Rebranding a Cybersecurity Company from Startup to Global Solution Leader
With solutions from the network to the endpoint, Sourcefire provides customers with Agile Security that is as dynamic as the real world it protects and the attackers against which it defends. Bluetext was tasked with a complete redesign and rebuild of its website from the ground up, not only from a branding perspective but additionally from a messaging and UX perspective. Bluetext worked tirelessly with the Sourcefire team to identify a strategic content strategy to inform the new user experience design.
We performed a comprehensive ROT analysis to categorize existing website content, ensuring old or trivial content didn’t make its way onto the new iteration. The new UX design was developed with both the end-user as well as the content administrator in mind, allowing for easy updates to the website framework and content. The engagement culminated in a $2.7 billion Cisco acquisition, with Bluetext there the entire way with a partnership lasting over 8 years and 2 global rebrands.
