digital marketing

If Your Website Isn’t Mobile-Friendly, You May Soon Be Facing “Mobilegeddon”

While it might seem like a bad movie plot, websites that aren’t friendly to mobile devices are about to be in for a rude awakening. In late February, one of…

A Fresh Look At Marketing Metrics

What’s more valuable to a company? A visitor to its website who spends 15 minutes scanning a wide variety of pages, or a visitor who comes and goes in three…

SEO Isn’t Complicated, It’s Just Difficult

Ever since Google’s last significant evolution of its search engine algorithm, known as Hummingbird, the marketing world has been treading water trying to understand how to drive search traffic to…

Digital Engagement in the Higher Education Market

Last week we launched a new digital experience for Georgetown University’s McDonough School of Business. The new website, msb.georgetown.edu, gives alumni, global executives, prospective students, masters candidates, faculty and staff…

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