digital experience

Digital Web Design: Turning Complexity Into Clarity

Creating a successful digital web design can mean the difference between growing your customers and losing them on your website doorstep. For Clarabridge, which delivers a better customer relationship platform…

6 Innovative B2G Digital Marketing and PR Strategies

When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local…

Bluetext Partner To Speak At MediaPost OMMA VR/AR at Advertising Week

Bluetext’s Chief Creative Officer, Jason Siegel will be speaking at MediaPost OMMA VR/AR in New York during Advertising Week on September 28th. MediaPost saw the need for an event focused…

Augmented Reality: Bringing Graphics to Life

Anyone familiar with The New Yorker Magazine may have noticed an interesting cover on the May 16 edition—a two-color drawing of a women stepping onto a subway car. It seems…

What Do Battleship and Smart Website Design Have in Common?

We all remember playing the game Battleship as kids, where the goal was to sink your opponent’s fleet of ships by guessing where they were placed on a grid. The…

The Key to Good SEO Results: The User Experience

Google has done it again. It has quietly released yet another tweak to its search engine that will have a dramatic impact on how a company’s website performs when viewers…

Five Tips for Reaching and Growing Your Association Membership

Trade associations that represent the interests of and provide services for their members, be they large companies and organizations or individuals, all face the challenge of retaining their current members…

A Fresh Look At Marketing Metrics

What’s more valuable to a company? A visitor to its website who spends 15 minutes scanning a wide variety of pages, or a visitor who comes and goes in three…

SEO Isn’t Complicated, It’s Just Difficult

Ever since Google’s last significant evolution of its search engine algorithm, known as Hummingbird, the marketing world has been treading water trying to understand how to drive search traffic to…

Digital Engagement in the Higher Education Market

Last week we launched a new digital experience for Georgetown University’s McDonough School of Business. The new website, msb.georgetown.edu, gives alumni, global executives, prospective students, masters candidates, faculty and staff…

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