Securonix delivers a next-generation security analytics and operations management platform for the modern era of big data and advanced cyber threats. They came to Bluetext to evolve their brand and website into a completely new iteration. Bluetext was tasked with a complete redesign and rebuild of its website from the ground up, not only from a branding perspective but additionally from a messaging and UX perspective.
Bluetext worked tirelessly with the Securonix team to identify a strategic content strategy that would inform the new user experience design. We performed a comprehensive ROT analysis to categorize Securonix’s existing content, ensuring old or trivial content didn’t make its way onto the new website. Custom components with zoom features were developed to ensure that detailed diagrams, product screenshots, and data visualizations were available and comprehensible. The new UX design was developed with both the end-user as well as the content administrator in mind, allowing for easy updates to the website framework and content.
One of the major components to the rebuild of the Securonix website was to ensure every part of the website looked and worked seamlessly on various mobile devices across multiple browsers. Bluetext did extensive regression and cross-browser testing to ensure all pages and functionality were rendered and functioned as intended.
“As a next-generation analytics company, Securonix needed a brand and website to match their capabilities. Working with Securonix was a great experience for our team, and we love how the final brand and website turned out.“
Chief Creative Officer, Bluetext