We all know the feeling: You’re scrolling through social media and you see a sponsored ad for a piece of clothing you were just looking at on your favorite retailer’s…
Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy…
There’s good news and bad news for companies hoping to make their mark in the cyber security universe. First the good news: The market for these products is huge and…
Leading digital marketing agencies like Bluetext work in social media everyday for both our clients, and we see firsthand the social media trends that impact the market. The reality is…
The world has changed dramatically with social media. Businesses are following suit. Salesforce found that 70 percent of brands are increasing their social media spend this coming year. Social media isn’t just…
Designing, developing and implementing a new website can be very rewarding, especially when design and functionality work together to deliver a great experience for your audience. But it’s not always…
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When it comes to where a brand should spend its video ad dollars, YouTube has long been the go-to destination. With more than 3 billion video views per day, content…
Trade associations that represent the interests of and provide services for their members, be they large companies and organizations or individuals, all face the challenge of retaining their current members…
Ever since Google’s last significant evolution of its search engine algorithm, known as Hummingbird, the marketing world has been treading water trying to understand how to drive search traffic to…