digital marketing

Marketing in the Time of COVID-19

“Should we be marketing right now?” That’s the question a client asked for the first time the day before the COVID-19 pandemic was declared a national emergency by the federal…

Top Trend to Watch in 2020: Video Advertising

It’s no surprise that video has taken the digital ad space by storm. It’s rare that you scroll your newsfeed or surf the web without being served an ad that…

Marketers: Let’s Get Personal

In a world where we are flooded with advertisements and sponsored content every moment of every day, how can you make your ad stand out from the rest? What is…

4 Reasons to Work With a Top Website Design Firm

When it comes to building or remodeling your company’s website, partnering with a top website design firm is essential. By hiring a leading website design firm, you get to work…

2020 Predictions: Content Marketing

Content marketing is a consistently invaluable tool to increase conversions by educating your leads and customers. As we welcome a new year as well as a new decade, it’s important…

A Brand Evolution, Not A Revolution: Top 5 Tips to Evolve your Brand

You say you want a revolution, but do you really? Branding is an integral part of any company’s identity. Not only does branding make a memorable impression on your consumers,…

Top Branding Agencies Recommend a Digital-First Approach

What exactly is digital branding, how is it different from digital marketing, and why does it matter? These are common questions that top digital branding agencies hear from clients. Digital…

The State of Banner Ads

  October 26, 1994 is a day that will be forgotten by few…it was the first day a banner ad (or any ad for that matter) was posted on the…

What’s In A Name? The Right One Can Make The Brand.

Choosing a new name for a brand or a product is never easy. This is particularly true for companies that, through private equity acquisitions and spin-offs or other M&A activity,…

Marketing Analytics: A Top Trend in 2018

Marketing analytics may seem like a dry topic, but there’s an old adage in marketing communications: If you can’t measure it, you can’t manage it. With the advent of digital…

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