SonicWall, Boundless Cybersecurity

SonicWall delivers Boundless Cybersecurity for the hyper-distributed era in a reality where everyone is remote, mobile, and un-secure. As an innovative, fast mover in the crowded cybersecurity industry, SonicWall stands apart from the pack with seamless protection for the most evasive cyberattacks. With a wide variety of solutions offerings and strong e-commerce presence, SonicWall needed a reinvigorated website with an improved user experience.


While well-known for its key legacy products, SonicWall sought a new website experience to help showcase an expanded product portfolio and prove their expertise goes far beyond firewalls. With an expansive menu of product types, series, and models, the navigation system needed to be streamlined and prioritize critical CTAs. With an abundance of product information, paired with overused animation and imagery, the pages suffered from slow site speed and poor user experience. Bluetext used proven UX expertise to simplify page animations, clean up code, and highlight crucial CTAs for improved site speed and conversions.


Amidst improving the website consistency, SonicWall saw an opportunity to refresh the brand with new energy and consistency. Preserving the integrity of the recognizable SonicWall “swoosh” element, Bluetext delivered a more cohesive and consistent CVI that still honored the original logo. New and improved brand guidelines, key art, and animation effects gave the brand a much-needed evolution, rather than revolution.


“One of our most adventurous creative efforts to date. At Bluetext, we love to visualize messaging and positioning in a creative way. We decided to bring the concept of ‘Boundless Cybersecurity’ to life with a custom photo shoot featuring a world-renowned dance studio. Using a trampoline, we asked the professional dancers to pose effortlessly in the air, as if suspended in anti-gravity. Dressed to represent the many industries SonicWall protects, we married this trampoline-infused imagery with a new corporate visual identity system we developed to give SonicWall a very progressive new look and feel while we scale that across an enterprise website redesign.”

– Jason Siegel, Bluetext


By knowing the unknown, providing real-time visibility, and enabling breakthrough economics, SonicWall protects against boundless exposure points for increasingly remote, mobile, and cloud-enabled workforces. In order to communicate their unparalleled business values across a variety of businesses, Bluetext prescribed a verticalized approach to target the unique needs of each industry. To truly stand out and earn attention in a crowded cybersecurity arena, the campaign was centered on fantastical floating imagery, which served the visualize an anti-gravity feeling of breaking free of cyber threats. With custom photoshoots, expert post-production editing, and head-turning taglines Bluetext truly elevated the campaign to new heights. New website pages, banner ads, and social graphics were developed to reinforce ” When Cyber Threats Are Limitless, Your Defenses Must Be Boundless.”




Boundless 2020 Virtual Event

SonicWall’s Boundless 2020 was the biggest virtual event in SonicWall history, driving a 135% increase in attendance over their previously high-marked partner event.

SonicWall Boundless Cybersecurity: Mobilizing for the New Business Normal

SonicWall CEO Bill Conner outlines how Boundless Cybersecurity safeguards organizations mobilizing for the new business normal with seamless protection that stops the most evasive cyberattacks.

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