Waratek

App Security Company Turns to Bluetext for Comprehensive Rebrand and Digital Transformation

X About this Project

Waratek is a premier enterprise application security platform defending every app and API, everywhere — even underwater. Our team harnessed a tight collaboration with the Waratek team to design a comprehensive, tentacle-filled brand system complete with a state-of-the-art website user experience.

From the start of the project, Waratek was seeking to revamp the brand identity and uniquely convey its personality. In a vigorous discovery process, Bluetext uncovered an impressive suite of features that paralleled a powerful ocean predator: the octopus. Known to be highly intelligent, innately defensive by squirting ink to deter predators; and being boneless, able to squeeze into (or out of) tight spaces. Waratek’s platform and products have a similarly strong defensive nature, intelligent detection, and lightweight seamless integration. From there the new Waratek logo and brand identity emerged. Dramatic nautical-inspired tones inspired the collateral system, product logo family, and ultimate website design to tell the brand story.

A new website was designed and built to make a splash in the industry. From impressive homepage animation to top-of-the-line UX components, the website streamlined in-depth product details into a sleek and modern digital ecosystem. A clear product hierarchy of the homepage and information architecture leads to impactful value propositions, trailed by in-depth developer details housed within a robust library of cross-promoted resources. The new website brought the brand to life and gave a bold new face to Waratek’s digital lead generation and nurturing strategy.

Waratek

App Security Company Turns to Bluetext for Comprehensive Rebrand and Digital Transformation

Waratek

App Security Company Turns to Bluetext for Comprehensive Rebrand and Digital Transformation

+ About This Project

Leading Cyber Security Company Website Design and Development

From the start of the project, Waratek was seeking to revamp the brand identity and uniquely convey its personality. In a vigorous discovery process, Bluetext uncovered an impressive suite of features that paralleled a powerful ocean predator: the octopus. Known to be highly intelligent, innately defensive by squirting ink to deter predators; and being boneless, able to squeeze into (or out of) tight spaces. Waratek’s platform and products have a similarly strong defensive nature, intelligent detection, and lightweight seamless integration. From there the new Waratek logo and brand identity emerged. Dramatic nautical-inspired tones inspired the collateral system, product logo family, and ultimate website design to tell the brand story.

A new website was designed and built to make a splash in the industry. From impressive homepage animation to top-of-the-line UX components, the website streamlined in-depth product details into a sleek and modern digital ecosystem. A clear product hierarchy of the homepage and information architecture leads to impactful value propositions, trailed by in-depth developer details housed within a robust library of cross-promoted resources. The new website brought the brand to life and gave a bold new face to Waratek’s digital lead generation and nurturing strategy.

“Working with a challenger cybersecurity company like Waratek, and having the opportunity to rebrand the company from the ground up was a great exercise for our team of creatives. Our design team worked hard to bring a new story to life via a new tentacle-filled corporate visual identity and responsive website.”

Jason Siegel

Chief Creative Officer, Bluetext

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