CMO

Why Marketers Need To Start Planning For GDPR Deadline

As an agency that works with a number of cyber security clients, the General Data Protection Regulation (GDPR) has been on Bluetext’s radar for quite some time. The GDPR, which…

Why CMOs are thinking business first, brand second

In scanning the marketing headlines this past week, it is clear to me a theme is emerging about how CMOs are viewing their evolving role and the need to think…

Should CMOs also wear the digital marketing director hat?

Before Twitter, LinkedIn, search engine optimization, and mobile apps there existed an individual within many enterprises that has gone all but extinct today: The public relations director. When my own…

Are Digital Marketing Tools Making You Too Tactical?

Tactical is a great word…if you are in law enforcement or the military. As a digital marketer, however, tactical has come to imply – fairly or unfairly – a lack…

5 Reasons CMOs Need Their PR Team For Content Marketing Plans

The Content Marketing Institute defines content marketing as “…a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target…

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

Contact Us Today

Georgetown Headquarters | 2121 Wisconsin Ave, #320, Washington, DC 20007 | 202-469-3600