website design

Website or a Digital Platform? Building for the Future

Download the Bluetext Guide to Building for the Future. With technology advancing the landscape of digital marketing so rapidly and personalization driving more and more customer interaction, organizations are accelerating…

Penguin 4.0: Google’s New Search Update and the Unintended Consequences

In the game of Internet search, in which updates to Google algorithms are studied like tea leaves, every action has a consequence– and it’s not always what’s intended. Google, for…

The Cobbler’s Kids Do Have New Shoes: Welcome to Bluetext’s New Website

Designing, developing and implementing a new website can be very rewarding, especially when design and functionality work together to deliver a great experience for your audience. But it’s not always…

What Do Battleship and Smart Website Design Have in Common?

We all remember playing the game Battleship as kids, where the goal was to sink your opponent’s fleet of ships by guessing where they were placed on a grid. The…

Website Personalization: Four Tips For a Better User Experience

If anyone is looking for a strong example of the impact of website personalization, they don’t need to look any further than this year’s redesign of ESPN.com. ESPN’s move shouldn’t…

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