personalization

The ROI of Digital Personalization

Learn your customers. This is not news to anyone in sales, but the more you understand about your audience, the better you can appeal to them. With more and more…

Website Personalization: Four Tips For a Better User Experience

If anyone is looking for a strong example of the impact of website personalization, they don’t need to look any further than this year’s redesign of ESPN.com. ESPN’s move shouldn’t…

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