media relations

B2C Marketing for the New “Stay at Home” Audience

  The COVID-19 Pandemic has expanded the “stay at home” audience for B2C businesses.  The consumer sector has seen changes in how audiences are reacting to content and consuming media. …

B2B Marketing for the New “Stay at Home” Audience

  The COVID-19 Pandemic has expanded the “stay at home” audience for B2B businesses.  The commercial sector has seen changes in how audiences are reacting to content and consuming media. …

What Can Marketers Buy for the Price of One Super Bowl Ad?

This Sunday, the Kansas City Chiefs will square off against the San Francisco 49ers in Super Bowl LIV; anticipated to be one of the most entertaining sporting events of the…

2020 Digital Marketing Trends: Programmatic Advertising

Programmatic Advertising – No Signs of Slowing Down in 2020 If you spend any time at all surfing the web, you have encountered some form of programmatic advertising. The video…

6 Innovative B2G Digital Marketing and PR Strategies

When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local…

Marketing Firm vs. Marketing Agency: What’s the Difference and Why Should I care?

In a recent post, Bluetext Creative Director Jason Siegel described the differences between a top digital marketing companies, top marketing companies and top marketing agencies. The answer was in the…

How to get buzz and briefings at industry conferences and trade shows

The Bluetext team is in the thick of industry conference season for clients, recently concluding support for Mobile World Congress in Barcelona and the RSA Conference in San Francisco, with…

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