branding

Storytelling for B2B Brands

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. By creating a relatable experience, users…

New Tech-Based Tools to Create a Visual Identity

What Is Visual Identity? A visual identity is the combination of design elements people use to recognize your company.  In general, your visual identity is composed of the brand’s overall…

FWA Judge Announcement

Bluetext is honored to announce that Creative Director and Co-Founder Jason Siegel has been named a Judge for The FWA website awards, one of the oldest and most prestigious awards…

2020 Predictions: Content Marketing

Content marketing is a consistently invaluable tool to increase conversions by educating your leads and customers. As we welcome a new year as well as a new decade, it’s important…

A Brand Evolution, Not A Revolution: Top 5 Tips to Evolve your Brand

You say you want a revolution, but do you really? Branding is an integral part of any company’s identity. Not only does branding make a memorable impression on your consumers,…

Strong Marketing Leads to M&A Success

Leading brands often turn to Bluetext to achieve their branding and marketing goals, helping them to increase sales, reach new target audiences, and grow beyond their expectations. In many cases,…

Top Branding Agencies Recommend a Digital-First Approach

What exactly is digital branding, how is it different from digital marketing, and why does it matter? These are common questions that top digital branding agencies hear from clients. Digital…

Government Contractors: Content is King

Transitioning a company that specializes in a product or service from working in the private sector to one that wins government contracts is no easy task. Negotiations can take months…

Branding: Finding the Right Agency for Your Organization

Finding the right top branding agency for your organization is not an easy task. In fact, it can be quite stressful. One thing we’ve learned as a top branding firm…

When the Stars Align on a New Brand

When the stars fall smartly into alignment with a new brand, it can elevate the organization to new heights. For Integrity Applications, a government contractor comprised of three of the…

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

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