Crisis Communications

  • Are you facing litigation, investigations, or other significant threats to your business?
  • Is your corporate reputation under attack?
  • Do you need to prepare for any number of potential crises that could hit at any time?
  • Have you done a risk assessment?

Your reputation is among your most valued assets, but it can take only one news article to lose the good will that you have spent years building. Bluetext co-founder Don Goldberg is one of the premier crisis communications experts in the country, having served in the Clinton White House, on Capitol Hill, and as an award-winning investigative reporter. He has managed crisis communications for some of the largest enterprises in the country, including Massey Energy, Halliburton and WellPoint, and understands how to get to the heart of the crisis to minimize the damage and keep your reputation sound.

  • The Bluetext team has successfully managed Congressional investigations, lawsuits and litigation, and attacks from news organizations for blue chip companies around the world.
  • We have worked with the largest names in the energy industry, technology sector, and financial services arena.

Our experience includes Presidents, sports figures and International brands.

Rules We Live by

Bluetext is committed to providing the best service for our clients to meet and exceed their business goals. Our team of professionals will always bring creativity, originality and enthusiasm to every project. Delivering industry-leading results to our clients is our number one priority. What we won’t do is deviate from our high ethical standards for any reason. What we will do is always provide the best advice and counsel to our clients at all times. That is at the heart of the Bluetext culture, and what we live by every day.

Why Bluetext?

We know that wide differences among audiences mean there is no simple approach to delivering your message. Interactive design and digital strategies, social networking, internet outreach, blogs, events, viral and guerrilla marketing, search engine optimization, traditional media relations and advertising — every tool must be employed as part of an integrated approach. At Bluetext, we approach every communications challenge by considering every channel to reach your target audience.

What We Do

Bluetext provides integrated communications services designed to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. With deep expertise leveraging many diverse marketing strategies, we utilize every channel to attack the most critical challenges our clients face. From fixing their reputation to connecting with key government decision-makers to driving product demand, our clients know that the team at Bluetext will get the job done.


SAS’ Contact Tracing Technology Featured on The Today Show

Bluetext’s public relations client SAS has long been a trusted partner of colleges and universities around the world, leveraging their advanced analytics capabilities to provide safe, effective learning environments for…

Tech PR and Marketing in “The New Normal”

PR and marketing have changed overnight. There is still a need to reach customers and prospects, but it goes without saying that priorities have shifted in the “new normal” brought…

What Can Marketers Buy for the Price of One Super Bowl Ad?

This Sunday, the Kansas City Chiefs will square off against the San Francisco 49ers in Super Bowl LIV; anticipated to be one of the most entertaining sporting events of the…

Public Relations Media Outreach: 4 Ways to Edit Your Pitch

It’s long been said that public relations media outreach is an art, not a science. But getting the attention of a media target for a client’s pitch is, in fact,…

Public Relations: 4 PR Tips to Improve Your Media Relationships

Securing the attention of journalists and editors in the modern media landscape is becoming increasingly difficult as journalists are busy with tighter deadlines, lower budgets, and more news to cover…

B2G Public Relations: Government Heros

B2G public relations is a difficult challenge under the best of circumstances. Both technology companies for which the government is an important vertical and those that are solely focused on…

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

Contact Us Today

Georgetown Headquarters | 3400 Idaho Ave, #400, Washington, D.C. 20016 | 202-469-3600

Is There Anything We Can Help You With?

Click Here to Contact Us Directly.