content marketing

Designing for Search Engine Optimization

The decades-long reign of the PC is over, with mobile devices now making up more than 52% of all internet traffic. While plenty of people preach the importance of responsive…

Top Trend to Watch in 2020: Video Advertising

It’s no surprise that video has taken the digital ad space by storm. It’s rare that you scroll your newsfeed or surf the web without being served an ad that…

Marketers: Let’s Get Personal

In a world where we are flooded with advertisements and sponsored content every moment of every day, how can you make your ad stand out from the rest? What is…

2020 Predictions: Content Marketing

Content marketing is a consistently invaluable tool to increase conversions by educating your leads and customers. As we welcome a new year as well as a new decade, it’s important…

Optimizing Organic Social: When to Post

Driving engagement and other key metrics through organic social media is often an important component of a marketing campaign that targets business executives as its target audience. It complements any…

Government Contractors: Content is King

Transitioning a company that specializes in a product or service from working in the private sector to one that wins government contracts is no easy task. Negotiations can take months…

Cyber Security-Why Breaking Through and Reaching Influencers Matters

There’s good news and bad news for companies hoping to make their mark in the cyber security universe. First the good news: The market for these products is huge and…

60 Seconds Online – What It Means to Your Marketing Mix

A lot happens every 60 seconds online across digital platforms. In fact, a staggering amount of posts, uploads and emails take place in the space of a minute – every minute…

Marketing Firm vs. Marketing Agency: What’s the Difference and Why Should I care?

In a recent post, Bluetext Creative Director Jason Siegel described the differences between a top digital marketing companies, top marketing companies and top marketing agencies. The answer was in the…

Bluetext Partner To Speak At MediaPost OMMA VR/AR at Advertising Week

Bluetext’s Chief Creative Officer, Jason Siegel will be speaking at MediaPost OMMA VR/AR in New York during Advertising Week on September 28th. MediaPost saw the need for an event focused…

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