Sigma Defense

Brand Redesign for Defense and Aerospace Company

X About this Project

Sigma Defense is a leading systems integrator serving the Department of Defense to provide systems and services for Intelligence Surveillance and Reconnaissance since 2006. Sigma’s software-focused approach to tactical communications accelerates information collection and sharing for faster decision-making and better mission outcomes. Customers turn to Sigma Defense for engineering, program management, and logistics services for technical solutions that encompass ground, air, and space-based systems and sensors and network and satellite communications.

Sigma Defense turned to Bluetext to design, develop, and deploy a new brand logo, corporate visual identity, and corporate website. As Sigma Defense was undergoing several high-profile acquisitions during the project, Bluetext had to ensure that the brand and website could scale to accommodate a growing portfolio of capabilities and child brands.

Sigma Defense

Brand Redesign for Defense and Aerospace Company

Sigma Defense

Brand Redesign for Defense and Aerospace Company

+ About This Project

“Sigma” is the Greek letter meaning “sum of all parts”. The Bluetext creative design team came up with a modern new Sigma icon, seen in the company’s logo, that both looks like the Greek letter while also representing lines of communication. A key brand element, the line pattern that is at the heart of the new Sigma brand is derived from the sigma letter and coherent communication, connectivity, and progress.

Sigma is a small team, so content creation for the new website was a challenge. Bluetext supported Sigma in the content review process to ensure that all content was on-brand, technically correct, and fit the website components. Collaboration across project teams was key in delivering this project ahead of schedule.

“As a result of Bluetext’s B2G domain expertise, our team was able to ramp up into the engagement fast. Harnessing the integrated capabilities of our team, we were able to provide Sigma Defense with a scaleable, ownable design system as they themselves grow as a business.”

Jason Siegel

Chief Creative Officer, Bluetext

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