Search Engine Optimization

  • Are you confident that potential customers can find your company and understand your differentiation on the web?
  • Do you have a strategy to maximize the impact of search or are you just dabbling with Google analytics?
  • Are you maximizing your online conversations?
  • Have you developed a keyword rich domain to bring more viewers into your site?

The world of search is changing rapidly, and SEO is not an area of marketing where a box can simply be checked. The most effective marketing strategies often start with an approach to search. If you need a new website or want to optimize your current one with the latest tools and techniques to drive business, the Bluetext team is ready to help. We have worked with dozens of companies who were skeptical of the impact at first but quickly became believers. We start with your basic website, but go far beyond what is already online to leverage video and other channels, and to develop contextual content that will enhance your ability to reach new audiences.

Rules We Live by

Bluetext is committed to providing the best service for our clients to meet and exceed their business goals. Our team of professionals will always bring creativity, originality and enthusiasm to every project. Delivering industry-leading results to our clients is our number one priority. What we won’t do is deviate from our high ethical standards for any reason. What we will do is always provide the best advice and counsel to our clients at all times. That is at the heart of the Bluetext culture, and what we live by every day.

Why Bluetext?

We know that wide differences among audiences mean there is no simple approach to delivering your message. Interactive design and digital strategies, social networking, internet outreach, blogs, events, viral and guerrilla marketing, search engine optimization, traditional media relations and advertising — every tool must be employed as part of an integrated approach. At Bluetext, we approach every communications challenge by considering every channel to reach your target audience.

What We Do

Bluetext provides integrated communications services designed to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. With deep expertise leveraging many diverse marketing strategies, we utilize every channel to attack the most critical challenges our clients face. From fixing their reputation to connecting with key government decision-makers to driving product demand, our clients know that the team at Bluetext will get the job done.

Insights

Designing for Search Engine Optimization

The decades-long reign of the PC is over, with mobile devices now making up more than 52% of all internet traffic. While plenty of people preach the importance of responsive…

Marketing in a New World (Part 1 of 5)

As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE…

Behind The Blog: How Blogs Improve Your SEO

  In today’s Internet ecosystem, there seems to be a blog for everything. Fashion blogs, fan club blogs, cooking blogs, review blogs — you name it. Blog types range from…

Paid versus Organic SEO

Do you remember when you used to have to consult books and encyclopedias for the answers to your questions? Just over 20 years ago, you had to reference the yellow…

Search Engine Optimization 101: What You Need to Know About SEO

We’ve all heard of SEO – but what exactly is it? And how do you achieve “good” SEO? Before attempting to tackle your own search engine optimization strategy, take a…

Six Tips For Using YouTube For B2B Marketing

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be…

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

Contact Us Today

Georgetown Headquarters | 2121 Wisconsin Ave, #320, Washington, DC 20007 | 202-469-3600

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