public relations

SAS’ Contact Tracing Technology Featured on The Today Show

Bluetext’s public relations client SAS has long been a trusted partner of colleges and universities around the world, leveraging their advanced analytics capabilities to provide safe, effective learning environments for…

Tech PR and Marketing in “The New Normal”

PR and marketing have changed overnight. There is still a need to reach customers and prospects, but it goes without saying that priorities have shifted in the “new normal” brought…

What Can Marketers Buy for the Price of One Super Bowl Ad?

This Sunday, the Kansas City Chiefs will square off against the San Francisco 49ers in Super Bowl LIV; anticipated to be one of the most entertaining sporting events of the…

Public Relations: How Journalists and PR Specialists can Improve the Media Landscape

It’s no question that the American media landscape has gone through growing pains in the past few years. From “fake news” allegations that branched from the 2016 general election to…

6 Innovative B2G Digital Marketing and PR Strategies

When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local…

PR Terms to Avoid, Part 2

A few weeks back, I posted a blog about over-used PR terms to avoid. Needless to say, that post generated lots of responses and even a clever email from an…

PR Terms to Avoid

Top PR agencies know that words really do matter. That’s why crafting pitches that will grab a reporter’s attention but not disappoint, confuse or otherwise lose their interest is essential to…

Marketing Firm vs. Marketing Agency: What’s the Difference and Why Should I care?

In a recent post, Bluetext Creative Director Jason Siegel described the differences between a top digital marketing companies, top marketing companies and top marketing agencies. The answer was in the…

The Cobbler’s Kids Do Have New Shoes: Welcome to Bluetext’s New Website

Designing, developing and implementing a new website can be very rewarding, especially when design and functionality work together to deliver a great experience for your audience. But it’s not always…

Five Tips for Reaching and Growing Your Association Membership

Trade associations that represent the interests of and provide services for their members, be they large companies and organizations or individuals, all face the challenge of retaining their current members…

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