Case Study

Varonis turned to Bluetext to increase partner and customer engagement through Account Based Marketing, Event Marketing, and Global Digital Marketing.  Bluetext delivered several campaigns, including a national advertising campaign and a Virtual Reality Executive Briefing Center to drive brand awareness and results.

Bluetext founders have been pioneers in emerging technology and user experience for nearly 20 years, crafting stories and experiences that resonate with the conceptual target and solve real business challenges. With Varonis, virtual reality enabled their marketing team to navigate a complex customer landscape and to share the Varonis story and product to a wider audience using innovative technology. The Varonis Digital Briefing Center launched at EMC World in Las Vegas. The launch was a hit, enabling Varonis to scale their demos concurrently by 6x, differentiate in a global trade show, and drive traffic to their booth.

The project began with a discovery and planning phase to inform user experience strategy. Bluetext conducted extensive research to ensure that the right technology was selected and that customers along every step of the sales journey were considered.   Bluetext chose Unity as the development platform to allow for cross platform publishing and long term client maintainability.

After working closely with Varonis to create a script and refine their messaging, the Bluetext team, recruited talent, and secured an appropriate location to shoot the 360 video experience. Following the video shoot, the Bluetext video production and engineering team produced the videos and built a Google Cardboard based mobile application on iOS and Android. To ensure that everyone got to experience the Digital Briefing Center, Bluetext also built a 2D desktop version to drive additional leads and customer engagement. A national ad campaign supported the launch with banner and video ads targeted at specific customer groups. 

STRATEGY
Content Analysis
Virtual Reality Feasibility

CONTENT STRATEGY
User Journey Mapping and KPIs
Analytics in Browser / in App

USER EXPERIENCE DESIGN AND DEVELOPMENT
Information Architecture
Interaction Design
Motion Studies
Virtual Reality Motion Studies
Rich Interface Design
Visual Design
Custom 3D Animation
iOS and ANDROID Development

varonis-family
Varonis Mobile

Executive Briefing Center

Varonis Grid
iMac - Bluetext

“From inception we set the bar as high as imaginable. We pushed Bluetext to think outside of the box at every stage of the process. Bluetext  was creative, analytical, and a pleasure to work with. Their efforts were a big part of the success at our global event platform, our digital marketing, and now our account based marketing strategies.”
– Senior VP, Global Marketing Team, Varonis

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