PR

SAS’ Contact Tracing Technology Featured on The Today Show

Bluetext’s public relations client SAS has long been a trusted partner of colleges and universities around the world, leveraging their advanced analytics capabilities to provide safe, effective learning environments for…

Tech PR and Marketing in “The New Normal”

PR and marketing have changed overnight. There is still a need to reach customers and prospects, but it goes without saying that priorities have shifted in the “new normal” brought…

What Can Marketers Buy for the Price of One Super Bowl Ad?

This Sunday, the Kansas City Chiefs will square off against the San Francisco 49ers in Super Bowl LIV; anticipated to be one of the most entertaining sporting events of the…

“Selling” Integrated Marketing

Assumptions can be a dangerous thing. Often, sales, marketing and PR teams make assumptions that not only undermine integrated marketing efforts, but the viability of the business itself. Marketing Team…

Is DC Tech Media Dying…Or Transforming?

Back in 2006, I had a conversation with Washington Post Magazine columnist Gene Weingarten, one of my favorite humorists. If you’ve ever happened upon his column, you know that he’s…

5 Reasons CMOs Need Their PR Team For Content Marketing Plans

The Content Marketing Institute defines content marketing as “…a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target…

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