When the stars fall smartly into alignment with a new brand, it can elevate the organization to new heights. For Integrity Applications, a government contractor comprised of three of the…
If 2018 saw significant changes to how technology is leveraged for marketing, 2019 is certainly going to be just as transformative, and just as challenging. So as we enter the…
A Private Equity acquisition that creates a new entity requires a distinctive brand that conveys value and stands out in the crowd. This is particularly true for newly acquired companies that…
Hiring a top branding agency can be stressful. We know from our clients and from top corporate CMOs that making the decision to bring on an outside firm in the…
Top branding agencies are always looking for new and refreshing approaches to logo designs that resonate with customers. Every designer’s dream is a new logo that is memorable and unique. But…
As every top branding agency knows, the brand style guide is a key component in a brand’s visual identity. It sets out how brand elements, including color palette, imagery, iconography,…
Choosing a new name for a brand or a product is never easy. This is particularly true for companies that, through private equity acquisitions and spin-offs or other M&A activity,…
In a recent post, Bluetext Creative Director Jason Siegel described the differences between a top digital marketing companies, top marketing companies and top marketing agencies. The answer was in the…
Planning for the New Year? Is Your Branding Up to Snuff? With a new year comes new expectations. More qualified leads. Better content. More PR coverage…just some of the areas…