digital marketing

Social Media Trends For Marketers to Watch in 2017

Leading digital marketing agencies like Bluetext work in social media everyday for both our clients, and we see firsthand the social media trends that impact the market. The reality is…

Email Marketing Campaigns – What Do Your Customers Want?

Email marketing is a key component of most lead generation campaigns. Leveraging a strong email data base via a competent marketing automation system allows a campaign to closely track every…

Top Digital Marketing Firms Know: It’s All About Story-Telling

Many enterprise companies and organizations have marketing programs to talk about their products and services with their customers, and rely on those types of product marketing assets to reach their…

Top Marketing Firms Know. Influencer Marketing Is the Way To Go. 6 Ways to Get Influencers To Share Your Content

The world has changed dramatically with social media. Businesses are following suit. Salesforce found that 70 percent of brands are increasing their social media spend this coming year. Social media isn’t just…

Penguin 4.0: Google’s New Search Update and the Unintended Consequences

In the game of Internet search, in which updates to Google algorithms are studied like tea leaves, every action has a consequence– and it’s not always what’s intended. Google, for…

Bluetext Partner Jason Siegel Recognized as DMN 40 Under 40

Bluetext is excited to announce that our Chief Creative Officer, Jason Siegel, has been recognized for this year’s 40 Under 40 Awards presented by DMN. The event celebrates 40 individuals…

Does your marketing firm need to be local?

If you are a CMO or executive at a DC-area organization seeking to hire a digital marketing firm, do you Google search for “Top DC digital marketing firms” or “Top…

Bluetext in MediaPost This Week: Virtual Reality Turns Its Eyes Toward B2B

MediaPost, the largest and most influential media, marketing and advertising site on the net, featured Bluetext’s work with cybersecurity client Varonis to create a virtual reality marketing campaign for EMC…

Bluetext Partner Jason Siegel to Speak to Marketing Firms on the Latest Digital Strategies

It’s been an exciting summer here at Bluetext, and to top it all off, our Chief Creative Officer Jason Siegel is speaking at BizBash’s Elevate DC 2016 on August 3rd…

Should CMOs also wear the digital marketing director hat?

Before Twitter, LinkedIn, search engine optimization, and mobile apps there existed an individual within many enterprises that has gone all but extinct today: The public relations director. When my own…

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