Marketing analytics may seem like a dry topic, but there’s an old adage in marketing communications: If you can’t measure it, you can’t manage it. With the advent of digital…
Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy…
Successful digital marketers are constantly evaluating where to put their resources, and how to measure the programs they are funding in terms of lead generation and sales. Digitally mature enterprises…
Bluetext’s Chief Creative Officer, Jason Siegel will be speaking at MediaPost OMMA VR/AR in New York during Advertising Week on September 28th. MediaPost saw the need for an event focused…
Bluetext is excited to announce that our Chief Creative Officer, Jason Siegel, has been recognized for this year’s 40 Under 40 Awards presented by DMN. The event celebrates 40 individuals…
MediaPost, the largest and most influential media, marketing and advertising site on the net, featured Bluetext’s work with cybersecurity client Varonis to create a virtual reality marketing campaign for EMC…
Innovation in content marketing is nothing new, but sometimes it takes well-known brands and how they drive their marketing operations to recognize what’s really valuable. We’ve gathered some top content…
While it might seem like a bad movie plot, websites that aren’t friendly to mobile devices are about to be in for a rude awakening. In late February, one of…
What’s more valuable to a company? A visitor to its website who spends 15 minutes scanning a wide variety of pages, or a visitor who comes and goes in three…
Ever since Google’s last significant evolution of its search engine algorithm, known as Hummingbird, the marketing world has been treading water trying to understand how to drive search traffic to…