As an agency that works with a number of cyber security clients, the General Data Protection Regulation (GDPR) has been on Bluetext’s radar for quite some time. The GDPR, which…
In scanning the marketing headlines this past week, it is clear to me a theme is emerging about how CMOs are viewing their evolving role and the need to think…
Before Twitter, LinkedIn, search engine optimization, and mobile apps there existed an individual within many enterprises that has gone all but extinct today: The public relations director. When my own…
Tactical is a great word…if you are in law enforcement or the military. As a digital marketer, however, tactical has come to imply – fairly or unfairly – a lack…
The Content Marketing Institute defines content marketing as “…a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target…