As part three of our Top Marketing Trends 2019 series, with this post, we are focusing on the look and usability of one a brand’s most valuable marketing and revenue asset – the website. Here are our top website design trends for 2019, culled from our insights into the market, feedback from clients, and discussions with top marketing industry experts.
- Expect a bold new look from many top brands. Bright colors are in because of its ability to draw attention quickly. And in today’s crowded online market, the competition is fierce to stand out from the crowd. Beyond its power to stand out, brands are more willing to be seen as a bold organization. As a result, we are seeing more clients wanting to boldly take risks with color variations, blends, and saturation.
- Typography will follow this trend. Look for bolder typography with large fonts that dominate the page. Expect to see less of the cursive style and thin lines, and more fonts that allow letters to clear, obvious, and thick. Brands will be better able to express themselves with a bolder style.
- Look for more custom illustrations. It’s hard to stand out from your competitors when everyone is using similar stock photos. Customers gravitate towards brands that are authentic and appear confident in the market, and stock photos are neither. Customer illustrations give a brand a platform to express itself, tell its story and differentiate itself in the market.
- Integrated animations will help improve navigation. This trend will continue at high speed in 2019. Also called micro-animations, these features can both grab users attention and guide them on their journey through the website by showing them that they are in the right place and that they’ve taken the intended action.
- Mobile first design. Okay, we’ve been saying this for several years now, but it’s even more important. According to a recent report from Google, “Every day, people are becoming more reliant on their smartphones to help make last-minute purchases or spur-of-the-moment decisions. In fact, smartphone users are 50% more likely to expect to purchase something immediately while using their smartphone compared to a year ago.”