branding

Five Tips for Finding a Top Branding Agency

If 2018 saw significant changes to how technology is leveraged for marketing, 2019 is certainly going to be just as transformative, and just as challenging. So as we enter the…

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Is Your Brand Distinctive and Does It Stand Out in the Crowd?

A Private Equity acquisition that creates a new entity requires a distinctive brand that conveys value and stands out in the crowd. This is particularly true for newly acquired companies that…

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Five Reasons to Hire a Top Branding Agency

Hiring a top branding agency can be stressful. We know from our clients and from top corporate CMOs that making the decision to bring on an outside firm in the…

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Six Top Logo Trends to Refresh Your Brand

Top branding agencies are always looking for new and refreshing approaches to logo designs that resonate with customers. Every designer’s dream is a new logo that is memorable and unique. But…

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A Top Branding Agency’s Top Tip: Designing a Future-Proof Style Guide

As every top branding agency knows, the brand style guide is a key component in a brand’s visual identity. It sets out how brand elements, including color palette, imagery, iconography,…

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What’s In A Name? The Right One Can Make The Brand.

Choosing a new name for a brand or a product is never easy. This is particularly true for companies that, through private equity acquisitions and spin-offs or other M&A activity,…

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Marketing Firm vs. Marketing Agency: What’s the Difference and Why Should I care?

In a recent post, Bluetext Creative Director Jason Siegel described the differences between a top digital marketing companies, top marketing companies and top marketing agencies. The answer was in the…

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New Year New Branding…Now Is the Time To Make an Impact in 2017

Planning for the New Year? Is Your Branding Up to Snuff? With a new year comes new expectations. More qualified leads. Better content. More PR coverage…just some of the areas…

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