You say you want a revolution, but do you really? Branding is an integral part of any company’s identity. Not only does branding make a memorable impression on your consumers,…
Leading brands often turn to Bluetext to achieve their branding and marketing goals, helping them to increase sales, reach new target audiences, and grow beyond their expectations. In many cases,…
What exactly is digital branding, how is it different from digital marketing, and why does it matter? These are common questions that top digital branding agencies hear from clients. Digital…
Transitioning a company that specializes in a product or service from working in the private sector to one that wins government contracts is no easy task. Negotiations can take months…
Finding the right top branding agency for your organization is not an easy task. In fact, it can be quite stressful. One thing we’ve learned as a top branding firm…
When the stars fall smartly into alignment with a new brand, it can elevate the organization to new heights. For Integrity Applications, a government contractor comprised of three of the…
If 2018 saw significant changes to how technology is leveraged for marketing, 2019 is certainly going to be just as transformative, and just as challenging. So as we enter the…
Choosing a new name for a brand or a product is never easy. This is particularly true for companies that, through private equity acquisitions and spin-offs or other M&A activity,…
A Private Equity acquisition that creates a new entity requires a distinctive brand that conveys value and stands out in the crowd. This is particularly true for newly acquired companies that…
Hiring a top branding agency can be stressful. We know from our clients and from top corporate CMOs that making the decision to bring on an outside firm in the…