Branding

  • Are you proud of your brand? Does it enhance your ability to execute?
  • Does your brand deliver your company’s best attributes?
  • Does your brand convey the culture and values that you want it to?
  • Is your brand differentiated versus the competition?

A successful branding campaign can drive your corporate goals and magnify the impact of your marketing and communications efforts immediately, setting the tone for all future communications. Whether you have a national or international audience, or simply are looking to strengthen your brand inside the Beltway, we can help you realize your potential and better communicate with all of your audiences.

We help brands connect with key audiences in ways that get them to take action. We specialize in building buzz and extending advertising, publicity and promotion efforts already in place. Our work includes mobile marketing programs, media events, product launches, guerrilla and street marketing, conferences, trade shows and environments. From initial concept to the last detail of execution, our programs leave a lasting impression. Bluetext’s branding expertise runs deep, working on teams that:

  • Helped a Global 100 International brand re-launch its business into the US Federal Government with a new name and entirely new brand
  • Helped a mid-sized contractor re-launch its brand after more than 30 years to more effectively tell its key audiences inside the beltway

Rules We Live by

Bluetext is committed to providing the best service for our clients to meet and exceed their business goals. Our team of professionals will always bring creativity, originality and enthusiasm to every project. Delivering industry-leading results to our clients is our number one priority. What we won’t do is deviate from our high ethical standards for any reason. What we will do is always provide the best advice and counsel to our clients at all times. That is at the heart of the Bluetext culture, and what we live by every day.

Why Bluetext?

We know that wide differences among audiences mean there is no simple approach to delivering your message. Interactive design and digital strategies, social networking, internet outreach, blogs, events, viral and guerrilla marketing, search engine optimization, traditional media relations and advertising — every tool must be employed as part of an integrated approach. At Bluetext, we approach every communications challenge by considering every channel to reach your target audience.

What We Do

Bluetext provides integrated communications services designed to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. With deep expertise leveraging many diverse marketing strategies, we utilize every channel to attack the most critical challenges our clients face. From fixing their reputation to connecting with key government decision-makers to driving product demand, our clients know that the team at Bluetext will get the job done.

Insights

Top Marketing Trends 2019 Part 5: Branding

No look at top marketing trends would be complete without considering the look and feel of a brand: the colors it uses, how the logo is displayed, and the tone…

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Mantech Elevates Its Brand & Transforms its Online Presence

ManTech, a multi-billion-dollar public company that provides technology services to the U.S. government, had the challenge to elevate its online presence and continue its competitive position in the crowded Federal government…

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Fight Erupts Over Roger Federer’s Brand Logo

What’s the real value of a logo fight? For most emerging brands, that answer is never obvious. Logos are never static designs, and revising it, or changing it all together,…

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Finite State Hits the Internet of Things Security Market with a New Brand Look

When Finite State, one of the hottest new start-ups in the cybersecurity market needed a strong visual identity and a website for its launch at Black Hat this year, it…

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CQ Roll Call and Fiscal Note – Two Bluetext Rebrand Clients

It’s always rewarding to see a client do well and continue to grow in their market. It’s doubly exciting when two clients team up together to build a powerhouse brand.…

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Digital Marketing Trends 2018: Mid-Year Update

We’re now halfway through the year and it’s time to check in on some of the top digital marketing trends that we’re seeing for the second half of 2018. The…

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Learn More About How Bluetext Can Help You

Our passion, focus, and industry expertise has enabled enterprises across the globe to reach customers and prospects in unique ways and achieve organizational KPIs. We can do the same for you.

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