disruption, and global expansion. The pop-up experience played out across diverse channels including online, print, email and event.
Bluetext produced 15 scenes of branded illustrated art to guide the pop-up animations and tell the clients story.
Bluetext designed a direct mail print pop-up piece and animated email GIFs to promote the online experience through an integrated campaign.
Leading Silicon Valley Company Turns to Bluetext to Help Visualize Its Payroll and Sustainability Stories
Workday is one the fastest growing companies in Silicon Valley. To effectively tell its Sustainability story to the market, which the company updates every two years, they turned to Bluetext to create an engaging web experience that provides stakeholders with a transparent look into its current efforts and future plans.