best branding agency

New Tech-Based Tools to Create a Visual Identity

What Is Visual Identity? A visual identity is the combination of design elements people use to recognize your company.  In general, your visual identity is composed of the brand’s overall…

Should Your SEO Strategy Shift for COVID?: How to Adapt to Changing Behaviors

The recent COVID-19 outbreak has had ripple effects across almost every industry. Around the world, the global pandemic has altered the way we live, socialize and even conduct business. In…

To Gate or Not to Gate: The Do’s and Don’ts of Gated Content

It’s rare for a business to offer its services for free. The phrase “there ain’t no such thing as a free lunch” reigns true in most industries and all business…

7 Things the B2B C-Suite “Needs” in a Website

Over the last couple of years, Bluetext has noticed a few key trends in what the C-Suite is asking for when kicking off a website project. Even if they don’t…

Top Trend to Watch in 2020: Video Advertising

It’s no surprise that video has taken the digital ad space by storm. It’s rare that you scroll your newsfeed or surf the web without being served an ad that…

2020 Vision: National Retail Federation Insights

For a top marketing agency, trade shows are essential events to attend to learn all the tricks of the trade. It is usually a one time a year event where…

4 Reasons to Work With a Top Website Design Firm

When it comes to building or remodeling your company’s website, partnering with a top website design firm is essential. By hiring a leading website design firm, you get to work…

2020 Digital Marketing Trends: Programmatic Advertising

Programmatic Advertising – No Signs of Slowing Down in 2020 If you spend any time at all surfing the web, you have encountered some form of programmatic advertising. The video…

FWA Judge Announcement

Bluetext is honored to announce that Creative Director and Co-Founder Jason Siegel has been named a Judge for The FWA website awards, one of the oldest and most prestigious awards…

Optimizing Organic Social: When to Post

Driving engagement and other key metrics through organic social media is often an important component of a marketing campaign that targets business executives as its target audience. It complements any…

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