Crisis Communications

  • Are you facing litigation, investigations, or other significant threats to your business?
  • Is your corporate reputation under attack?
  • Do you need to prepare for any number of potential crises that could hit at any time?
  • Have you done a risk assessment?

Your reputation is among your most valued assets, but it can take only one news article to lose the good will that you have spent years building. Bluetext co-founder Don Goldberg is one of the premier crisis communications experts in the country, having served in the Clinton White House, on Capitol Hill, and as an award-winning investigative reporter. He has managed crisis communications for some of the largest enterprises in the country, including Massey Energy, Halliburton and WellPoint, and understands how to get to the heart of the crisis to minimize the damage and keep your reputation sound.

  • The Bluetext team has successfully managed Congressional investigations, lawsuits and litigation, and attacks from news organizations for blue chip companies around the world.
  • We have worked with the largest names in the energy industry, technology sector, and financial services arena.

Our experience includes Presidents, sports figures and International brands.

Rules We Live by

Bluetext is committed to providing the best service for our clients to meet and exceed their business goals. Our team of professionals will always bring creativity, originality and enthusiasm to every project. Delivering industry-leading results to our clients is our number one priority. What we won’t do is deviate from our high ethical standards for any reason. What we will do is always provide the best advice and counsel to our clients at all times. That is at the heart of the Bluetext culture, and what we live by every day.

Why Bluetext?

We know that wide differences among audiences mean there is no simple approach to delivering your message. Interactive design and digital strategies, social networking, internet outreach, blogs, events, viral and guerrilla marketing, search engine optimization, traditional media relations and advertising — every tool must be employed as part of an integrated approach. At Bluetext, we approach every communications challenge by considering every channel to reach your target audience.

What We Do

Bluetext provides integrated communications services designed to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. With deep expertise leveraging many diverse marketing strategies, we utilize every channel to attack the most critical challenges our clients face. From fixing their reputation to connecting with key government decision-makers to driving product demand, our clients know that the team at Bluetext will get the job done.

Insights

The Federal Buying Season: Elements of a Successful Marketing Campaign

The Federal government Buying Season is right around the corner. That means that any company that has the technology to help government agencies meet their mission requirements needs to start…

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Metrics-Driven PR–The Bluetext Guide

Metrics-driven PR is an essential strategy in today’s competitive media landscape, helping to set the direction for public relations as well as validating its success. Traditional public relations and media…

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Metrics-Driven PR for the Public Sector Market

If any industry vertical is a prime opportunity for metrics-driven PR, it’s the public sector. Government agencies are a massive opportunity for technology and other companies that can help supply…

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Metrics-Driven PR: When an Acquisition is the Goal

We’ve been writing a lot recently about metrics-driven PR. One metric that is often key to certain clients is being acquired. Of course, when Bluetext first engages with a client…

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Research-Driven PR Delivers Strong Metrics

We’ve been writing about the value of metrics-driven PR to drive revenue and lead generation for brands in order to tie media coverage directly to results for our clients. We…

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Great PR Results: Weather Channel Features Bluetext Client OnSolve’s CEO

 Rapid response is a core component of Bluetext’s public relations services. We focus on having messages and media targets teed up when there is an opportunity for our clients to…

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Learn More About How Bluetext Can Help You

Our passion, focus, and industry expertise has enabled enterprises across the globe to reach customers and prospects in unique ways and achieve organizational KPIs. We can do the same for you.

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