Sourcefire

Comprehensive Rebrand and Acquisition for Cyber Global Leader

X About this Project

With solutions from the network to the endpoint, Sourcefire provides customers with Agile Security that is as dynamic as the real world it protects and the attackers against which it defends. Bluetext was tasked with a complete redesign and rebuild of its website from the ground up, not only from a branding perspective but additionally from a messaging and UX perspective.

Bluetext worked tirelessly with the Sourcefire team to identify a strategic content strategy to inform the new user experience design. We performed a comprehensive ROT analysis to categorize existing website content, ensuring old or trivial content didn’t make its way onto the new iteration. The new UX design was developed with both the end-user as well as the content administrator in mind, allowing for easy updates to the website framework and content.

The engagement culminated in a $2.7 billion Cisco acquisition, with Bluetext there the entire way with a partnership lasting over 8 years and 2 global rebrands.

Sourcefire

Comprehensive Rebrand and Acquisition for Cyber Global Leader

Sourcefire

Comprehensive Rebrand and Acquisition for Cyber Global Leader

+ About This Project

Rebranding a Cybersecurity Company from Startup to Global Solution Leader

With solutions from the network to the endpoint, Sourcefire provides customers with Agile Security that is as dynamic as the real world it protects and the attackers against which it defends. Bluetext was tasked with a complete redesign and rebuild of its website from the ground up, not only from a branding perspective but additionally from a messaging and UX perspective. Bluetext worked tirelessly with the Sourcefire team to identify a strategic content strategy to inform the new user experience design.

We performed a comprehensive ROT analysis to categorize existing website content, ensuring old or trivial content didn’t make its way onto the new iteration. The new UX design was developed with both the end-user as well as the content administrator in mind, allowing for easy updates to the website framework and content. The engagement culminated in a $2.7 billion Cisco acquisition, with Bluetext there the entire way with a partnership lasting over 8 years and 2 global rebrands.

“Working with Sourcefire for over 8 years, beginning when it was a scrappy startup and ending upon its acquisition by Cisco was an amazing journey and experience for our team. We were able to exemplify true value in the services we brought to Sourcefire and the company couldn’t be happier with the results of our partnership.”

Jason Siegel

Bluetext Chief Creative Officer

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